Løra Coffee
Løra Coffee is an Amsterdam-based coffee roaster with two products and both retail and B2B sales. Much of the information regarding origin, production, certification, sustainability, and the team is not publicly available.
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<h3>Løra Coffee: A limited documented profile of an Amsterdam coffee roaster</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Løra Coffee presents itself as an Amsterdam-based coffee company that roasts its coffee in small batches. The company’s story is titled “From Brazil to Amsterdam.” However, little public information is available about its founding. The names of the founders, the year of establishment, the legal entity, and the first registered address are not documented. The reason behind the company’s launch also remains unclear.</p></div>
<h3>Roasting and product information</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>According to the company, the coffee beans are roasted in small batches in Amsterdam. The ground coffee is described as a medium roast. Løra Coffee states that unnamed coffee experts select and roast the beans. No head roaster or other responsible team member is mentioned.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Technical details about the roasting process are missing. For instance, the brand and model of the roaster, the batch capacity, and the software used have not been disclosed. Information on roast profiles, development times, and annual production capacity is also unavailable. As a result, the roasting method can only be assessed in broad terms.</p></div>
<h3>A range of two products</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>As of July 28, 2026, the online range consisted of two products: Lora Coffee Beans and Lora Coffee Ground. Both variants were available in 250-gram and one-kilogram packages. The ground coffee is described as suitable for filter machines, cafetières, and manual pour-over methods.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The website refers to blends in general terms but does not name any specific blends or compositions. Information on coffee varieties, harvest years, lot numbers, and processing methods is also missing. No coffees with a named origin location or caffeine-free products are mentioned.</p></div>
<h3>Origin and Supply Chain Information</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>In Løra Coffee’s communications, Brazil and Ethiopia are named as countries associated with the coffee. The company states that it works with suppliers certified by the Rainforest Alliance. It remains unclear whether this certification applies to all coffee products sold.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Product-specific certificates, license numbers, and details of certificate holders are not published. Furthermore, the names of plantations, cooperatives, washing stations, exporters, and importers are missing. Purchase volumes, contract types, and payments to producers are also not made public. No annual origin or transparency report has been found.</p></div>
<h3>Sustainability claims without public substantiation</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Løra Coffee claims to plant one coffee tree for every kilogram of coffee sold. The company links this claim to biodiversity, ecological balance, and resilience within the coffee sector. However, it is not stated which organization carries out the planting or in which countries this takes place.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Additionally, there are no figures on the number of trees planted, the survival rate, or the control method used. Data on packaging materials, energy consumption, emissions, water usage, and waste reduction are also not published. As a result, the sustainability information consists mainly of general corporate claims without detailed public reporting.</p></div>
<h3>Sales and business delivery</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Products are sold directly through a webshop on the Shopify platform. In addition, Løra Coffee offers commercial delivery to cafés, offices, restaurants, and retail stores. According to company information, this service may also include staff training and solutions for coffee equipment.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>For orders placed on weekdays before 1:00 PM, next-day delivery is mentioned. The full geographic coverage of this delivery service is not specified. Names of business clients, distributors, supermarkets, or independent sales points have also not been made public.</p></div>
<h3>No public café or visible team</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>There is no documented public café, tasting room, shop at the roastery, or training space for Løra Coffee. A visit address, opening hours, drink menu, and public tasting schedule are all missing. As a result, it cannot be determined whether the company operates a location for consumers.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Little is also known about the team. Founders, owners, executives, buyers, and quality staff are not named. The website only refers to coffee experts and a support team. Public awards, competition results, trade publications, and concrete community projects are also not documented.</p></div>
<h3>Image based on limited data</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The available profile highlights an Amsterdam-based supplier with a small selection and both retail and B2B sales. However, it lacks the data typically found in specialty coffee that provides insight into origin, production, and business operations. Claims regarding certification and tree planting are mentioned but are not supported by product data, test results, or public reports.</p></div>
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