Arabicafelix

More About Arabicafelix

<h3>Founder&#8217;s Background</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>On the website, Mazen describes his departure from Yemen in 2015. He then studied petroleum engineering in India for approximately five years. In 2020, he moved to the Netherlands. According to his account, he was granted asylum after about eighteen months.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The founder links the company to a social mission. He aims to create opportunities for people facing similar challenges, particularly in the areas of education and employment. He specifically mentions people from Yemen. However, no program details, budget, partner organizations, or number of participants have been published.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Several company details also require further verification. The Dutch contact page lists KvK number 90467973 and an address in Rotterdam. The Arabic contact page shows KvK number 95103848 and a different address in Rotterdam. The website does not explain this discrepancy.</p></div>

<h3>Roasting and production</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Arabicafelix states that coffee is roasted only after an order is received. The company claims to work with small batches. The packaging includes a roast date, and the coffee is packed and shipped within 24 to 48 hours.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The public product information lists various roast levels. Harazi Yemen Coffee Beans is offered as a dark roast. Mocha Felix and Red Ruby are listed as light roasts. Information regarding the roaster used, batch size, annual production, and quality control software is missing.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The location of the roasting process is not clearly described. The business page names The Hague as the roasting location. The Instagram profile states that the coffee is roasted and packed in Rotterdam. There is no public explanation for these conflicting statements.</p></div>

<h3>Coffee selection and origin</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The webshop lists three roasted coffees: Harazi Yemen Coffee Beans, Mocha Felix, and Red Ruby. All three are presented as single-origin arabica coffee from Yemen. A blend of beans from multiple countries is not part of the current public offering.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Harazi is a naturally processed Jaadi coffee from West-Harraz. The product page lists a growing altitude of 1,800 meters and Jarmah Farm. Mocha Felix also comes from Harraz and, according to the listing, grows at 2,000 meters. This coffee contains the Jaadi and Jofaini varieties and is also linked to Jarmah Farm.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Red Ruby consists of naturally processed Jaadi coffee from Harraz. The stated growing altitude is 2,200 meters. Naji Ghalib Farm is named as the farm. According to the product description, the coffee cherries are hand-picked. They then dry in the sun on raised mesh beds with palm leaves.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Harazi is available in 250, 500, and 1,000-gram packages. Mocha Felix and Red Ruby are offered in 250 and 500-gram packages. Additionally, the company sells cascara, made from the dried skins of coffee cherries. A paper cone filter from Bravilor Bonamat is also included in the assortment.</p></div>

<h3>Sourcing and Sustainability</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Arabicafelix claims to work directly with farmers and cooperatives in areas including Haraaz and Ismaili. Names of cooperatives, contracts, paid prices, and independent documents regarding origin have not been published. As a result, the precise structure of the supply chain remains limited in verifiability.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The company states that direct purchasing reduces the number of intermediaries and gives farmers a larger share of the revenue. Public payment data or verified impact figures are missing. There are also no documented certifications, such as Fairtrade, Rainforest Alliance, EU Organic, B Corp, or ISO.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The website further mentions packaging made from sustainable materials. However, the specific material type, waste stream, and any compostability standards are not specified. The sale of cascara does demonstrate a commercial application of a by-product, but the volume of material reused is unknown.</p></div>

<h3>Sales, hospitality, and public activities</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Coffee is sold through the company&#039;s own online shop. Shipping is available within the Netherlands and to other European countries. Additionally, there is a subscription service called The Ritual. Customers can adjust, pause, or cancel their deliveries as described.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The business program targets cafés, restaurants, shops, hotels, and offices. Deliveries can be arranged weekly, biweekly, or monthly. While the business page mentions both roasted and green beans, no specific green coffee lots were listed on the product pages reviewed.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>A public business directory describes the location as a coffee roastery. The official website does not publish opening hours, a drink menu, seating information, or a reservation system. Therefore, a regular café, tasting room, public cupping, or bookable consumer tasting is not publicly documented.</p></div>

<h3>Team, press, and transparency</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>In addition to the name Labib Mazen, the names LABIB Al-Logami and &#8220;labib allogami&#8221; also appear. These names are found on LinkedIn and on a company blog, respectively. The website does not explain the difference. Other team members or those responsible for sourcing and roasting are not mentioned.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Public industry awards, competition results, and independent press profiles were not found during the research. Collaborations, public festivals, and regular workshops are also not documented. As a result, the public image consists primarily of information that Arabicafelix publishes itself via its website and social channels.</p></div>

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