nooc coffee

Nooc coffee is a micro-roastery based in Amersfoort. The article describes the founding, roasting approach, rotating coffees, chain information, sustainability, sales channels, and workshops.

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<h3>From graduation project to micro-roastery</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Nooc coffee is a micro-roastery from Amersfoort, founded by Anouk van der Zwaard and Aron. Van der Zwaard developed the initial concept during her graduation project and began roasting coffee in 2023. According to the company, the name &#8220;nooc&#8221; originates from Aron&#8217;s nickname for Anouk. His surname and formal role within the business are not publicly recorded.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The current business took shape after the founders purchased a coffee roaster in early 2025. In the initial phase, they bought and roasted coffee from their home in Amersfoort. The commercial relaunch took place on August 24, 2025. On that day, the webshop went live, and a one-day pop-up event was held at Fufu Coffee Studio in Utrecht. Nooc is registered under KvK number 89591429 and establishment number 000055376657.</p></div>

<h3>Roasting Approach and Production</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Nooc describes its roasting approach as focused on the characteristics of each individual coffee. The company links flavor profiles to information about the producer, origin, and processing. Product pages state that the coffees are suitable for both filter and espresso. The Right Roast described Honey Drizzle from Costa Rica as an omni roast.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The company advises letting roasted coffee rest for at least fourteen days. According to Nooc, the intended properties generally remain recognizable for at least two months. There is no complete clarity online regarding the fixed production schedule. The homepage lists Monday as the roasting and shipping day, while several product pages mention both Monday and Friday. The brand, model, capacity, and software of the roaster are not publicly described.</p></div>

<h3>Rotating coffee assortment</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>On July 18, 2026, the webshop featured six coffees: Lady Grey, Strawberry Swirl, Honey Drizzle, Peach Juice, Fruit Punch, and Berry Tarte. Other recent product pages mention Butter Berry, Capri-Sun, and Plum Bum. This indicates a rotating selection rather than a fixed assortment.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The documented coffees come from Ethiopia, Colombia, Indonesia, Costa Rica, Kenya, and Rwanda. Processing methods include washed, natural, red honey, natural anaerobic, and honey co-fermentation. No fixed house blend was present in the examined collection. The beans are available in 250-gram and 1,000-gram packages. Nooc sells exclusively whole beans and does not offer pre-ground coffee.</p></div>

<h3>Sourcing and supply chain information</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>For sourcing, Nooc works directly with producers or through exporters and importers. Named partners include Sucafina, Stean&#8217;s Beans, Falcon, The Coffee Quest, Kopi Fabriek, and Grounds. Product pages also list the names of producers and farms, including Kamavindi Estate and the Mbature family in Kenya, Café La Cumbre by Minor Jiménez Abarca in Costa Rica, and Avatara by Hendra Maulizar in Indonesia.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>In addition, plots from cooperatives and groups of smallholder farmers are featured. Examples include Okoluu with 33 farms, Tero Kebele with more than 500 smallholder farmers, and regional producers from Huila. Product information typically lists origin, altitude, variety, processing, intermediary, and a price breakdown within the supply chain.</p></div>

<h3>Sustainability information</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Nooc does not publish company-wide environmental certifications, CO2 goals, energy figures, or formal waste policies. The organic certification for Lady Grey applies to the participating farms, not to Nooc itself. Plum Bum is described as supplied according to EUDR-compliant standards. For Berry Tarte, Nooc attributes measures regarding agroforestry, seedlings, traceability, and wages to partner Bette Buna. Information on packaging materials, recyclability, and emissions during roasting is absent.</p></div>

<h3>Sales, workshops, and retail locations</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Sales are primarily conducted through nooccoffee.com. Delivery is documented for the Netherlands and several European countries, including Belgium, Germany, France, Spain, and the United Kingdom. Nooc also has a page for business inquiries. Since March 2026, De Koffieschenkerij in Amsterdam has been selling three coffees from the roastery. Berry Tarte was exclusively available there as a batch brew and packaged coffee.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>A dedicated café, tasting room, or shop with fixed opening hours is not publicly documented. However, Nooc organizes three-hour barista workshops at home. The lessons cover espresso calibration, coffee variables, milk steaming, and basic latte art. Additionally, the company published an article in January 2026 on the influence of processing methods on flavor.</p></div>

<h3>Publications and awards</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>LeRine wrote about the relaunch and pop-up in August 2025. The Right Roast included Nooc in the Holland edition of February 2026. No public company awards or championship titles have been found. The seventh place achieved by Hendra Maulizar&#8217;s coffee at the 2021 Indonesia Cup of Excellence refers to the producer, not Nooc.</p></div>

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