Hoofdkwartier Koffiebranderij
Hoofdkwartier in Amstelveen roasts fresh coffee on a small scale, supplies espresso machines, and offers transparent sourcing, private label services, and technical support for both consumers and business clients.
Hoofdkwartier Koffiebranderij Beans
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The lowest prices per cup of espresso (19 g) are displayed
Angry Betty
€ 0,46Black Betty – Hoofdkwartier Koffiebranderij, medium-donkere roast
€ 0,47Brazilië São Rafael yellow bourbon – Hoofdkwartier Koffiebranderij, medium roast
Ethiopië Guiji – Hoofdkwartier Koffiebranderij, lichte roast
Vintage Melange – Hoofdkwartier Koffiebranderij, medium-donkere roast
€ 1,08
More About Hoofdkwartier Koffiebranderij
The Evolution from Machines to Micro-roastery
Hoofdkwartier Koffiebranderij was founded in 2015 in Amstelveen by Arnoud Kruiver and Roland Buurman. The venture originally started in collaboration with Vintage Espresso Machines. The goal was to expand a business that was primarily focused on restoring espresso machines from the sixties. A significant shift occurred in 2018 with the launch of the webshop. From that point on, Arnoud took full responsibility for the coffee beans, while Roland continued to focus on machine engineering. Today, the company is registered under KvK 72503637 and is located at Noorddammerweg 83 in Amstelveen. To ensure the highest quality of service, they work exclusively by appointment.
Flavor Profile and Roasting Philosophy
The micro-roastery follows a straightforward philosophy: small-batch roasting without maintaining large buffer stocks. By roasting weekly, Hoofdkwartier guarantees that orders are almost always shipped within a week of the roasting process. The company advises customers to let the beans rest for at least four to five days, as the optimal flavor development typically occurs after five to ten days. According to the roastery, the roasted coffee is at its peak quality during the first two months.
The flavor profile is characterized by accessible, classic notes. The roastery avoids aggressive acidity, focusing instead on familiar flavors such as cocoa, roasted nuts, caramel, and light spices. The house preference leans toward medium to dark roasts, without them tasting burnt. On the product pages’s, a ‘Roast Indicator’ is used, giving customers insight into the roast level, ranging from very light to dark roast.
A Versatile Assortment of Roasted Coffee
During a recent inventory, the online offering consisted of twelve roasted products. This assortment evolves over time. Some notable blends and single origins in the current line-up include:
Vintage Espresso Melange: The house’s longest-running classic. This blend combines Brazilian Yellow Bourbon for smoothness and body, beans from Colombia and Nicaragua for complexity, and ten percent washed Guatemalan robusta for extra punch in milk-based drinks.
Black Betty and Angry Betty: Black Betty is a dark-roasted, one hundred percent arabica blend from Nicaragua and Peru. Angry Betty uses the same base of eighty percent arabica, supplemented with twenty percent dark-roasted Indian robusta.
Classic Colombia La Guamara: A fully washed arabica of the Castillo Naranjal and Excelso varieties. This coffee comes from Finca la Guamara in the Caldas region and grows at an altitude of 1450 to 1500 meters.
Transparent Sourcing and Sustainability
Hoofdkwartier actively builds long-term relationships with coffee producers, with a strong preference for Central and South America. Sourcing relies on current harvests, small lots, and transparent chains that are traceable back to the individual farmer or plantation. A prominent example is the partnership with producer Luiz Augusto Pereira Monguilod from the Brazilian Fazenda São Rafael, with whom the company has worked since 2019. Other publicly mentioned partners include Ethio Gabana in Ethiopia, which manages three washing stations, Aspinwall for Monsooned Malabar, and Atlantica Coffee for the Brazilian decaf.
Sustainability forms a fundamental pillar for the roastery. The company strives to minimize the use of plastic and non-recyclable packaging materials. To reduce the ecological impact of transport, larger orders are encouraged with price advantages starting from the second kilo. Although Hoofdkwartier prefers organically grown coffee, the official certification mark is often missing from the packaging. The company recognizes that certification is often financially and administratively unattainable for small farmers. Within their vision of ‘direct trade’, they further emphasize that fewer intermediaries ensure that a larger portion of the premium goes directly to the producer.
Flexible Solutions for B2B and Consumers
In addition to selling unroasted green coffee beans from ten different countries without a minimum order quantity, the roastery offers tailored solutions. Roasted coffee for private consumers is sold in 500-gram and one-kilo bags. 250-gram packages are intentionally not offered as a standard, as this amount is often insufficient for users of semi-automatic espresso machines to optimally dial in their grinder.
For hospitality and corporate clients, Hoofdkwartier provides special bulk packaging, such as four or ten kilograms, which are typically roasted to order. Additionally, there is an accessible ‘private label’ program. This concept starts with an annual volume of just one hundred kilograms of coffee. Customers can choose their own blends or select from the existing assortment, packed in bags ranging from 250 grams to two kilograms, complete with fully printed, personalized labels.
The Full Picture: Technology and Service
The founders’ technical roots are still evident in their service offering. The company supplies a wide range of espresso machines, water filters, coffee grinders, and tools. Home enthusiasts can visit the roastery for Lelit machines, including the Mara X and Bianca models. These come with a two-year full manufacturer’s warranty. The company recommends periodic maintenance every eighteen months to two years.
For corporate office environments, Hoofdkwartier supplies Dr. Coffee super-automatic machines. This range is strictly segmented by daily capacity: the Office 9 for thirty cups, the Office 10 for fifty cups, the Office 11 for one hundred cups, and the powerful Office 100H Coffeebar Plus for two hundred cups per day. With a catalog that also includes seven water filters, thirty-one spare parts, and twenty-five upgrades, the roastery seamlessly connects the delivery of fresh beans with robust technical support.
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