Rubinati Koffie

Rubinati evolved from a specialist in espresso machines into a direct-to-consumer coffee brand featuring freshly roasted beans, Italian blends, and direct sourcing from farmers.

Rubinati Koffie Beans

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The lowest prices per cup of espresso (19 g) are displayed

Caffè Bronzo
€ 0,57
Caffè Robusto
€ 0,57

More About Rubinati Koffie

The Evolution of Rubinati: From Repair to Roastery
Rubinati Nederland B.V., legally established in late 2017 and based in Utrecht, has a striking origin story. The company started in 2010 primarily in the repair and sale of espresso machines. Founder Ruben Peperkamp, owner until April 2025, started this because he couldn't find a good and affordable repairman himself. The brand name is a tribute to his late sister Esther. Since then, Rubinati has transformed into a direct-to-consumer coffee brand. According to archived website data, the technical service team grew to sixteen people at the time, with 60,000 repaired and 4,000 sold machines. Today, the company combines this technical foundation with a strong focus on weekly freshly roasted coffee.
Positioning and the Italian Tradition
The brand explicitly profiles itself with authentic Italian coffee. Instead of the minimalist style that characterizes much of modern specialty coffee, Rubinati opts for a classic European image. The historical website even describes its own offering as the ‘premier grand cru’ among Italian coffees. On the current consumer site, the customer experience is central, featuring the clear slogan “Jouw unieke smaak, jouw unieke koffie”. The company rejects the mass market, large-scale production, and excessive profit margins. Instead, they consciously focus on relatively short supply chains and a fair distribution for the farmer.
Roast Profiles and Flavor Architecture
The green beans are processed in their own artisanal roastery using a controlled slow-roast method. Rubinati roasts the coffee exclusively to order. As a result, customers only receive beans guaranteed to have been roasted within the previous week. The brand works with specific roast profiles for diverse taste experiences. A medium-light roast is used for softer, fruity flavors such as the Burundi Gakenke. A medium-dark profile is selected for fuller espresso blends, including Oro, Argento, Bronzo, Robusto, and the Décafé Arabica. A dark roast is applied to the Bella Notte, resulting in pronounced notes of toasted bread and caramel.
Within their range, the following specific blends immediately stand out:

Caffè Bronzo: A powerful coffee with light earthy notes and a smooth finish. The composition consists of 75% Arabica from Brazil, Guatemala, and Honduras, complemented by 25% Robusta from Indonesia.
Caffè Robusto: The strongest blend in the series. It is described as intense and spicy, paired with a surprisingly smooth and long finish.
Caffè Bella Notte: Crafted from 100% Arabica from the Huehuetenango region in Guatemala, featuring distinct tasting notes of chocolate and caramel.

The current online catalog overview shows signs of a transition phase. The page title mentions eight blends, the intro text refers to three exclusive blends, while the actual grid displays two results. Specific technical details, such as the name of the head roaster, the software used, or the roaster’s machine model, are not shared publicly.
Origin and Sourcing Philosophy
Rubinati sources coffee directly from selected farmers, cooperatives, and traders across Africa, Asia, South America, and Central America. Their sourcing specialists often know their suppliers personally. The brand has maintained a direct partnership with producers in Colombia and Guatemala for over five years. The sourced Arabica beans grow at a minimum altitude of 1,000 meters in countries such as Brazil, Costa Rica, Honduras, Burundi, Ethiopia, and Kenya. The Robusta variants from India and Indonesia come from lower-altitude plantations. This difference in altitude provides extra caffeine, more bitterness, and a robust body in the final blends. Although many selected coffees carry a Rainforest Alliance certification, the brand does not currently publish specific lot-ID’s or detailed transparency reports.
Customer Experience, B2B, and Machine Ecosystem
Both private and business customers benefit from a strong logistical promise. Orders placed before 16:00 are delivered the next working day, with free shipping from seventy euros and a full satisfaction guarantee. For offices, the roaster offers extensive business solutions including equipment, coffee beans, and tailored quotes. Interested companies can request a free business trial pack to test the different flavors. Rubinati also has a physical tasting center at their location in Utrecht. The historical focus on service and technology remains fully intact. Customers receive a standard twelve-month warranty on repairs and sold machines. The technical service also facilitates free inspections and an efficient pick-up and delivery service. Previously, the service offering even included a special bean plan with automatic stock notifications and a 48-hour replacement service for defective equipment.
Market Position and Visibility
Rubinati’s public profile relies significantly on customer reviews. On the homepage, the company currently lists 263 reviews. Featured products such as Caffè Bronzo and Caffè Robusto show 88 and 61 specific consumer ratings, respectively. Data from Trustpilot shows that the legacy domain for machine service historically collected the most external reviews, with 151 registered reviews. The brand’s absolute strength lies in the clever combination of direct trade sourcing principles, weekly fresh-roasted beans, and an accessible, classic Italian flavor profile. However, for the highly specialized specialty coffee market, some transparency data is still missing, such as independent SCA scores and documented processing methods per farm.

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