Refill Coffee

More About Refill Coffee

Refill Coffee, a Limburg roaster with a local service team

Refill Coffee is a family business from Heythuysen, active in both Dutch and Belgian Limburg. The company was founded in 1998 by Roderick Pol and was renamed “Refill Coffee Service B.V.” in 2004 when Froukje Janssen became co-owner. In 2023, their own roastery was established at the Weerstand location in Roermond, a creative hub in the former Philips factory. The team consists of nearly ten people, and their coffees were already available at over eight hundred locations before the consumer webshop went live.

Leadership, Team, and Ambassador

The owner is Roderick Pol, and Froukje Janssen has been co-owner since 2004. The roasting and cupping department is managed daily by roaster Matthias in Roermond. Marc Willems, Goos Pol, Nick Luining, and Jeroen Hoogland work in service and operations. Actor Huub Stapel serves as ambassador and collaborated on a consumer line, a partnership that increases brand visibility beyond the professional environment.

Roast Philosophy, Technology, and Sourcing

Refill roasts electrically in Roermond to reduce CO₂ compared to gas-fired roasters. Specific roast profiles are developed for each coffee and adjusted to customer taste, including private label specifications. For sourcing, the company works with Sucafina and prioritizes long-term, sustainable relationships and fair payment. Refill claims end-to-end transparency in the chain via “Open Source Blockchain”.

Signature Blends and Single Origins

The “Weerstand” blend combines Brazil with Java, offering notes of chocolate, sweet fruit, and caramel. The blend contains Yellow Bourbon Arabica and a honey processed robusta component. “Dona Matão” comes from Paraná and is grown by a group of women, featuring varieties such as Red and Yellow Catuai, Obatã, Arara, and Sarchimor. This medium roast delivers fruit, sweetness, and chocolate. “Mescolata Bocca” is a single origin from Fazenda Salto in Minas Gerais, with an emphasis on sustainability and social impact. Additionally, there is the “Het Geluk van Limburg” line, which is linked to the region and the ambassador.

Origin and Producer Partners

Brazil, Fazenda Salto, Araujo Reis family, 800 hectares, Rainforest Alliance certified, 400 hectares of protected forest, 80% solar energy used in processing, focus on social programs’s.
Brazil, “Mulheres do Café do Matão”, a women’s initiative supported by Capricornio Coffees, utilizing permaculture techniques.
Indonesia, Java component with honey processed robusta and initiatives such as Kojoyo by Wahyu Setiono and First Light Coffee by Cahyo Pertama for community impact.
Sourcing partner Sucafina for sustainable, relationship-based sourcing.

Sustainability, Logistics, and Inclusion

Electric roasting and local production shorten the logistics chain and reduce emissions. Refill mentions “Open Source Blockchain” for transparency beyond certification. Inclusive labor is realized through partnerships with social enterprises Westrom, NLW, and PSW. Electric vehicle charging is powered by on-site solar energy, the fleet is gradually becoming greener, and focus is placed on recyclable packaging.

Production, Equipment, and Service Area

The Roasting & Tasting Department is located at Weerstand in Roermond and operates with an electric roaster. The office operates out of Heythuysen. The brand serves the regions of Noord Brabant, Limburg, and Belgisch Limburg. Specific technical details regarding the roasting model and batch capacity are not public. On-site, lunchroom La Fabrique serves coffee to visitors.

Distribution, Sales Channels, and Private Label

Refill primarily focuses on B2B for offices, institutions, and SMEs, including machines, ingredients, and technical service. Inventory monitoring and rapid on-site support are core strengths. Through the webshop, the brand sells specialty coffees, La Marzocco machines, and brew gear. Private label roasting is available with custom profiles and custom sleeves, including guidance and optional workshops.

Education, Content, and Community

The private label process includes guided selection and workshops. Through blog articles and “Bekend Bakkie met” video segments featuring Huub Stapel, the brand tells the story behind the coffees. The webshop features knowledge pages about countries, varieties, and processes. Refill is present at community events on the Weerstand grounds in Roermond.

Collaborations and Differentiation

The collaboration with Huub Stapel results in a dedicated line and annual donations to charities. Formal industry awards or cupping titles are not publicly available. The brand distinguishes itself through regional service strength, electric roasting, and long-term relationships throughout the chain, coupled with transparency claims.

Key Facts at a Glance

Founded in 1998, rebranded in 2004, a family business from Limburg.
Operating their own electric roastery since 2023 on Weerstand in Roermond.
A team of nearly ten people, with coffee available at over 800 locations.
Signatures, “Weerstand“, “Dona Matão“, “Mescolata Bocca” and the Huub Stapel line.
Partners, Sucafina, Fazenda Salto and the Matão women producers.
Socio-economic commitment via Westrom, NLW and PSW, plus recyclable packaging and solar-powered EV charging.

What this means for coffee players

For cafés, roasters and buyers, Refill demonstrates how electric roasting, regional service and transparency can reinforce one another. Custom roast profiles, private label options and educational programs align with business needs, while a consumer line increases brand recognition. The combination of local roots, producer partnerships and clear sustainability steps offers a recognizable model for quality, continuity and impact within the Limburg market and beyond.

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