Eddy’s Coffee

More About Eddy's Coffee

In 2019, Edwin Hollander founded the coffee brand Eddy’s Coffee in Leeuwarden. The name serves as a tribute to his grandfather Eduard and his father Eddy. Hollander started the company after discovering that supermarket coffee is often months old. This insight formed the direct foundation for an online coffee roastery that roasts exclusively to order.

The brand explicitly positions itself as the first and best back-up for the local specialty coffee shop. The primary target audience consists of Dutch remote workers and passionate coffee enthusiasts. Within the price range of twenty to thirty euros, the micro-roastery combines high artisanal quality with the familiar convenience of e-commerce.

Freshness and Specialty Quality

Absolute freshness is the most important and visible pillar of the entire business philosophy. Under the banner of ‘Kneiterverse Koffiebonen’, the company always ships orders immediately after the roasting process. Every coffee in the assortment achieves an independent cupping score of at least eighty points. Globally, this figure serves as the strict baseline for specialty coffee.

To support this quality claim, the webshop shares extensive technical product information with the customer. Consumers get immediate insight into specific details such as the coffee variety, the exact processing method, and the growing altitude. However, specific data regarding the roasting equipment used and the identity of the head roaster remain outside of public communication.

From Signature Blends to Traceable Origins

In the spring of 2026, the online collection featured twelve carefully selected coffees. The popular house blend, named Premium Specialty Coffee, consists entirely of high-grade Arabica beans. This specific blend from Guatemala, Brazil, Ethiopia, and Colombia scores 84 points. The medium roast is characterized by tasting notes of milk chocolate, nuts, and cream.

For the more discerning enthusiast, the assortment offers the complex Ethiopië Sidamo Origin. This washed Heirloom variety grows at high altitudes and achieves an impressive score of 86.5 points. The rich flavor profile surprises the drinker with mocha, chocolate, sweet fruit, and floral notes. The range also includes fully traceable options, including the washed Colombia Supremo Arabica from producer Abel Cardona in the Huila region.

The current offering primarily includes beans from well-known producing countries such as Brazil, Colombia, Ethiopia, and Peru. Through convenient filters on the website, customers can easily find direct trade options and organic coffees. Although the brand values traceability, a comprehensive public transparency report with a detailed list of importing partners is currently missing.

Serious Attention for Decaffeinated Coffee

The roastery takes the decaf market remarkably seriously. The offering includes two specific decaf variants, each with a full-fledged and unique processing story. The organic Peru Swiss Water Decaf is completely free of chemical additives and guaranteed 99.9 percent caffeine-free. This coffee retains recognizable tasting notes of chocolate, hazelnut, and subtle florals.

As a second option, the collection offers a high-quality Colombia Sugarcane Decaf. This variant positions itself as a specialty decaf with a remarkably smooth and full body. The drinker will experience warm notes of chocolate, caramel, and sweet fruit. It is clear that the brand does not treat this category as a mere obligatory byproduct, but as a substantial subcategory.

Sustainability and Business Solutions

The coffee brand communicates its active ecological and social responsibility across multiple channels. At the end of 2025, the roastery published a report on the successful compensation of 25 tons of CO– where CO– is offset via Dutch projects. Private coffee subscriptions have since been completely phased out to increase efficiency. Instead, the website encourages consumers to purchase two-kilo bags and specialized CoffeeVac storage canisters.

For the business market, however, the brand maintains a fixed subscription model. The business proposition targets a wide range of offices, workshops, warehouses, and factories. The company provides refurbished Aequator coffee machines combined with monthly fresh beans and professional structural maintenance. This strategy significantly extends the lifespan of valuable equipment and reduces business waste.

Customer Loyalty through Points and Rituals

To strengthen its tight-knit community, the roastery launched the Coffee Points program at the end of 2025. Customers easily earn points through regular purchases, creating a new account, or publishing a review. Extra points are available for sharing personal coffee rituals via inspiring photos’s.

The loyalty program differs from traditional discount systems by focusing on tangible lifestyle products. Upon reaching certain spending levels, customers receive starting bonuses of up to a thousand points. Redeemed points yield unique gifts, ranging from handy travel mugs and ceramic coasters to comfortable slippers and yoga mats.

Growing Reputation and Local Visibility

This combined market approach is yielding measurable and positive results for the brand. In the spring of 2026, the webshop boasted an excellent score of 9.7 out of 10 on WebwinkelKeur. This public rating is now based on more than four hundred verified customer experiences, showing substantial growth since the first years after its founding.

Alongside broad online appreciation, the brand is also building strong brand awareness locally in Friesland. This is evident, among other things, from the local sponsorship of football club LVV Friesland as a proud corporate friend. Major mentions in international coffee media or victories in official competitions are currently absent from public sources.

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