Another Cookie
The article describes Another Cookie, its founding, coffee assortment, roasting method, origin information, private-label services, certification, and sales channels.
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<h3>History and business model</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Another Cookie was founded in mid-2016 by Jochem Snels, who is listed as the founder and owner. The company is registered at Ericssonstraat 2 in Rijen, under KvK number 65836375. Snels previously worked in management and commercial roles related to illy, Rombouts, MAAS, and Pelican Rouge. According to the company, he had over twenty years of experience in hospitality, coffee, and tea.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>At its introduction in February 2017, the focus was on coffee and tea within the hospitality sector and customer experience. Private label concepts were part of the business model from the start. A KvK-derived profile from May 24, 2026, classifies Another Cookie under wholesale in coffee, tea, cocoa, spices, and machines. The company is not registered there as a coffee producer.</p></div>
<h3>Roasting method and documentation</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The website describes a slow-roast method with batches of approximately 80 to 100 kilos. The stated roasting duration is between ten and twelve minutes. For Medium Roast, 210 degrees Celsius is mentioned; for Dark Roast, 214 degrees; and for Full City Roast, 225 degrees. Many blends contain coffee from three to five origin regions. The current Medium Roast lists six.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The manufacturer, model, and address of the roasting installation are not mentioned. Software, laboratory equipment, and annual capacity are also absent. The private label page refers separately to a roastery and packers. The last linked organic certificate lists distribution and market introduction as activities.</p></div>
<h3>Coffee Selection</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The current coffee category features six listings: three bean products and three sample pack variants. The beans are named Medium Roast Beans BIO/RFA, Dark Roast Beans BIO/RFA, and Full City Roast Beans. Medium Roast and Dark Roast are described as 100% Arabica, organic, and carrying a Rainforest Alliance certification. According to the product information, Full City Roast consists of 92% Arabica and 8% Robusta.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Available filters mention packaging sizes of 750 grams and 3 kilograms. The category text also refers to organic, decaffeinated single-origin coffee made from 100% Arabica. However, among the six current product listings, there is no separate decaf product.</p></div>
<h3>Origin and private label</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>For Medium Roast, Colombia, Guatemala, Java or Indonesia, Kenya, Ethiopia Djimma, and Brazil are listed. Dark Roast mentions the same list, excluding Kenya. Names of farms, cooperatives, importers, and producer groups are not publicly documented. Harvest dates, purchase volumes, and prices paid to producers are also absent.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>For private label, customers can choose from packaging, labels, foil, blends, branding, and delivery. Coordination is handled with a roastery and packaging partners. Printed foil is offered for expected volumes exceeding 7,500 kilograms within two to three years. The stated production time is approximately six weeks.</p></div>
<h3>Sustainability and Certification</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The most recently linked SKAL certificate was issued on October 18, 2024. It was valid from October 17, 2024, to January 1, 2026. As of July 18, 2026, no newer certificate was listed on the official website. The document covers the distribution and market introduction of, among other things, organic Medium Roast, Dark Roast, instant coffee, cane sugar, and decaffeinated espresso grind.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The sustainability page mentions organic, Rainforest Alliance, and Fairtrade certifications. For Medium Roast and Dark Roast, organic and Rainforest Alliance status is visible. No current Fairtrade coffee or public license number was found. Additionally, the company mentions FSC-certified cups and boxes, digital administration, and recycled paper. Approximately 80% of the office furniture is said to be recycled or second-hand. Research into coffee grounds as a nutrient base is mentioned, without figures on application.</p></div>
<h3>Sales and Distribution</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Another Cookie sells via its own webshop. The stated delivery time is two to four days in the Benelux and five to seven days elsewhere in the European Union. Mentioned customer groups include workplaces, hospitality, hotels, consumers, shops, private-label clients, and resellers. The company also describes distribution via a European network with World Coffee Gear.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Historical projects involved Regus, GAC, and Verkadefabriek. The current contract status is not mentioned. For Full City Roast, there is a listing on Bol.com, but a complete list of current points of sale is missing. The location in Rijen serves as the contact and registered address. No public café, tasting room, or fixed cupping schedule is mentioned.</p></div>
<h3>Team and public activities</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Jochem Snels is the only current senior employee named on official pages. LinkedIn classifies the company as an organization with two to ten employees. Roles such as head roaster, buyer, or quality manager are not publicly listed. Awards for their own coffee or employees are also not documented.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The company received attention in trade and business media between 2017 and 2020. Similar reporting from 2023 to 2026 was not found. Public workshops, open days, sponsorship, or fixed community programs from that period are also not documented.</p></div>
Disclaimer: We do our best to keep all information in this article as accurate as possible. Have you come across something that is no longer quite correct? Send a message to the editorial team at [email protected] and we'll update it!

