Little Roastery

More About Little Roastery

Little Roastery at a glance

Little Roastery positions itself as a local, sustainable roastery with ambitions for growth. Operating out of Amersfoort, the business focuses on espresso and filter coffee, with a strong emphasis on quality, origin, and community. The current location opened on October 8, 2022. The owner, Gijs Jansen, has been associated with the brand since 2020. Furthermore, a vacancy for a Head Roaster will appear in 2025, underscoring further professionalization.

Origins and Growth

The origin lies in a visit to a small plantation near Salento in Colombia. Back home, this led to experimenting with green beans in a pan, followed by the first roaster, “Gloria”. The transition from hobby to business began in an old barn at Boerderij De Riet in Leusden. When that space became too small, the roastery moved to Amersfoort. Local media reported as early as September 2022 on the opening of the roastery-café function, after which the premises officially opened on October 8, 2022. In the early years, Maud Struyk frequently appeared in communications and roastery work.

Roast philosophy and quality assurance

The roastery employs a “slow roasted” approach, meaning lower temperatures and small batches. This method is intended to emphasize the character of the origin. Profiles are developed incrementally, with cycles of roasting, cupping, and adjusting until the sweet spot is reached. Quality control and cuppings are fixed parts of the production day. Recipe development and internal training are part of the process, as also evidenced by the responsibilities in the 2025 role for Head Roaster.

Location, Opening Hours, and Equipment

The roastery and retail counter are located at Havenweg 14, 3812 PR Amersfoort. Opening hours are Monday through Friday from 09:00 to 17:00. Guests are welcome to pick up beans and receive expert advice during these hours.

The production floor is fully equipped for consistent batch roasting and sample development.

IMF RM-30 and Giesen W6A for production
IKAWA for sample roasts

Assortment, blends, and single origins

The assortment combines permanent favorites with seasonal lots. “Nº1 Brazil“ stands as the first coffee and a lasting bestseller. “KEISTAD KOFFIE“ is an exclusive blend with chocolate and nutty notes, developed in honor of Amersfoort as the “European City of the Year”. The single-origin selection rotates with origin-specific roast profiles.

Nº29 Ethiopia Yirgacheffe, washed, 1,800–2,000 meters
Colombia Excelso in light and dark expressions
Nº72 Decaf Colombia Excelso
Brazil Cerrado Fine Cup, versatile for espresso and milk-based drinks

Origin and Partnerships

Transparency regarding altitude and processing helps set flavor expectations. Nicaragua “Nº12 Santiago” is sourced via the PRODECOOP cooperative in Estelí, washed process, grown at 1,200–1,700 meters. Peru “Nº10 Junín” is washed and grown at 1,200–1,600 meters. The Yirgacheffe lot from Ethiopia comes from small-scale gardens, washed, at 1,800–2,000 meters. The organization expresses its ambition to source more directly and build long-term relationships with farmers and importers.

Sustainability and Community

Sustainable choices are evident in logistics, waste reduction, and local community involvement. The roastery participates in Too Good To Go to sell surplus stock meaningfully. Bicycle delivery within Amersfoort and up to 10 kilometers beyond reduces emissions whenever possible. The “Buitenboontjes” product utilizes test batches or non-standard but high-quality beans. In 2021, the roastery donated freshly roasted coffee to the Voedselbank Amersfoort. The company states that farmers are paid fairly within the office program.

Too Good To Go for waste reduction
Bicycle delivery up to 10 km
“Buitenboontjes” as an anti-waste initiative
Donations to Voedselbank Amersfoort in 2021

Channels, Formats, and Service

The Shopify store offers 250g, 500g, and 1kg bags, with free shipping on orders over “€50”. A flexible subscription service provides periodic deliveries with a 10 percent discount and options to pause or skip. For the hospitality sector, support ranges from bar setup and machine selection to training and custom blends. “Coffee at the office” delivers freshly roasted beans six days a week. The location also serves as a café space offering espresso and filter coffee. Reviews from 2025 on core products indicate sustained direct sales.

Education and Experience

The roastery organizes a two-hour latte art workshop for up to six participants, suitable for everyone from beginners to advanced baristas. Internal knowledge sharing is managed through training responsibilities and recipe contributions. Community tasting took shape via a Tasting Panel discussion in 2023. An in-store coffee test helps guests discover their flavor preferences. The early days with a mobile espresso bike highlighted the importance of tasting and feedback.

Relevance to the Dutch Coffee Sector

Little Roastery combines local roots with professional processes. Their slow-roast approach, consistent QC and cuppings, and a growing team ensure predictable quality. The assortment features recognizable anchor coffees alongside seasonal variations, with clear information on processing and altitude. Sustainable choices limit waste and logistical impact. For cafés and offices, this means reliable deliveries, training, and customization, supported by direct retail sales and an active community.

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