BOON Origin Coffee

More About BOON Origin Coffee

BOON Origin Coffee is a coffee brand linked to Groningen, The Netherlands, according to its own company information. The publicly listed owner is Wim Beukema, whose name appears within the brand story. LinkedIn lists BOON Origin Coffee as a beverage production company, founded in 2026, with a staff of one employee.

The origin story, based on available information, is tied to travel, cities, and personal coffee moments. Beukema wrote that the idea became more concrete in March 2025. It is also noted that the concept behind BOON Origin Coffee was born during a solo trip to Tokyo, following the Tokyo marathon. In doing so, the brand places coffee within a broader context of urban culture, memory, and daily rituals.

Positioning and roasting style

BOON Origin Coffee presents itself as a provider of specialty coffee beans. The company information mentions roasting in small batches and states that the company selects beans with a focus on accessible flavor profiles. Less is publicly documented regarding the technical side of the roasting process; no specific type of roasting machine, profiling software, roaster capacity, or fixed head-roaster method is publicly mentioned.

The homepage states that beans are sourced from trusted farmers and that roasting and shipping are handled as sustainably as possible. These statements remain general in nature. No public overview of farmers, cooperatives, importers, or green coffee suppliers was found in the researched information. Furthermore, data on FOB prices, transparency reports, or contract types are not publicly documented.

Coffee Selection

The webshop lists three coffee products: Amsterdam, London, and Tokyo. These names align with the urban theme of the brand stories. Tokyo is described as a blend of Arabicas from Central and South America, complemented by a small amount of Asian Robusta. London is listed as Brasil Yellow Bourbon, semi-washed, from Fazenda Vila Boa. Amsterdam is described as a composition of 75 percent Arabica and 25 percent Robusta.

The London product contains the most specific origin information within the mentioned assortment, as Fazenda Vila Boa is named as the farm. For Tokyo, regions are mentioned, but no individual farm or cooperative. For Amsterdam, the ratio between Arabica and Robusta is provided, but no country, farm, or cooperative is listed in the researched product information. Consequently, the level of origin information varies per product.

B2B supply and distribution

BOON Origin Coffee sells coffee via its own webshop. Additionally, the website mentions B2B delivery for offices, hospitality, and businesses in the Netherlands. This offering includes coffee beans, subscriptions, machines, installation, maintenance, and service. The homepage also describes a subscription model with weekly, monthly, or quarterly delivery.

Alongside their coffee products, the range includes three commercial coffee machines: the Animo OptiBean X 11, Animo OptiMe X 12, and Animo OptiMe X 22. The Animo OptiBean X 11 is rated for a capacity of up to 250 cups per day. The OptiMe X 12 is geared toward offices of up to approximately 40 people and 125 cups per day. Similarly, the OptiMe X 22 lists a capacity of up to 125 cups per day for about 40 people.

There is no publicly documented information regarding independent retail partners, supermarket sales, or permanent resellers. Based on the available data, distribution appears to primarily occur through their own webshop and B2B services.

Sustainability and Transparency

BOON Origin Coffee cites sustainability as a priority, yet public information remains limited in detail. No third-party certifications were found, such as B Corp, Fairtrade, Organic, Rainforest Alliance, or EU Organic. Furthermore, data regarding packaging materials, waste policies, CO–2 accounting, or emissions are not publicly available in the researched information.

The product pages mention delivery within one to three business days within the Netherlands and track-and-trace after shipment. This is logistical information, not a substantiated environmental achievement. No public sustainability report has been documented.

Public location, community, and team

No public café, tasting room, brew bar, or roastery shop with opening hours has been documented. While the website mentions Groningen as its location, it does not publish a visitor address for a hospitality venue or tasting space. The contact page provides a customer service form and mentions a response time of one business day.

Regarding community building, the homepage features newsletter sign-up blocks, though membership numbers have not been disclosed. Additionally, the official news page contains one blog post: “Tokyo coffee beans: where BOON Origin Coffee began”, dated January 22, 2026, and written by Wim Beukema. It is also mentioned that BOON Origin Coffee will be part of the FC Groningen Business Club, with a visible comment stating that the partnership with the club lasts five years.

The publicly known team profile remains limited. Wim Beukema is mentioned as the owner and the author of the blog post. LinkedIn lists one employee. Roles such as head roaster, green buyer, quality manager, or barista trainer are not publicly documented. Furthermore, no coffee competition awards, industry prizes, or press mentions in international coffee media were found in the available data.

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