Branderij Joost

More About Branderij Joost

Branderij Joost is a Dutch company with its registered head office at Ambachtsweg 3 in Giessenburg. The company is registered under KvK number 56664885. The documented founding date is 14 December 2012. On 30 December 2015, the name changed to Branderij Joost B.V. No public information is recorded regarding the original founders, the first location, or the reason for its establishment.

Company information mentions Forum Rotterdam B.V. as the general director since 2015. Additionally, Harald Weitering is publicly listed as the director of Branderij Joost B.V. The official presentation also uses the name “Joost” as a brand figure, without mentioning a surname or formal role. Positions such as head roaster, green coffee buyer, quality controller, or production manager are not publicly documented.

Methodology and product focus

The company describes its coffee approach as small-scale rather than large-scale, linking this to freshness and the avoidance of coffee that sits on a shelf for months. While this phrasing provides insight into their positioning, it offers no technical data regarding the roasting process.

Publicly available information does not specify which type of coffee roaster is used. Batch size, roasting software, and annual roasting volume are also undocumented. Local mentions do describe that nuts are roasted, blended, salted, and packaged in stores in view of customers; however, this information pertains to nuts and not to coffee machines.

Coffee Selection

The documented assortment consists of nine named coffee products. Four of these are offered as single origin: Peru Single Origin, Brasil Yellow Bourbon, Colombia Single Origin, and Guatemala Single Origin. These products are listed in 500-gram packages.

Additionally, five blends are part of the assortment: No.24 Karakter, No.32 Robuust, No.55 Cafeïnevrij, No.88 Temperament, and No.96 Dark Roast. These blends are listed in 750-gram packages. The categories on the coffee website include blends, single origin, bulk boxes, decaf coffee, arabica coffee beans, and robusta coffee beans. The bulk box option is described as six bags of the same coffee variety per box.

Origin and Composition

The product information mentions several countries and regions as origins or components. Documented names include Peru, Brazilië, Colombia, Guatemala, Ethiopië, Kenia, Java or Indonesië, Honduras, and Togo. For No.24 Karakter, Brazilië, Ethiopië, Guatemala, and Kenia are mentioned. For No.32 Robuust, Brazilië, Java, Guatemala, Honduras, and Togo are mentioned.

More product information is available for Colombia Single Origin. This coffee is described as 100 percent arabica, washed process, and grown at an altitude of 1,600 to 2,000 meters. Public data regarding named farms, cooperatives, importers, FOB prices, transparency reports, or long-term producer relationships are not available.

Sustainability and Transparency

No public certifications, such as Organic, Fairtrade, Rainforest Alliance, or B Corp, have been documented for the coffee products. Additionally, information regarding waste management policies, packaging reduction, CO&#82s2; reporting, renewable energy, or emissions data is missing from the available records. A local mention places the shop in Woerden within a zero-waste shopping context, but it does not specify any measurable policy for Branderij Joost.

Another local description states that the company seeks products from coffee plantations where farmers treat their employees and the environment with care. However, no certifications, monitoring reports, or external audits are mentioned. Separate from the coffee itself, a corporate client statement refers to HR support and training for the sustainable employability of staff.

Sales Channels and Stores

Branderij Joost sells through its own webshop, offering nuts, coffee beans, and chocolate or cocoa products. Additionally, the company lists eleven physical stores. The mentioned locations are Bergen op Zoom, Etten-Leur, Gorinchem, Gouda, Heerhugowaard, Hoofddorp, Oosterhout, Roosendaal, Woerden, Zoetermeer, and Amersfoort.

The available information indicates retail sales in stores and online sales via their own website. A wholesale program, national supermarket distribution, or named retail partners are not publicly documented. The physical locations are described as shops. A separate café, tasting room, brew bar, or public cupping space is not documented.

Public Mentions and Activities

Information regarding awards from coffee competitions or mentions in international coffee media has not been publicly recorded. There are, however, local and business mentions, including those regarding stores, staff, and regional activities. Branderij Joost was mentioned as a participant in International Coffee Day 2025 at Winkelcentrum Etten-Leur, with a promotional period from September 29 through October 5, 2025.

Furthermore, Veiligheids Centrum Oosterhout mentioned that they purchase coffee beans from Branderij Joost for training participants. In 2020, Branderij Joost was also mentioned as a sponsor of Kerstengelen packages for 430 people. Public information regarding coffee workshops, cuppings, barista classes, or roastery tours is unavailable.

Summary

The public image of Branderij Joost is that of a retail company with its own coffee assortment, a webshop, and multiple stores. The available information provides product names, packaging sizes, some origins, and basic company details. At the same time, key elements of the coffee supply chain remain out of view, such as roasting equipment, volumes, producer relationships, certifications, and technical quality roles within the team.

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