Be Good Coffee

More About Be Good Coffee

Be Good Coffee is a coffee brand operated by Coffee Rituals BV. The company is registered under KvK number 70835799. Public company data cite 2018 as the year of foundation and place the enterprise in the wholesale of coffee, tea, cocoa, and spices. Public records name R. Aleksandrov as director since 2018. A LinkedIn article by Rosen Aleksandrov refers to Be Good Coffee in the Netherlands in March 2019.

Location and corporate structure

The company’s contact details refer to Coffee Rituals BV in Hilversum. The website lists Van der Helstlaan 29, 1213 CB Hilversum, Nederland, as the contact address. Additionally, some business registers mention Rading 158, 1231 KE Loosdrecht. The available information does not provide a complete picture of any relocation dates or the exact role of each address. No founders other than Rosen or R. Aleksandrov are publicly documented.

Positioning within specialty coffee

The website describes Be Good Coffee as a small-scale roastery. Their offering consists of roasted beans, ground coffee, and drip coffee bags. Product pages specify that the Italian blends are roasted in the Netherlands using a Dutch-made roasting machine. For the iNGiNiENTO and ProFondiSta blends, slow roasting in small batches is highlighted. The brand communication links coffee production to value redistribution within the coffee supply chain, with a strong emphasis on supporting small-scale farmers.

Brand profile and technical information

Limited detail is available regarding the specific roasting techniques used. The website mentions slow roasting, small batches, and Dutch production. Documented roast levels range from light to medium for coffee from Congo, to medium for Edubino Erazu Colombia and Silvio Sanchez Nicaragua. The brand, model, and capacity of the roasting machine are not publicly documented. Similarly, information regarding the profiling software used is missing from the available data.

Coffee Selection

The public assortment is divided into several product groups. These include Coffee Blends, Specialty Coffee, Drip Coffee Bags, Recurring Orders, Accessories & Machines, and Special Initiatives. The Italian blend names listed on the website are iNGiNiENTO, SUPREMisimo, and ProFondiSta. Within the specialty line, coffees from Congo, Burundi, Ethiopia, East Timor, Colombia, and Nicaragua are listed.

The single-origin and specialty listings include coffee from Lake Edward near Virunga National Park in Congo, coffee from Burundi, coffee from Guji in Ethiopia, coffee from East Timor, Edubino Erazu Colombia, and Silvio Sanchez Nicaragua. The drip coffee bags include Coop Kawa Kabuya from Congo, Gakenke Kayanza from Burundi, Dawa Basin from Ethiopia, Hatuhei from East Timor, Silvio Sanchez from Nicaragua, Edubino Erazo from Colombia, and Los Robles from Costa Rica. Product formats include beans, ground coffee, drip coffee bags, recurring orders, gift vouchers, and accessories.

Origin and producers

The origin information mentions various producers and regions. The Congo coffee is linked to Coop Kawa Kabuya near Lake Edward and Virunga National Park. This cooperative was founded in July 2014 in the Lubero and Bashu regions of North Kivu. For Burundi, the information mentions Gakenke CWS in the Gatare commune, Kayanza province. This washing station is managed by Gratien Nankwahombaye and has 2,685 registered members across 22 collines.

For Ethiopia, Be Good Coffee mentions Moredocofe in Shakisso, Guji. This producer is owned by Ato Haile Gebre and encompasses nearly 500 hectares of semi-forested land. Organic and Rainforest Alliance certifications are mentioned for this coffee. The East Timor coffee comes from Hatuhei, where ten small farmers produce under the leadership of Senhor Armindo Maia. The altitude ranges between 1,500 and 1,700 meters above sea level. For Colombia and Nicaragua, the website mentions Eduardo Erazu in Argelia, Cauca, and Silvio Sanchez in La Union, Nueva Segovia, respectively.

Sustainability and profit program

A central theme in the company information is the so-called All Profits Back program. A post from January 12, 2020, states that net profits from roasted coffee blends under the Be Good Coffee brand are returned to the farmers. The website explains this as support for the purchase and implementation of hybrid coffee trees. It further states that 250 grams of roasted beans helps fund the purchase of one coffee tree, while one kilo helps with the purchase, planting, and care of one coffee tree.

The available data mentions certifications for some coffees. Edubino Erazu Colombia is listed as Organic. Moredocofe Ethiopia is designated as Bio or Organic and Rainforest Alliance. Other aspects of the sustainability policy are less visible. A publicly documented waste policy, CO2 accounting, renewable energy policy, or full packaging analysis is not available in the provided material.

Distribution and the B2B Market

The official website functions as a Shopify webshop for Coffee Rituals BV. The FAQ mentions delivery times of one to two business days within the Netherlands, five to seven business days for most European destinations, and seven to sixteen business days for overseas shipments. In addition to consumer sales, the wholesale page targets hoteliers, the hospitality sector, Airbnb operators, facility managers, online businesses, and startup coffee brands.

Business services include the production of drip coffee bags under their own brand or private label. The website also mentions the production of roasted beans, white-label coffee, blend development, assistance with brand design, origin selection, equipment rental for training and product development, inventory storage, and international shipping. The names of retail partners, cafés, or corporate clients are not publicly documented.

Public location, events, and team

The contact page lists office hours from Monday to Friday, from 09:00 to 17:00 Amsterdam time. No opening hours are listed for Saturday or Sunday. There is no public documentation of a public café space, tasting room, retail counter, seating area, menu, or fixed cupping schedule. Similarly, no regular espresso bar or filter coffee service for visitors is mentioned.

Regarding events, the website mentions participation in the Hotel360 Expo 2019 at London ExCeL on September 18 and 19, 2019. Additionally, a post from April 2020 describes a temporary campaign where profits from a designated product category were donated to Stichting Zorg na Werk in Coronazorg. Independent awards, recent public workshops, recurring cuppings, and broader media attention are not publicly documented in the available research.

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