Brandzaak

More About Brandzaak

In 2013, brothers Sefa and Harun Bingul founded the coffee roastery Brandzaak. Sefa began his career as a barista in Rotterdam and later worked as a national trainer. This practical experience formed the solid foundation for their shared vision.

They consciously chose a business model centered around fresh delivery and flavorful medium-roast single origins. They explicitly left behind dark-roasted and flat blends. The webshop went online in March 2014 and performed exceptionally well right from the start.

The company grew rapidly in its early years from its home base in Rotterdam. To build a more sustainable production facility, the roastery moved to Vierpolders between 2021 and 2022.

Innovative and Sustainable Production

Brandzaak roasts the coffee beans artisanally using advanced Giesen machines of Dutch make. The roastery was the first in the Netherlands to use a Giesen catalyst and afterburner. This technology ensures extremely low emissions and prevents odor nuisance during the roasting process.

Sustainability is at the core of the entire operational approach. The company uses fully CO2-compensated gas and electricity from Dutch wind energy. Furthermore, they operate climate-neutrally by planting trees and investing in sustainable projects.

The packaging has a demonstrably low environmental impact. The paper used is FSC or PEFC certified, and the coffee bags are aluminum-free and recyclable. Logistics partner PostNL handles shipments efficiently via an extensive network of 2,600 pickup points.

Transparent Sourcing and Cooperatives

The sourcing of green coffee often happens directly through farmers or small cooperatives. The company maintains structural and sustainable partnerships with partners such as COMSA, Coope Dota, Oromia, and Coope Tarrazu. In Cameroon, Brandzaak recently purchased the entire quality harvest of 600 kilos from the village of Asuchuf.

Brandzaak does not hide behind formal certifications or commercial labels. Instead, the company opts for a direct-trade approach, sharing the full story of the supply chain with the consumer. Information regarding origin, plantation, altitude, and social context is always clearly stated.

Distinctive Flavor Profiles and Blends

The assortment focuses on dry beans without any surface oil. This specific roast profile is perfectly suited for fully automatic machines from various major brands. The range includes several unique single origins and carefully crafted blends.

Some prominent single origins from the core assortment include:

Brasil Yellow Bourbon: A natural processed coffee from Carmo de Minas with an excellent SCA score of 84.25.
Ethiopia Yirgacheffe: A washed Heirloom variety with bright notes of jasmine and honey, also rated at 84.25 points.
Costa Rica Coope Tarrazu: Offers a rich flavor profile with striking notes of nut, dark chocolate, and honey.
Decaf Colombia Huila: A chemical-free, decaffeinated option via the Mountain Water process, characterized by notes of caramel.

Additionally, the roastery offers popular house-made blends:

House Blend: A balanced blend of 80% Brasil and 20% Ethiopia for a light and floral touch.
Latin Blend: A rich combination of Brasil and Guatemala Huehuetenango with notes of toffee and a syrupy body.
Onyx Blend: A powerful organic blend from Guatemala and Honduras with intense dark chocolate and date notes.

Market Position and Customer Experience

Production follows a strict “Roasting on Demand” principle daily. Orders placed on business days before 1:00 PM are roasted the same day and shipped immediately. Freshness is optimally preserved in resealable bags with a built-in one-way valve. The coffee degasses during the first few hours after roasting and is ready for use immediately upon arrival.

Brandzaak delivers directly to consumers and the growing B2B market. They consciously avoid supermarket distribution to guarantee absolute freshness. For business customers, there is no minimum order requirement, and automatic discounts apply to orders of ten kilograms or more.

Thorough research by WUA Global in 2022 showed that Brandzaak had captured a significant market share of 27% in the Dutch online coffee bean market. Overall customer satisfaction is equally impressively high. The company achieves a Kiyoh score of 9.5 from nearly four thousand collected reviews, with a recommendation rate of 99%.

Disclaimer: We do our best to keep all information in this article as accurate as possible. Have you come across something that is no longer quite correct? Send a message to the editorial team at [email protected] and we'll update it!