Laurens Coffee

More About Laurens Coffee

Laurens Coffee at a glance

Laurens Coffee is a young, small-scale roastery from Vries, Drenthe. The brand links coffee to music and communicates in clear, accessible language. The flavor philosophy centers on smooth, full-bodied cups without pronounced bitterness. The assortment includes blends, single origins, and a CO2-decaffeinated option.

From audio shop to roastery

The business was founded in 2021 by Edwin Laurens, after obtaining a barista diploma and visiting various roasteries. This step builds upon his retail background at Audio Artistiek since 2005. The company, Laurens Coffee B.V., was registered on April 21, 2021. The shop in Vries officially opened on August 3, 2021, positioning itself at the intersection of “coffee and music”.

In October 2024, the business expanded into the hospitality sector with the opening of a coffee bar and lunchroom at S.O.J. Palmelaan 297 in Groningen. According to the homepage, this location is open Monday through Sunday.

Ownership and Team

The owner is Edwin Laurens. The original concept was developed alongside audio specialist Erik Bodewes, making the connection to the hi-fi world a natural fit. Public business profiles list Heleen Last as the barista. The legal entity is Laurens Coffee B.V., registered under KvK 82602018 and VAT number NL862534835B01.

Roasting and Flavor Philosophy

Roasting takes place locally in Vries. The brand language emphasizes “fairtrade“ and “sustainable“, with several product pages highlighting fair trade practices and local roasting. Customers describe the flavor profile as smooth, full-bodied, and non-bitter. Product names refer to music genres, further reinforcing the audio heritage.

Assortment: Blends, Singles, and Decaf

“Samba“, single origin from Matas de Minas, Brazilië; smooth and creamy with low acidity, featuring notes of milk chocolate, almond, and brown sugar.
“Dixieland“, single origin “La Morelia“, Colombia, with notes of chocolate, hazelnut, and brown sugar.
“Reggae“, single origin from Rodriguez de Mendoza, Peru, characterized by caramel sweetness and hazelnut.
“Blues“, a blend featuring components from Costa Rica, Guatemala, Brazilië, Colombia, and Kenia; spicy with nutty and chocolatey notes.
“Britpop“, decaf Arabica processed via the natural CO2 method, positioned as a full-bodied espresso flavor without the caffeine.
“Folk“, a blend of Arabica from Central and South America with a small Robusta component, designed as an everyday coffee.

Origin and Supply Chain

Origins are specified at the product level: Matas de Minas for Brazilië, “La Morelia“ for Colombia, and Rodriguez de Mendoza for Peru. The “Blues“ blend combines Latin American origins with Kenia. While the supply chain is presented as fair and sustainable in their communications, there is no formal sustainability or transparency report available. Publication of farm-gate or FOB prices is absent.

Production, Packaging, and Shipping

The roastery is described as a small-scale operation. Packaging is available in 250 g, 500 g, and 1 kg, depending on the product. Roasting takes place locally in Vries, with shipping available throughout the Netherlands. Specifications regarding roasting machines, batch capacity, or software used are not publicly disclosed.

Retail and hospitality

The flagship store is located in Vries at Oude Asserstraat 26, with published opening hours. The coffee bar and lunchroom in Groningen at S.O.J. Palmelaan 297 serves as the hospitality expansion. A “points of sale” page features a locator with ten results, indicating partners outside their own stores. The Instagram account emphasizes updates regarding the Groningen location.

Sales Channels and Services

Direct webshop offering coffee, subscriptions, cups, and selected machines.
Subscription with monthly delivery, a 10 percent discount, and easy pause options.
Advice and sales of equipment for home and office, including the Nivona series 5–9 and Moccamaster.
Local partners and resellers via the store locator, plus a presence on external marketplaces.

Education and community

The blog provides consumer education, such as cleaning guides for coffee machines and overviews of drink types. Articles by the founder cover topics including the use of subscriptions and the basics of Arabica versus Robusta. The music-based curation on product pages connects brewing moments with listening experiences. Public cuppings, training, or SCA certifications are not mentioned, nor are there any formal community initiatives.

Media and visibility

Local coverage appeared upon launch on 3 August 2021. Additionally, there is a supplier profile featuring the founder’s backstory. No national or international awards have been mentioned. No mentions were found in Sprudge or Perfect Daily Grind up to 30 October 2025. The Instagram account for the Groningen location provides recent updates.

Conclusion: positioning for the Dutch market

Laurens Coffee positions itself with a distinctive musical identity and accessible flavor profiles. The combination of local branding, concrete origin details, and a wide range of offerings, including CO2-decaf, appeals to both daily drinkers and quality seekers. Distribution occurs through their own retail, a growing hospitality arm, and a webshop with subscriptions. The sustainability message is present, while in-depth transparency and technical specifications are not yet publicly available.

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