Blue City Roasters

More About Blue City Roasters

Blue City Roasters, wood-fired and origin-focused

Blue City Roasters is a micro-roastery established in 2019 in the province of Groningen. The roastery is building a distinct identity around wood-fired roasting and origin transparency. Based in Winschoten, the brand serves local visitors and European customers via a multilingual webshop. Directory data indicates a small team of 2–5 employees. The profile is small-scale, batch-oriented, and focused on quality and sustainability.

Registration, location, and brand development

The company is registered as “Blue City Roasters V.O.F.”, KvK 77645073, with its registered office at Meerkoet 6, 9685 AB Blauwestad. In Winschoten, a shop and roasting operation are located at Torenstraat 6, 9671 EE. In 2020, a new wood-fired roaster was introduced to improve heat control and consistency. The slogan “Oak. Roasted. Coffee.” makes the choice of fuel part of the brand identity.

The choice of wood is positioned as an alternative to fossil gas in a gas-extraction region prone to earthquakes. In doing so, the brand links technique to context and sustainability. The combination of small batches and streamlined logistics is intended to balance freshness and flavor development.

Roasting philosophy and technology

The roastery utilizes a custom-built, wood-fired 15 kg system. In 2020, the system was upgraded to enhance heat control and reproducibility. Traceability, transparency, and rigorous cupping are central to their process, with a selection process limited to high-scoring batches. Every batch is cupped before release. Roasting days run from Tuesday through Friday, with rest windows and shipping schedules synchronized to ensure consistent quality and flow.

Assortment and Flavor Profiles

The offering leans heavily toward single origins rather than fixed blends. Product pages’s emphasize balance and origin, featuring clear tasting notes. For example, the Nicaragua “San Juan del Río Coco” espresso describes notes of apple, cocoa, and nuts. Seasonal shifts and “sold out” indicators point to limited lot purchases and small batches. The focus remains on origin-driven flavors that may evolve with each harvest.

Recent single origins

Mexico “Sierra Mariscal” (new harvest)
Kenia “Gatina Nyeri AB”
Kenia “AB Kiungu #105”
Ethiopië “Bildimoo Nensebo #5”
Nicaragua “San Juan del Río Coco”
Peru “El Palto Organic Espresso”
Brazilië “Jaguara Peaberry” (filter)

Sourcing, partners, and transparency

Public texts describe collaborations with farmers and cooperatives, focusing on long-term relationships and fair compensation. A third party mentions a focus on fairtrade and organic options in the assortment since the start, although certification numbers are not published on the site. Origin countries in recent offerings include Brazilië, Peru, Mexico, Nicaragua, Ethiopië, and Kenia. SKU names imply partners such as “Jaguara” and “El Palto”, but a comprehensive list is unavailable. Detailed publications regarding green coffee purchase prices or an annual transparency report are not available.

Facilities, channels, and visibility

The shop and roastery activities in Winschoten serve as the public face, while the registered office remains in Blauwestad. Communication and community engagement happen via Facebook and Instagram. The webshop is available in Dutch, English, and German, indicating a multilingual retail focus. A mention on Tripadvisor and regional lists underscores their visibility within the northern specialty segment. Information regarding seating, menus, and production space is not publicly available.

Leadership and Team

The master roaster is “Mel”, who has a background in green coffee import in Hamburg, following a previous career in shipping. In the public business register, Guzman Gonzalez Liebana is listed as a partner. Other roles, board members, or advisory positions have not been publicly disclosed. Historical directory data suggests a scale of 2–5 employees, consistent with a micro-roastery.

Logistics, Shipping, and Terms

Roasting days are Tuesday through Friday, with resting periods aligned with delivery. Shipping within the Netherlands and the Eurozone is handled via DHL and PostNL. For cross-border sales, Ex Works Blauwestad, Incoterms 2020 apply. Business buyers are responsible for applicable taxes, including the German “Kaffeesteuer” for commercial resale. Free shipping thresholds and EU rates are listed in the webshop. Explicit wholesale programs or distributor lists are not public, nor is information regarding markets outside the EU.

What this means for Dutch professionals

Blue City Roasters presents a distinctive wood-fired profile with an emphasis on origin and cupping-driven selection. For cafés and roasteries, this means a single origin offering with limited, seasonal lots and a clear focus on specific batches. The sustainability narrative relies on reduced dependence on fossil gas and traceability, while formal emission or certification documents are not public. For enthusiasts and buyers who appreciate batch-specific flavor development, the assortment offers a clear, origin-focused selection.

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