Coffee Trade

More About Coffee Trade

Coffee Trade is a Dutch enterprise operating within the coffee sector. The company states it was launched in January 2021 by Vanessa Hall and Laura van Dongen. On LinkedIn, Coffee Trade is registered as being located in Scheveningen, Zuid-Holland, with a team size of two to ten employees. Its legal structure is listed there as a sole proprietorship (eenmanszaak). The official website lists the registered address as Gevers Deynootweg 1264B, 2586HN Den Haag, with KvK number 81306822.

According to company information, Coffee Trade grew out of experience gained through hospitality-related studies, internships, and professional work. The founders also cite their passion for coffee as the foundation for starting the webshop. The business caters to both retail consumers and corporate clients, positioning Coffee Trade in the market segment where online sales, small-batch production, and origin transparency converge.

Founding and Business Model

At its core, Coffee Trade is an online shop for coffee and related products. The website features product categories for coffee, tea, accessories, tableware, and coffee machines. LinkedIn describes the company as a B2C and B2B webshop, and a blog post from February 6, 2025, mentions delivery options for both the hospitality sector and home use.

The webshop supports shipping to Nederland and België. According to the shipping information, Coffee Trade utilizes PostNL for parcel delivery, with rates based on the weight of the order. There is no publicly documented information regarding physical storefronts under their own brand.

Roasting Approach and Product Information

Coffee Trade describes its process as micro-roasting. According to the homepage, coffees are roasted in small batches and processed upon order. The website also mentions that orders are accompanied by information regarding origin, flavor profile, and roast date. This represents a claim of transparency regarding product information, though it is not an external certification.

For the products reviewed, a medium roast profile is listed. Publicly available information lacks details regarding the specific roaster used, the machine model, batch capacity, or any roasting profile software. Consequently, based on available data, the technical setup of the roasting process cannot be determined.

Coffee Selection

The coffee collection features two products: Brasil Yellow Bourbon coffee and Coffee Trade Primero #1 Blend. The Primero #1 Blend is described as a medium-roast Arabica blend, with origins listed as Brazil, Vietnam, Honduras, and Central America. Fleur de Café is mentioned as the supplier for this blend.

The Brasil Yellow Bourbon coffee is described as 100% Arabica Yellow Bourbon, originating from Fazenda Rainha in São Sebastião da Grama, Brazil. The product information specifies an altitude of 1,100 to 1,500 meters and a pulped natural process. This product is also offered as a medium roast.

The product pages offer various formats and grind settings. Customers can choose between whole beans or ground coffee. The listed grind settings are suitable for Prismo, cupping, Aeropress, espresso, Moka Pot, filter, and cold brew. This information provides insight into the practical positioning of their offering.

Origin and Supply Chain Information

The documented origins in the current coffee selection include Brazil, Vietnam, Honduras, and Central America. The Brasil Yellow Bourbon provides the most detailed traceability, specifying the farm, location, altitude, variety, and processing method. For the Primero #1 Blend, the information is primarily limited to the country-level composition and the supplier.

No public documentation was found regarding direct trade contracts, paid purchase prices, import documents, or producer agreements. Furthermore, there are no publicly documented certifications such as Organic, Fairtrade, Rainforest Alliance, or B Corp. Information regarding waste policies, packaging reduction, or emission policies is likewise not publicly documented on the pages reviewed.

Hospitality, sales channels, and visibility

Coffee Trade identifies both private customers and the hospitality sector as its target audience. Public information indicates that Coffee Trade coffee was served as takeaway at Bistro de Sluwe Vos in Hulst. This mention points to a serving location, rather than a proprietary café owned by Coffee Trade.

The website lists a registered address in Den Haag, but no own café, tasting room, or permanent cupping space. A separate menu, opening hours page, or booking page for tastings is not publicly documented. Consequently, the public presentation remains primarily focused on online sales and delivery.

Team, press and activities

Vanessa Hall and Laura van Dongen are publicly named as the founders. LinkedIn also lists Laura van Dongen under the employees of CoffeeTrade_whynot. Roles such as head roaster, green buyer, production manager, or café manager are not publicly documented.

No Coffee Trade roastery prices were found in the reviewed sources. The product page for Brasil Yellow Bourbon mentions that Fazenda Rainha has won the Cup of Excellence multiple times. This is a claim regarding the farm, not Coffee Trade itself. Profile articles in specialized coffee media or local press are not publicly documented in the provided material.

Coffee Trade maintains public profiles on Instagram, TikTok, Facebook, and LinkedIn. Search results from 2026 show posts centered around Scheveningen, Hulst, takeaway coffee, and local visibility. Publicly documented workshops, cuppings, barista courses, or recurring coffee gatherings led by Coffee Trade were not found in the available material.

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