Coffeelab Amsterdam Roastery

More About Coffeelab Amsterdam Roastery

Overview: CoffeeLab Roasters without "Amsterdam Roastery"

The name "Coffeelab Amsterdam Roastery" appears online, but there is no separate legal entity by that title. Public sources refer to "CoffeeLab" or "Coffeelab", with a micro-roastery in Eindhoven and registration in ’s-Hertogenbosch. The official roastery is named "CoffeeLab Roasters B.V." and is registered at Europalaan 28-D, 5232 BC, ’s-Hertogenbosch. This article organizes the available facts for professionals seeking quick clarity.

Origins and Ownership

The brand launched on November 8, 2014, as “CoffeeLab UC” at Stationsplein in Eindhoven. It was founded by Jeroen Veldkamp, Rob Bongers, and Jan-Willem van der Aa. In the following years, the brand expanded into a small regional chain across Noord-Brabant and Gelderland. Since May 2022, CoffeeLab has been part of the Hanex Hospitality Group, led by owner-director Rob van Herpen. Their brand positioning focuses on accessible cafés, local community ties, and their own signature house blend.

2014, founded in Eindhoven by Veldkamp, Bongers, and Van der Aa
Late 2010s, regional growth in Noord-Brabant and Gelderland
May 2022, majority stake acquired by Hanex Hospitality Group

Jeroen Veldkamp is publicly recognized as a co-founder and the face of the brand, well-known as the first Dutch barista champion. The names of a head roaster or QC lead have not been made public.

Roastery and Technical Specs

In 2022, a micro-roastery was announced in the center of Eindhoven, linked to the Café Restaurant Eindhoven concept. However, the formal registration of the roastery is located in ’s-Hertogenbosch. Official mentions of an Amsterdam roasting location are absent from public registers. Details regarding the type of roaster, software used, and batch capacity have not been published.

Roast Profile, Blends, and Single Origins

Menus and brand copy emphasize that “COFFEELAB Roasters” roasts in-house. The house profile is described as a medium roast with a longer development time, aiming for a balanced flavor, full body, and a smooth finish. The house blend “No School” plays a leading role and is featured extensively in espresso and milk-based recipes.

“No School”, 70% Brazil, complemented by components from Ethiopia and Guatemala
Flavor profile: chocolate, caramel, and nuts, with notes of apricot and blackcurrant
Single-origin example: Peru Cajamarca, natural process, positioned for filter coffee

Published protocols for quality control, green coffee specifications, or moisture and density targets are not available in the public domain.

Sourcing model and sustainability

Public origin references focus on Brazil as the base, with Ethiopia and Guatemala used for the blend, and Peru Cajamarca as a single origin. Information regarding farm partners, exporters, FOB prices, or multi-year contracts was not found. The frequently mentioned “70/30” rule mentioned during the acquisition refers to the local sourcing of non-coffee ingredients in the cafés (minimum thirty percent), not the blend ratio.

Brand communication highlights responsible choices and a social, community-driven approach. Concrete CO₂ measurements, energy initiatives at the roastery level, or certifications such as B Corp or Climate Neutral have not been made public.

Retail, Cafés, and Sales Channels

Historically, there was a flagship location at Eindhoven Centraal, alongside branches in ’s-Hertogenbosch, Nijmegen, and Breda. Between 2020 and 2025, the physical footprint fluctuated. 2024 saw several closures, including Eindhoven Centraal and Nijmegen following insolvency filings, while Strijp-S was reported as permanently closed in December 2024. Active locations and opening hours change periodically, so it is wise to check ahead.

Direct-to-consumer sales via their own online shop
Third-party e-commerce; for example, “No School” in 1000 gram bags on marketplaces
Wholesale details, minimums, equipment, and training; not publicly available

Media and Notable Events

The acquisition by Hanex Hospitality Group was picked up by national hospitality media in May 2022. In January 2021, the location at the station in Eindhoven was damaged during riots, which led to a local fundraising campaign, illustrating the strong bond with the community. In 2024, regional media reported on insolvency proceedings and subsequent closures.

What this means for professionals in the Netherlands

For owners, baristas, and roasters, the core takeaway is that CoffeeLab positions itself with a recognizable, medium-roasted house blend and community-driven hospitality. Transparency regarding technical parameters and sourcing contracts is limited, meaning tasting notes and consistency in the cup are currently the primary anchor points. Recent restructuring within the retail footprint emphasizes that availability per location may vary and that online channels offer a more stable route for purchasing products.

Recipe development, focusing on medium roast, full body, and a smooth finish
Espresso and milk drinks; “No School” serves as a stable base with 70% Brazilië
Filter menu; use the Peru Cajamarca natural for a distinct single-origin profile
Sourcing; expect limited formal transparency, focusing instead on tasting results and batch consistency
Visit planning; check current opening hours per location due to the fluctuating situation

In summary, CoffeeLab Roasters operates as a brand with clear flavor profiles and a local hospitality identity. The formal roastery is registered in ’s-Hertogenbosch, while the announced micro-roastery in Eindhoven forms the heart of the brand promise. For the market, the recognizable “No School” signature is what matters most, especially since the hard business details remain largely behind the scenes. In practice, this makes precise tasting and clear recipe communication extra important.

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