Beans & Dreams

More About Beans & Dreams

Beans & Dreams is a coffee and chocolate company in Den Haag. The company was founded in 2018 and is registered under KvK number 70505497. The current address is Abrikozenstraat 97, 2564 VM Den Haag, located in the Vruchtenbuurt. Stef van Harskamp is the publicly named founder and the face behind the venture. He studied Small Business and Retail Management.

The origin story centers on a focus on the production conditions behind coffee and chocolate. The company narrative refers to a newspaper report titled “Chocolade verdwijnt in 2020”, a visit to a coffee supplier, and a coffee trip to Kenya. These elements are cited as the inspiration for the business idea.

Activities and Industry Positioning

The registered activities span several segments of the food and beverage sector. These include specialty retail, chocolate retail, hospitality, the processing of tea and coffee, and the wholesale of coffee, tea, cocoa, and spices. As a result, Beans & Dreams combines production, sales, and hospitality within a single business model.

The shop in Den Haag is described as an educational location where coffee roasting and chocolate production are visible. Chocolate is crafted there from bean to bonbon. The location also features its own coffee bar under the name Bean.Bar. Public reports mention April 11, 2026, as the opening date for Bean.Bar.

Roasting, Processing, and Coffee Selection

Beans & Dreams works with specialty coffee. The company describes collaborations with farmers who possess expertise in Arabica processing or receive training in it. The coffee is roasted on-site in the shop. Not all technical details regarding the roasting process are public; for instance, the brand and model of the roaster, batch capacity, and the software used are not publicly documented.

The selection features a variety of roast profiles and origins. Documented products include Cameroon Medium Dark, Brazilië Medium Dark, LOFT-blend, Colombia Medium Dark, Colombia Light Roast, and Colombia DECAF. For wholesale coffee, the Espressoblend, Brazilië el Dorado, Colombia La Victoria, Colombia La Victoria Decaf, and Cameroon Boyo are also mentioned. The Espressoblend consists of Sidamo Arabica from Ethiopia and La Victoria beans from Colombia.

Regarding the green coffee, various processing methods are recorded, such as Brazil Natural, Colombia Washed, and Cameroon Washed. Additionally, the company sells coffee canisters in sizes of 250 grams, 500 grams, and 1 kilogram. According to the company information, customers can customize their subscriptions by choosing the quantity, coffee type, duration, and preferred origin.

Origin of coffee and cocoa

The Brazilian coffee comes from Fazenda Eldorado in Alta Mogiana. This farm is managed by the Faleiros family. The listed cultivation data includes an altitude of 1100 to 1300 meters, Red Bourbon variety, and Natural processing. Jean Vilhena Faleiros is mentioned as the external contact person within this chain.

For Colombia, La Victoria in Santa Maria, Huila is mentioned. This is a collective of 30 farmers situated at an altitude of 1700 to 2200 meters. In broader supply chain information, the lot is linked to producers from Northern Huila, including Santa Maria and Palermo. Ronald de Hommel is mentioned in connection with The Coffee Quest and Colombia.

The Cameroonian coffee is described as Cameroon Boyo, sourced from villages in Noni and Mbam, in the Boyo region. The involved family businesses are small-scale, with an average land size of about two hectares. The altitude ranges between 1300 and 1600 meters. Within this chain, Matti Foncha and farmer profiles for Joe, Osmanu, Charity, Ernest, Mis Po, and Christopher are mentioned.

In addition to coffee, Beans & Dreams works with cocoa from Nicaragua. The cocoa comes from Cacao Bisiesto in El Tuma-La Dalia, Matagalpa. The founders are José Enrique Herrera and Giff Laube. The cocoa grows at an altitude of 500 to 800 meters. The documented variety is Trinitario, with four days of fermentation and eight days of drying.

Sustainability and supply chain contact

The company states that it sources from small, independent coffee and cocoa farmers, emphasizing direct contact, visits, and communication. The company also mentions paying “fair prices” and collaborating with local organizations regarding financing, training, and projects. Independent certifications for Beans & Dreams itself are not publicly documented.

For Cameroon Boyo, an informal “More than Fair Certified” payment approach is mentioned. In-store, the company states that everything coming in is reused or sold to limit environmental impact. For wholesale coffee, the focus is primarily on local entrepreneurs in Den Haag, including small offices and the hospitality sector.

Sales, hospitality, and business services

Beans & Dreams sells through its physical store and via a webshop structure. In this setup, coffee is offered separately via Koffiegemak and chocolate via Chocoladegemak, with a single checkout process. For offices, services are mentioned for small, medium, and large workplaces, with specified machine capacities of up to 100, 200, and 300 cups per day.

Additionally, the company documents a mobile espresso bar for events and corporate locations. The service includes barista service and options for machine and bar rental. The described equipment consists of a Crem Onyx Mini 2-group espresso machine and a Crem Expobar Pulse grinder. A maximum time of one hour is mentioned for both setup and teardown.

Workshops, collaborations, and team

The shop page lists weekly workshops and events. Documented topics include coffee roasting, chocolate art, and making bonbons. Publicly mentioned collaborations include L.O.F.T. (or Café Loft) and Koffie en Kansen in Den Haag. Within L.O.F.T., Beans & Dreams was described as a coffee and chocolate atelier.

Stef van Harskamp is the only key person mentioned internally in the public company information. A head roaster or other management roles are not publicly documented. Additionally, no specific company awards for Beans & Dreams were found in the available information. The shop's regular opening hours are Monday through Saturday from 09:00 to 17:00. The location is closed on Sundays.

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