Just Fcking Good Coffee
Just Fcking Good Coffee is a young Haarlem-based online shop offering three single-origin coffees. The article describes the founding, roasting style, origin, delivery, and the lack of public information.
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<h3>Company profile and founding</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Just Fcking Good Coffee VOF was established on November 1, 2024. The company is registered with the Chamber of Commerce under number 95354425. Public business records list the company’s location as Haarlem, North Holland. The names of the founders, owners, or managing partners are not publicly recorded in the official and professional sources consulted.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The website describes its goal as providing greater insight into the chain from farmer to roaster and consumer. A more detailed story about the company’s launch, the founders’ background, or initial financing has not been publicly documented.</p></div>
<h3>Roasting Method and Business Model</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>According to the company’s own statement, it operates on a model where orders are roasted after purchase. Specifically, an order placed on one day is roasted the next day and then shipped. The terms and conditions state that the company delivers freshly roasted coffee beans directly to the customer.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Little public information is available regarding the technical aspects of the roasting process. The brand and model of the roaster, batch capacity, software used, and fixed guidelines for roast levels are not documented. As a result, it is not possible to determine based on the available data how the different roast profiles are technically developed.</p></div>
<h3>Coffee Selection</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>On July 18, 2026, the webshop listed three coffees: Montverde, Nica Oro, and Fazenda Araujo. According to public product information, the range consists of single-origin Arabica. The FAQ states that the company does not create blends.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Several origin details are known for Montverde. This crop of coffee comes from Rodriguez de Mendoza, in the Peruvian region of Amazonas. Small producers grow the coffee at altitudes between 1,400 and 1,800 meters. For Nica Oro and Fazenda Araujo, no verifiable data on origin, farm, processing, or altitude was available on the accessible official pages.</p></div>
<h3>Sourcing and Supply Chain</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The website describes the coffee’s journey as a chain from farm, through the roaster, to the consumer. The Instagram profile mentions collaboration with small farmers. For Montverde, there is a more concrete link to Café Monteverde and model farm Finca Timbuyacu in Peru.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Alfonso Tejada and Karen Araoz founded this producer organization and model farm. Green coffee supplier Sucafina describes Café Monteverde as an organization with approximately 250 farmers around Rodriguez de Mendoza. Finca Timbuyacu serves as a training site for cultivation and processing there. Tejada and Araoz are not described as employees of the Dutch company.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>No confirmed farms, estates, or cooperatives have been publicly named for Nica Oro and Fazenda Araujo. As a result, the level of origin information varies within the assortment.</p></div>
<h3>Sustainability and Certification</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>No independent environmental or social certifications have been publicly documented for the Dutch roaster. This applies, among others, to organic, Fairtrade, and B Corp. Additionally, no public policy documents were found regarding packaging, reuse of coffee filters, waste, energy consumption, emissions, or compensation.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The training sessions at Finca Timbuyacu are part of the producer side of the chain. They do not constitute a documented certification or environmental policy of Just Fcking Good Coffee itself.</p></div>
<h3>Sales, Delivery, and Public Presence</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Sales are conducted directly through the company's own webshop. According to business information, delivery is available throughout Europe. The FAQ lists a standard delivery time of two business days and welcomes inquiries from business customers. However, there is no public list of wholesale clients, supermarkets, coffee shops, hospitality businesses, or distributors.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>There is no publicly documented café, tasting room, or retail store at the roastery. Business directories classify the company as an online or distance seller, not as a hospitality venue. Furthermore, no opening hours, drink menu, tasting appointments, or visitor programs have been published.</p></div>
<h3>Team, Recognition, and Activities</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>In addition to the unnamed founders, roles such as head roaster, buyer, production manager, or account manager are not publicly listed. Moreover, no verified trade prices, competition results, or editorial publications have been recorded. Public cuppings, workshops, sponsorships, and local collaborations are also undocumented.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>As a result, the available picture is that of a young Haarlem-based online shop offering three single-origin coffees with direct delivery. Most public details focus on Montverde. Information regarding the roasting technique, the team, sustainability, and the origin of the other coffees remains limited.</p></div>
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