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Cafecito

Cafecito has evolved from an Amsterdam coffee roastery into a chain with eight locations, offering roast-on-demand coffee, matcha, accessories, and a strong focus on quality, wholesale, and franchising.

Cafecito Beans

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More About Cafecito

The Origins and Evolution of Cafecito
Cafecito is an Amsterdam coffee roastery and espresso bar founded in 2020. The legal wholesale entity, Cafecito Groothandel B.V., followed a year later in 2021. During the pandemic, sales to the hospitality sector stagnated. Consequently, the brand decided to expand with physical stores, creating a new distribution channel for their own roasted coffee. The brand identity leans heavily on craftsmanship, finesse, and attention to detail.
Locations and Aesthetics
The company has grown significantly in a short time. Today, the chain boasts eight locations. Seven are located in Amsterdam and one on the Meent in Rotterdam. The Amsterdam branches are located, among others, on the Van Baerlestraat, Beethovenstraat, Nassaukade, and the Overtoom. The consumer address is on the Van Baerlestraat, while the wholesale operations are formally based in Lijnden.
The stores feature a minimalist and sleek design. The spaces are stripped back to the essentials, where baristas work with striking white espresso machines. Cafecito caters to the conscious epicurean—customers seeking a quiet moment of refinement. Their official slogan reflects this: ‘The best moment of your day’. A loyalty club has also been established to build a lasting bond with regular visitors.
Meanwhile, the brand continues to innovate and expand. Cafecito will soon open a large new location on the Oostelijke Handelskade. This premises spans 400 square meters and will feature a 100-square-meter terrace. This new space is designed as both a café and a dedicated Experience Centre.
Roasting Process and Quality Control
The roastery operates under a strict philosophy, roasting beans according to the ‘roast on demand’ principle. Customers receive coffee that has been roasted and shipped within the same week. This policy guarantees maximum freshness and optimal flavor integrity.
Cafecito explicitly avoids bulk production. Every batch is perfected through small-scale tests and continuous cuppings. They thoroughly vet every production batch before it makes it onto the menu. Roasting is done on high-end equipment from the renowned brand Giesen, ensuring every coffee bean receives a specific and exact roast profile at the precise temperature.
Flavor Profiles and Origin
Coffee is truly a seasonal product. Cafecito selects beans from countries including Brazil, Rwanda, Peru, Ethiopia, Costa Rica, and Colombia. The roaster states that their offering is entirely organic and fairtrade. The assortment provides a beautiful balance between classic blends and modern single origins.

Espresso Cafecito Blend 001: A medium roast from Brazil and Peru with notes of chocolate and nuts.
Espresso Cafecito Blend 002: A medium roast from Brazil and Rwanda, characterized by chocolate, fruit, and a delicate acidity.
Filter Ethiopia Keramo: A light roast from Sidama Bensa with bright notes of lemon, berries, and caramel.

Additionally, the webshop sells decaf variants and more experimental coffees. Names such as ‘Blueberry Honey Jam’ and ‘Colombia Grape soda’ showcase the room for fruity, modern, and bold flavor profiles.
Products and Accessories
The offering extends far beyond just coffee beans. The beans are sold in 250g and 1kg bags. Customers can choose from various grind sizes, including filter, French press, AeroPress, and percolator. Furthermore, the online assortment includes fourteen coffee products and ten drinks based on matcha, chai, and chocolate.
Cafecito now positions itself as a specialist in both specialty coffee and matcha. The webshop sells fifty different accessories for home baristas, with an emphasis on Japanese products from brands such as Hario. A popular item is the microwave-safe Japanese matcha bowl of 500 milliliters. Their matcha offering is also successful outside their own stores; for instance, their matcha is now featured on the menu of the exclusive W Lounge in Amsterdam.
B2B Market and Franchise
The business market is an essential part of the business model. Cafecito offers a complete wholesale experience to the hospitality sector. They supply not only coffee and tea, but also cups and equipment to other companies. Additionally, the brand employs a unique franchise formula for new stores.
Various entrepreneurs and professionals contribute to this success daily. On professional networks, names like Artur Maniglia, Mo Ali, and Marika Drożdżewska are visibly connected to the brand. Charita Goedhart was closely involved with the location on the Overtoom. Franchisee Chow, previously the owner of two bubble tea shops, leads the branch on the Nassaukade. Partner Kaan opened the doors of the eighth location on the Rijnstraat. In the Rotterdam branch, head barista Anastasios Nestoridis maintains the quality on the Meent.

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