And Beans

More About And Beans

In 2019, Samed and Samet saw an opportunity in the Dutch coffee market. They founded the coffee roastery And Beans in Zwolle. Their shared vision was clear: to say a final goodbye to mediocre coffee. The company aims to help every consumer find the perfect coffee experience. According to the Dutch platform Koffiegeluk, the brand was born out of a true passion for coffee and lifestyle.

Responsibilities within the company are carefully divided. Samed has been active as a trained barista since 2014 and focuses entirely on finding the right match for the customer. Samet takes care of the broader brand experience, drawing on years of research into inspiring coffee shops both domestically and abroad.

Philosophy and a Rotating Assortment

The roastery’s product approach is based on years of tasting, experiencing, and refining. And Beans consciously avoids a static, supermarket-style assortment. The roastery works with a rotating selection of espresso and filter coffees. Everything revolves around a clean taste and maximum freshness. Promises such as fresh roasting and next-day delivery are central to their webshop.

Currently, the webshop offers two specific single-origin espresso’s. These are available in 500 gram and one kilo packaging:

Brazilië – Bandeirante Cerrado: A full-bodied coffee with low acidity. This bean offers clear notes of caramel, chocolate, and macadamia (intensity 8/10).
Rwanda – Nova: A bold and full-bodied coffee with refined notes of cedar, chocolate, and almond (intensity 7/10).

There is currently no fixed house blend available. The catalog focuses heavily on the unique characteristics of individual single-origin coffees.

Direct Trade and Strong Relationships with Farmers

Sustainability, fair pricing, and direct trade are the core values of the sourcing strategy. The company maintains close contacts with importers and communicates transparently about the plantations. In Costa Rica, And Beans collaborates with Finca Sebastian. This 11.6-hectare farm is situated at an altitude of 1,800 meters in the Llano Bonito region.

Here, agricultural engineer Fernando and certified Q Grader Angie grow exclusively F1 hybrid varieties. These specific plants are more resilient to climate change and pesky plant diseases. In Rwanda, the sourcing focus is on the Nova washing station in the Gicumbi district, located at 1,482 meters.

This washing station is led by Agnes Mukamushinja and Felix Hitayezu, who use a portion of the coffee proceeds to transform their local community. Additionally, the brand works with the Juru cooperative. This group grows shade-grown coffee, which ensures a resilient ecosystem, slower ripening, and a higher development of natural sugars in the cherry.

Market Position, Channels, and Business Focus

And Beans operates as an independent general partnership based in Zwolle. According to the business directory Oozo, the company employs between two and five people. Their geographical location places them outside the major Randstad coffee clusters, giving the brand a unique and regional position within the Dutch market.

With a strong e-commerce focus, they serve both private consumers and the B2B market. They explicitly target office coffee and hospitality entrepreneurs looking to serve quality beans. Additionally, the brand is frequently visible at various festivals and events. They attract customers with free shipping on orders over fifty euros and the guarantee of a fair price for the farmer.

While the company shares a rich story regarding origin, some technical details are missing. For instance, there is no public information about the brand of the roaster, the exact capacity, or formal sustainability reports. Nevertheless, as a small-scale specialist, And Beans is steadily building a loyal customer base without the need for its own physical café.

Disclaimer: We do our best to keep all information in this article as accurate as possible. Have you come across something that is no longer quite correct? Send a message to the editorial team at [email protected] and we'll update it!