Redbeans

More About Redbeans

Redbeans is a coffee brand introduced in 2008 by Koffiebranderij Neuteboom in Almelo. From the start, the focus was on sustainable coffee, with the B2B market serving as a primary sales channel. A 2011 thesis from the University of Twente describes Redbeans as a brand established in 2008 and developed for Neuteboom Koffiebranders B.V. Public information regarding its founding is limited, though Peter Van Der Linden is publicly cited as the director and co-founder of Redbeans.

The current business base is documented in Nijmegen, Gelderland. Redbeans lists 2008 as its founding year and reports a workforce of 11 to 50 employees. Its early positioning emphasized climate-neutral operations and fair payment to farmers, while simultaneously presenting the brand with a stronger focus on the pleasure of coffee.

Roastery and Production

Redbeans has its coffee roasted in its own roastery in Almelo. The company describes its method as “slow roast”, citing an average roasting time of 14 minutes for espresso. According to Redbeans, the Almelo roastery was renovated and modernized in 2021.

The roastery is linked to its sister organization, Neuteboom Coffeeroasters, which Redbeans states has been roasting coffee in Almelo since 1881. This allows the company to lean on over 140 years of roasting expertise within that environment. The roastery page highlights green energy, energy-efficient workflows, and organically grown beans. The specific make or model of the roasting machines used is not publicly documented.

Coffee Assortment and Origins

The core assortment consists of Redbeans Gold, Green, Blue, and Bronze. Redbeans Gold uses organic Arabica beans from Ethiopia and South America. Redbeans Green is Fairtrade certified and consists of organic beans from Africa and South America. Redbeans Blue uses organic beans from Central and South America. Redbeans Bronze contains Rainforest Alliance-certified beans, including those from Brazil.

In addition to whole beans, Redbeans offers instant coffee. The documented variants are Instant Dark Roast and Instant Medium Roast. Dark Roast is listed as Fairtrade and organic, while Medium Roast is listed with Rainforest Alliance certification. The company further documents certifications such as organic, Fairtrade, and Rainforest Alliance across its coffee lines.

Regarding origin, Redbeans refers to the Coffee Belt, mentioning regions in Africa, Central America, and South America. Publicly mentioned cooperatives include Cafescor in Honduras, Wayanad Agricultural Society in India, Asociación de Caficultores Los Arrayanes in Colombia, Sidama Coffee Farmers Cooperative Union in Ethiopia, Asoseynekun in Colombia, and Coprocael in Honduras. Redbeans states that it purchases beans as directly as possible from farmer organizations. Information regarding volumes, FOB prices, and contracts with individual producers is not publicly documented.

Sustainability and Certification

Since May 2025, Redbeans B.V. has been registered as a Certified B Corporation. The company operates in the Netherlands and Belgium and reports a B Corp score of 89.6 points. Additionally, Redbeans states that since 2009, it has offset the CO&#82s; emissions of its coffee, from the bean to the shelf, via Climate Activator certification.

The machinery is also part of the company’s sustainability claims. Redbeans describes its Beanmachines as being circularly designed. According to its own documentation, 91 percent of the materials are reusable as raw materials. The company also claims that over 90 percent of all produced Beanmachines are still in use. Mentioned models include the XL Touch, XL, Large Touch, Large, Instant Large Touch, and Espresso Limited Edition.

Another documented practice is the reuse of coffee grounds. In 2025, Redbeans reported that coffee grounds are sent to Versfabriek in Nijmegen, where they are used to cultivate oyster mushrooms. According to this information, residual material is subsequently processed into compost and biogas.

Distribution and the B2B Market

Redbeans positions itself primarily as a coffee partner for businesses and organizations in the Netherlands and Belgium. The target audience includes offices, healthcare institutions, education, manufacturing companies, and other professional environments. The website categorizes organizations by size, with segments of 11 to 49 FTE, 50 to 199 FTE, and 200 or more FTE.

For business clients, Redbeans provides a customer portal and technical service for installation, maintenance, and troubleshooting. Publicly mentioned clients and sectors include AVROTROS, ASN Bank, AFM, Bouwmaat, DHL, Greenpeace, Applied Medical, and Buurtzorg Nederland. For consumers, retail distribution is handled via CoffeeMeister, which Redbeans describes as its retail partner and sister company for home orders.

Visits, Team, and Public Activities

There is no publicly documented traditional café or permanent tasting room. However, Redbeans mentions the possibility of visiting their roastery in Almelo by appointment. This option is open to teams, business partners, and coffee enthusiasts. According to the documentation, the reception area can accommodate groups of up to 60 people and is equipped with meeting facilities.

Redbeans also documents activities surrounding B Corp and sustainability. One example mentioned is a B Corp gathering with B Local Oost at Neuteboom Coffeeroasters, which included lunch, a tour, and a roundtable discussion. Eiso Bleeker is mentioned as the moderator, with Rianne Leeuw and Peter Van Der Linden listed as attendees.

Within the team, Peter Van Der Linden is publicly listed as Director. Rianne Leeuw is mentioned on an official blog as Sustainability Officer. The LinkedIn page lists 24 employees, including names such as Lianne Van Brunschot, Thierry Weusthof, Leonard Drevis, and Anna Belle De Koster. A publicly indexed job vacancy lists Leonard Drevis as Sales Manager. A head roaster or roasting lead is not publicly documented.

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