Rojas Specialty Coffee

More About Rojas Specialty Coffee

Rojas Specialty Coffee, from Huila to Zwolle

Rojas Specialty Coffee brings a Colombian family legacy directly to the Netherlands. The roots lie in Huila and date back to the beginning of the twentieth century. Salomon Perdomo Alarcón took the first steps. Later, two farms were merged through the marriage of Hugo Perdomo and Luz Divia Rojas. In 1964, Señor Perdomo was recognized as the first certified specialty coffee farmer in Huila. That moment anchored a clear focus on quality.

The idea for a Dutch branch emerged in 2019, following a family visit by Carlos Andrés Perdomo Rojas. His extended stay led to a direct-trade model without intermediaries. The launch was highlighted locally in June and July 2025 as a “farm to cup” story. The promise is simple traceability from farmer to cup.

Ownership, Team, and Locations

The Dutch operation is represented by Carlos Andrés Perdomo Rojas, Corine Blom, and Marco Blom. In Colombia, the Perdomo Rojas and Rojas Zuñiga families work on their own farms. There are two coffee bars in La Plata, Huila. The first Dutch coffee bar is located in Zwolle.

The address in Zwolle is Luttekestraat 25, 8011 LP. Opening hours are Monday through Saturday 08:30 to 17:00, Sunday 11:00 to 17:00. The company Rojas Specialty Coffee Bar B.V. was registered at this address in April 2025.

Philosophy and Impact: From Farm to Cup

Rojas operates through vertical integration, "from our farms to your cup." This model is positioned as direct trade, often referred to as "Fair Trade 2.0." Their approach combines social, ecological, and financial sustainability, supporting approximately 80 families through employment on the farms. The two fincas provide a space for experimentation with different varieties and processing methods.

Origin, Fincas, and Volumes

The green coffee originates from two own farms in Huila: Finca San Isidro and Finca Palo Grande, situated at altitudes between 1450 and 1600 meters. San Isidro is managed by the Perdomo Rojas family, while Palo Grande belongs to the Rojas Zuñiga family. For the Netherlands, 70 kg bags are offered, with approximately 20,000 kg available per harvest. Stock is held in the Netherlands, and samples are available upon request.

Products and Flavor Profiles

San Isidro is a single-estate coffee with an SCA score of 86. Its flavor profile features intense chocolate, caramel, and yellow fruits. It is roasted as a medium omni roast, available in 250g and 1kg packaging. Palo Grande is a single-estate coffee with an SCA score of 87, featuring notes of watermelon, winey tones, and cocoa. This is also a medium omni roast and comes in the same packaging sizes.

In-store, the retail assortment is often presented as two variants: a "blue, friendly" coffee and a "red, funky" variant with a longer fermentation process. Both refer back to the two fincas.

Processing and Agronomy

San Isidro utilizes a honey process with a sun-dried finish. The cherries undergo 12 hours of in-cherry fermentation, followed by 80 hours in an anaerobic tank. The varieties include Castillo, Colombia, and Bourbon. Palo Grande follows a similar path with honey processing and sun-drying, but with a 30-hour in-cherry phase plus 80 hours in an anaerobic tank. The varieties here are Colombia, Castillo, and Tabi.

The farms employ shaded agroforestry, utilizing natural water sources and circular, low-impact practices. This ensures consistent quality and stable deliveries.

Capacity and Bar Experience

For wholesale, the company communicates a capacity of approximately 20 tons of green coffee per harvest. In Zwolle, the bar serves espresso and filter coffee, alongside cold brew and breakfast options. Details regarding the specific roaster model, software, and batch size are not publicly available.

Wholesale and Channels

Rojas provides B2B services, including office coffee solutions, private-label development, and consultancy for choosing espresso machines. Green coffee is supplied to roasteries and home roasters, with tiered discounts for multiple bags. Additionally, fully traceable single-estate lots are sold directly via the bar and the online shop.

Community, Education, and Travel

In Zwolle, Rojas offers a two-hour “Crop to Cup” barista workshop. Led by Carlos A. P. Rojas, the training covers espresso, latte art, and cupping. They also organize bespoke trips to the farms in Huila, combining process education with regional excursions. Newsletter and community sign-ups are actively promoted.

Recognition and Press Highlights

The brand was featured at booth N30D during the Amsterdam Coffee Festival 2025. There was a masterclass hosted by fifth-generation farmer Carlos Andrés Perdomo Rojas, and Rojas also led a Cupping Exchange session at 13:30. Local media in Zwolle highlighted the opening and the concept throughout June and July 2025. The business was officially registered on April 16, 2025.

Practical Value for the Dutch Market

The model appeals to stakeholders seeking traceability and continuity. The combination of direct origin, transparent processes, and locally available stock makes sourcing effortless. The workshops provide accessible education, while the farm tours open up the supply chain for interested professionals and coffee enthusiasts.

Single-estate lots with full traceability
Samples available upon request and volume discounts
Support with equipment selection and private-label trajectories
Education through workshops and cuppings

Visit Details Zwolle

Adres, Luttekestraat 25, 8011 LP Zwolle
Openingstijden, ma–za 08:30–17:00, zo 11:00–17:00

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