Coffee Shots

More About Coffee Shots

Coffee Shots was founded on October 29, 2015. Their own description cites “honest coffee for everyone” as their starting point. Public sources name Arnoud Aalbersberg and Corine Schmal as founders or co-founders. The company is registered as Coffee Shots B.V., with a registered address at Papaverhof 70 in Amsterdam and KvK number 64459330.

The early years featured a distinct app component. In 2016, Coffee Shots was described as an app that allowed users to request and accept coffee moments nearby. This idea aligned with a social coffee routine. The company linked this approach to a model that centered support for both coffee drinkers and coffee farmers.

Roasting and Business Model

Coffee Shots states that it roasts in Amsterdam on one fixed roasting day per week. The company mentions that it does not work with large inventories. The current website describes the offering as 100% specialty grade, sourced via direct trade, and roasted light to medium. These qualifications come from the company’s own communications and do not constitute an independent assessment.

There is no specific public documentation available regarding the current roasting equipment used by Coffee Shots. However, there is previous documentation regarding Amsterdam Roasters, a co-roasting space that evolved from the own roastery of Coffee Shots. That space operated with IMF roasters of 5, 15, and 60 kilos. Amsterdam Roasters ceased its co-roasting solutions as of March 1, 2025.

Coffee Assortment and Origins

The current coffee category features four products: Bolivar – Colombia, Capricornio Pioneiro – Brazil, Decaf Fruitas Proibidas from Minas Gerais, and Mama Sierra – Colombia. Consequently, Colombia and Brazil are the documented countries of origin within the current offering. Product pages provide information per coffee regarding region, processing, altitude, harvest year, and occasionally the producers or partners involved.

Bolivar – Colombia is documented as a natural Caturra from Ciudad Bolívar in Antioquia. The coffee is grown between 1,400 and 2,000 meters above sea level and has a 2025 harvest year. Capricornio Pioneiro – Brazil is described as a honey-processed relationship blend from Minas Gerais and ParanÝ, with altitudes ranging from 450 to 1,200 meters and a 2025 harvest year.

Mama Sierra – Colombia is a washed Caturra from Giraldo, Antioquia. This coffee is documented with altitudes between 1,800 and 2,250 meters and a 2023 harvest year. Decaf Fruitas Proibidas is a Brazilian natural decaf from Minas Gerais, sourced from Fazenda do Lobo and Fazenda Recanto. The caffeine is removed using Liquid CO2, leaving less than 0.08% caffeine remaining.

Sourcing, partners, and farmer projects

Coffee Shots states that it utilizes direct trade and gives 2% of its turnover back to coffee farmers for various projects. The website mentions that since 2015, 2% of bean sales have gone toward supporting coffee farmers. Mentioned projects include a washing station for coffee cherries in Cameroon and a storage house for coffee husks in Uganda.

For Bolivar, Coffee Shots mentions a supply chain centered around Jov Coffee in Colombia. The product information notes coffee from 20 farmers, including 8 women and 5 young farmers. It also states that Jov Coffee is 4C-certified. For Coffee Shots as a whole, no roaster-wide certifications such as B Corp, organic, or Fairtrade are documented on the reviewed pages.

Other documented partners and groups include The Coffee Quest Colombia, This Side Up, Capricornio Coffees, Fazenda Fronteira, Fazenda California, São Jerónimo da Serra, and Mulheres do Café Matão. For Mama Sierra, Yessica Parra, Sirley Pulgarin, and Marco Marin are mentioned in connection with a women producers’ project in Giraldo, Colombia.

Sales, locations, and public presence

Coffee Shots sells via its own webshop, with categories for coffee beans and coffee accessories. The webshop mentions delivery within Nederland and Belgié via PostNL Track & Trace. The average delivery time is described as 3 to 6 working days after ordering. Product pages offer options for whole beans and grinds for, among others, espresso, AeroPress, V60, Chemex, French press, and Moka pot.

In addition to the webshop, a location near Hondsrugpark is documented, at Hullenbergweg 1 in Amsterdam. The page mentions coffee, treats, breakfast, and lunch. Furthermore, a 70-square-meter terrace, free wifi, meetings, and birthdays are mentioned. This same location also serves as an information center for the planned development of Hondsrugpark and Amstel III.

Historical locations provide a glimpse into the company’s previous growth. In 2017, Coffee Shots opened a shop at Spaarndammerstraat 34. In 2018, the business moved to Van Noordtstraat 26, 240 meters further down the road. That location was converted into a franchise of 30ml Coffee Roasters as of May 1, 2020. Publicly documented prices or current third-party retail partners are not mentioned.

Team and position within the coffee sector

Arnoud Aalbersberg and Corine Schmal remain the publicly named founders. Additionally, the LinkedIn page lists Arnoud Aalbersberg, Hugo Aníbal García Chiquitó Jr., and Joshua Cotton among the employees. Specific current operational roles for Hugo and Joshua are not publicly documented there. The company size is listed as 2 to 10 employees. A current head roaster is not publicly documented.

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