Rayana Roast

More About Rayana Roast

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The founders state their goal is to connect producers in Indonesia with international buyers. They emphasize traceability, relationships, and fairer compensation for farmers. These objectives are self-defined by the company. However, public contracts, pricing data, or independent audits confirming these results are not available.</p></div>

<h3>Company structure and team</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Retail operations list The Hague as their Dutch base. LinkedIn describes Rayana Roast as a food and retail company with two to ten employees. Business directories list Rayana Coffees B.V. as a 2025 enterprise with KvK number 96266287. However, the legal pages of the webshop also list 96262605 and 96266827. As a result, the published registration data is inconsistent.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Ray Hindman is listed as CEO and owner, and elsewhere as head of sourcing. Yana is mentioned as a co-founder, but her surname and role are not documented. Alexander Forrest communicated about the launch and B2B sales of green coffee. Gijs Warbroek-de Vries is listed as an employee on LinkedIn. Their formal roles are not specified.</p></div>

<h3>Assortment and roast profiles</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>As of July 18, 2026, the webshop featured seven coffees, with no fixed house blend. Packages were available in 250 grams, 500 grams, and one kilogram. Six products were arabica from Aceh, North Sumatra, or Kamojang in West Java. Basuki&#8217;s Blaze was a semi-washed robusta from Telang Pedang in South Sumatra.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The lineup included Sanctuary, Garuda&#8217;s Crimson, Macan Guardian, Wayang&#8217;s Shadow, Barong&#8217;s Nectar, Srikandi&#8217;s Kiss, and Basuki&#8217;s Blaze. Processing methods ranged from washed and semi-washed to natural, honey, anaerobic, and extended natural. The webshop categorized the roasts as light, medium, or dark. Srikandi&#8217;s Kiss was listed as a light roast.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The company published cupping scores ranging from 83 to 88 points. Macan Guardian and Srikandi&#8217;s Kiss received 88 points; Basuki&#8217;s Blaze received 83. No independent evaluator is named. Additionally, the manufacturer, model, capacity, and software of the roaster are not publicly described. A company statement only mentions that profiles were adjusted per batch in early 2026.</p></div>

<h3>Sourcing and green coffee</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>All documented origins are located in Indonesia. Rayana Coffees cites the Wanoja collective in West Java as its primary relationship. The family history reportedly dates back to 1956. For the summer of 2026, Rayana reported a specialty allocation of 24,000 kilograms. Buyers could reserve a maximum of 3,000 kilograms per processing style, distributed across nine options.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>In addition, six Wanoja competition lots were listed, each with a maximum availability of 300 kilograms. These included Avisani Sigararutang, Andung Sari, Lini S, Yellow Catura, Buhun, and Avisani Mix. Producer information for the robusta from South Sumatra is contradictory. The retail page cites Wanoja Farms and an altitude of 800 to 1,400 meters. The wholesale page cites Milo Farms and an altitude of 800 to 1,200 meters.</p></div>

<h3>Sustainability and Transparency</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Rayana claims to work directly with producers and aims to pay farmers fairly. Public figures regarding farmgate prices, premiums, or purchase contracts are not available. Certifications such as Fairtrade, Rainforest Alliance, EU Organic, or B Corp are also not documented. The same applies to goals concerning energy, emissions, water, packaging, and waste.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>A product page states that Sanctuary comes from protected forest ecosystems and supports forest conservation. The page mentions no program, recipient, contribution, or measurable result. No public sustainability report, traceability report, or external impact audit has been published either.</p></div>

<h3>Sales, locations, and events</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Roasted coffee is sold via a Shopify webshop, both as single bags and through subscriptions. The wholesale division targets roasters, importers, and other business buyers. The offering includes stock, future harvests, competition lots, G1 and G2 coffees, and developing robusta.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The Good Egg in Delft reported in April 2025 that it was selling Rayana Roast and later received new stock. A current list of Dutch retail locations is missing. No own café or fixed tasting room in the Netherlands has been publicly documented. The address in The Hague is only accessible by appointment.</p></div>

<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Rayana participated in the Amsterdam Coffee Festival in April 2025 via Roemah Indonesia. In 2026, the company was on the exhibitor list for the Danish Coffee Festival and on the fair map for World of Coffee Brussels, at stand 7155. No industry awards or competition rankings for Rayana Roast itself have been published.</p></div>

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