BeanMeUp

More About BeanMeUp

BeanMeUp is an Utrecht-based company that has been active in selling coffee online since 2021. The business listing cites June 2021 as the start date and lists Utrechtseweg 47J in Utrecht as the registered address. The company was founded by Yvonne and Victor. On their own information page, Yvonne is described as a food technologist, handling development and technical sales. Victor is described as a microbiologist, process technologist, and laboratory technician.

According to the company, the origin story of BeanMeUp dates back to Yvonne’s time working in Indonesia between 2013 and 2016. A visit to a local coffee plantation in 2014 plays a central role in this. After that, she decided to buy coffee for which farmers received fairer pay. She also began roasting at home with a small roaster and locally purchased green beans. BeanMeUp mentions that Yvonne and Victor run the business alongside their full-time jobs.

Roasting Style and Naming

BeanMeUp employs a flavor-driven approach. The names of the coffees refer to the primary flavor note identified during cupping, using terms derived from Esperanto. Their own classification distinguishes between light, medium, and dark roasts. New coffees are first roasted in small batches of a few hundred grams, after which the team tests various roast profiles. Only then is production scaled up to a larger roaster capable of handling several kilograms.

The website mentions that Monday is typically the roasting day for orders. There is no public information regarding the brand or model of the roaster, nor is the total production capacity disclosed. As a result, the technical side of the roasting process remains partially behind the scenes.

Coffee Selection

The current shop offering consists of two products: “Ĉokolado Medium Roast” and “Beroj Light Roast”. Ĉokolado Medium Roast is a coffee from Brazil, originating from Paraná and São Paolo, with tasting notes of chocolate and nuts. Beroj Light Roast comes from Rwanda, specifically the Gakenke district, with BeanMeUp describing the flavor profile as red fruits, strawberry, raspberry, and blueberry.

Products are available in 100g and 250g packaging. For Beroj, several grind options are listed, including cafetière or French press, espresso, filter, whole beans, and a custom grind. The Coffee Finder on the website returns four possible labels: Light Beroj, Medium Beroj, Light Cokolado, and Medium Cokolado.

Origin and Supply Chain

The documented countries of origin are Brazil and Rwanda. The Brazilian coffee is described as Capricornio, coming from Paraná and São Paolo. It grows at altitudes between 450 and 1200 meters and consists of 100% Arabica. The mentioned varieties are Bourbon, Catuai, and Mondo Novo, processed as natural and pulped natural.

The Rwandan coffee comes from the Rushashi Coffee Washing Station in the Gakenke district. This coffee grows at altitudes of 1700 to 2000 meters and is also 100% Arabica. BeanMeUp mentions Bourbon types and a washed processing method. The company also notes that Abakundakawa started as a small farmers’ association in 1999, becoming a recognized cooperative in 2007. According to available data, the cooperative works with over 2,000 farmers.

A blog post from 2025 mentions that the coffee is imported via This Side Up and purchased through a local roaster. This suggests that BeanMeUp’s primary role is centered on selection, branding, packaging, and sales, as the full supply chain is not detailed.

Sustainability and Packaging

Regarding the Brazilian coffee, BeanMeUp refers to the Capricornio Four Seasons Project. According to the description, this project focuses on cultivation techniques, soil and water management, sustainable agriculture, and waste processing. The website also mentions water-efficient processing, wastewater treatment, organic fertilizer, energy-efficient machinery, and irrigation systems.

The Rushashi Coffee Washing Station is designated by BeanMeUp as Fairtrade and organic certified. The packaging consists of plastic bags with an aroma valve; these bags are completely aluminum-free and suitable for plastic recycling. Additionally, the company mentions that their chosen packaging supplier invests in CO– reduction projects in coffee-producing countries.

Sales, Visibility, and Activities

BeanMeUp sells via its own online shop. The business activity is described as retail via mail order and internet. The company is registered as a head office. The FAQ section mentions that BeanMeUp can also supply businesses, offering recurring deliveries, for example, once a week.

No physical coffee shop or tasting room for BeanMeUp is publicly documented. The address on Utrechtseweg is listed on the contact page as a mailing address. The website includes pages for coffee knowledge, the shop, origin, coffee finder, blog, and recipes, but no page for a café or tasting room is visible, nor are there public opening hours for a physical location.

Beyond sales, BeanMeUp publishes educational information on brewing methods. The Coffee Knowledge page covers the AeroPress, filter coffee, V60 or hand filter, cafetière, and espresso. For the AeroPress, the instructions suggest 16 grams of coffee, 220 grams of water, a temperature of 92 to 96 degrees Celsius, and a pressing phase of 70 seconds plus 20 to 30 seconds. Furthermore, a collaboration is documented for the BeanMeUp Espresso Stout with Terwijde Bierclub, added on April 17, 2022, and listed with 7.5 percent alcohol.

Public documentation

There are no publicly documented awards or accolades included in the available material. Furthermore, no coverage was found in international coffee media such as Sprudge, Perfect Daily Grind, or European Coffee Trip. No staff members other than Yvonne and Victor are publicly documented. Consequently, the available image is that of a small Utrecht-based online roastery with a limited assortment, clear origin descriptions, and an emphasis on online coffee information.

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