Five Ways Coffee Roasters

Five Ways Coffee Roasters blends Australian roots with Amsterdam energy. Loring S35, roast-to-order, and transparent sourcing form the foundation, with cafés in West and Oost, SCA courses, and both blends and single origins.

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More About Five Ways Coffee Roasters

Brand and Origin
Since 2017, Five Ways Coffee Roasters has been building a transparent “cherry to cup” model and creating “unmatched coffee experiences”. The brand blends Australian roots with Amsterdam energy, a fusion reflected in its name, which is derived from “Five Ways”, a well-known intersection in Sydney.
In 2021, they opened their first cafés, led by founder and Head Roaster Benjamin Kozica-O’Callaghan and co-founder Paul Jenner. The two locations, situated in West and East Amsterdam, serve as the public face of the roastery.
The official addresses are Kinkerstraat 186 (West) and Boerhaaveplein 3 (East). Their registration with the Chamber of Commerce (KVK 75775395) underscores their local roots.
Leadership and Identity
Benjamin Kozica-O’Callaghan oversees roasting, quality, sourcing, and supply. Paul Jenner was instrumental in the 2021 launch of both cafés. Since May 2022, racing driver Renger van der Zande has been associated with the West location, increasing the brand’s visibility within the neighborhood.
Their public profile is listed as “Roastery, Coffee bar, Brunch (East)”, emphasizing an open, accessible, community-driven approach.
Roastery and Technology
The roastery in West utilizes a Loring S35 Kestrel. This machine has a batch capacity ranging from 7 to 35 kilograms and employs a single burner that also incinerates the smoke.
Loring technology is associated with fuel savings of up to 80 percent and lower greenhouse gas emissions compared to conventional systems, aligning with an efficient, future-proof production process.
They operate on a “weekly roast-to-order” basis, tailored to demand. Roasted orders are shipped every Thursday and Friday.
Roasting Vision and Quality Assurance
Their philosophy centers on transparency, partnering with trusted importers, and engaging in direct trade whenever possible. The goal is to let the terroir and processing speak for themselves, while experimental lots continue to challenge the team.
When developing blends, each component is given its own specific profile to preserve characteristic traits, such as body or acidity. This ensures the flavor target remains clear and reproducible.
An internal training academy offering SCA-accredited courses in Barista Skills, Sensory Skills, and Roasting further strengthens the company’s culture of quality.
Blends and single origins
The core range combines familiar profiles with distinct origin expression. The “Five Points Blend”, a Brazil-Colombia espresso blend, was developed over nearly five years and is served at the East location.
Regarding single-origins, several origins stand out, featuring clear specifications and origin stories.

“Moves Like Jagger”, Brazil, Fazenda Rancho Grande, Mundo Novo variety grown around 950 meters, sourced via Falcon Coffees.
Ethiopia “Dambi Uddo” Natural from Guji, processed at Dambi Uddo Washing Station with the 44-farmer Daanisa group, Organic, JARC 74112 at 2,000–2,200 meters.
Colombia “Club Tropicana”, 96-hour co-fermentation with pineapple and panela, Finca Las Palmas in Palestina, Huila, 2025 harvest.

The assortment regularly includes washed Colombian microlots, Brazilian naturals, and seasonal experimental lots.
Sourcing and Partnerships
The sourcing model combines partnerships with trusted green bean importers and direct trade with producers. In Brazil, procurement is handled via Falcon Coffees, including a multi-year relationship with Rancho Grande (José and Flávio).
In Colombia, San Sebastián lots are sourced from OCCICAFE small-scale growers in La Plata, Huila, with criteria of 85+ scores and 10–11 percent moisture. In Ethiopia, Guji lots come from Dambi Uddo with the Daanisa group. For experimental Colombian lots, there is a collaboration with Efrén Echeverri at Finca Las Palmas.
Hospitality and locations
The two Amsterdam cafés serve as the stage for the brand experience. East positions itself for brunch service. Media coverage highlights Slayer espresso machines as part of the bar setup.
Five Ways is featured in guides and reviews, including European Coffee Trip and The Coffeevine. Local blogs document the growth in 2022–2023 and the distinction between East and West.
Wholesale, training and equipment
For business clients, the brand offers wholesale programs and customized solutions for cafés and offices. Consultants provide support for vision, cost calculation, SCA compliance, systems, and growth strategy.
Technical support covers espresso machines and grinders. Five Ways is an official distributor of Acaia weighing technology and sells brewgear such as Chemex, Moccamaster, and Bentwood.
Sustainability and logistics
The Loring S35 forms the technical foundation for energy savings of up to 80 percent. The roast-to-order rhythm and weekly shipping reduce waste and preserve freshness.
The organization states they are focusing on innovative packaging and sustainable logistics to reduce their CO₂ footprint. The East location is listed on Too Good To Go, indicating their commitment to reducing food waste. They communicate a 100 percent arabica offering, with a strong emphasis on transparency.
Market position and impact on the sector
Five Ways positions itself as a roastery that blends “Aussie hospitality“ with Amsterdam cool, operating two cafés since 2021 with a distinct commitment to quality. Public testimonials and social channels further strengthen their community identity.
For Dutch stakeholders, this model demonstrates how precision in sourcing, batch control using Loring technology, and education create value. The brand promise “We roast coffee for the people“ is given tangible form through blend development, training, and an accessible hospitality offering.

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