SamenKoffie

More About SamenKoffie

SamenKoffie, a social roastery from Peest with a clear mission

SamenKoffie is a social coffee roastery located on the grounds of Cosis Woon-werkboerderij Peest in Drenthe. The roastery opened on 13 June 2025 with the goal of creating meaningful work for people with intellectual or psychological vulnerabilities. The coffee is sold under the SamenKoffie label, with a strong social narrative that remains visible throughout the entire process.

Origins and Driving Forces

The idea was conceived several years ago by founder Jasper Hooiveld. The roastery operates in partnership with the healthcare organization Cosis, bringing care and production together in one location. The official opening was performed by Cosis cluster director Cyril van Zuidam and Drenthe provincial executive Gert-Jan Schuinder. Following a fire, Michiel Hillen was named as the initiator in a crowdfunding campaign.

Technology and Capacity

SamenKoffie utilizes a Typhoon roaster from the Czech Republic, acquired with support from the Province of Drenthe. The installation was accompanied by on-site training provided by a Czech instructor. The Typhoon uses convection—also known as fluid-bed technology—and is renowned for short roast cycles of five to seven minutes. During the startup phase, the reported output was approximately 600 kilograms of roasted coffee per week.

Roasting Philosophy and Production Approach

The roastery positions itself with the credo "small batches, always fresh." The assortment is intentionally divided into three profile levels—mild, medium, and strong—which align directly with their own blends. The workflow is designed to be simple and easy to learn, allowing clients to pick up the craft step-by-step and deliver consistent results.

Sourcing and Producer Relations

The green coffee primarily originates from Africa, with an emphasis on Uganda, as well as Asia and South America, including Vietnam, India, and Brazil. Sourcing focuses on small-scale producers. Within a Ugandan collaborative context, a local shift was noted from 90 cents for a semi-finished product to 7 dollars for a finished product. This focus on value creation aligns with the brand's social mission.

Packaging and order processing take place on-site as part of the vocational training program. Clients learn the trade, from sorting to filling and sealing the bags. This boosts their self-confidence and skills while keeping the supply chain streamlined and transparent.

Signature Blends and Flavor Profiles

The core range consists of three blends with distinct flavor directions. The brand emphasizes accessibility and consistency over a rapidly rotating selection of micro-lots. This makes the portfolio easy to understand for the hospitality sector, office environments, and home users.

"Doekeloetje", light roast, an aromatic Arabica blend from Uganda and Brazil, available as whole bean and ground.
"Moorig", medium roast, the house blend for all-round use, available as whole bean and ground.
"Opstuivertien", dark roast, the boldest variant, suitable as a base for espresso.

Sales Channels and Value Proposition

SamenKoffie sells directly to consumers via their own webshop, offering a choice between whole beans or ground coffee. Subscriptions are available with weekly or monthly delivery. Their business-to-business offering focuses on offices and the hospitality sector, emphasizing social impact per kilogram and fresh, small-batch production. Exploring supermarket channels is also part of their commercial strategy.

Visibility and Media Coverage

The launch gained attention from regional media around June 2025. Announcements and updates were shared through channels in and around Noordenveld and via Cosis’ social media. Specific pricing or certifications were not mentioned in the available information.

2025: Fire and Restart

Just one week after opening, on June 22, 2025, the roastery was struck by a fire that destroyed the building, the machinery, and the stock. Fortunately, no one was injured. The team outlined a contingency plan involving temporary housing, ordering new equipment, and outsourcing the roasting process in the interim. Packaging and shipping continue to operate within the day-care center. In June 2025, a crowdfunding campaign was launched, with updates provided via social channels and the brand’s official communications.

What this means for stakeholders in the coffee chain

SamenKoffie demonstrates how social inclusion and the local economy can coexist within a professional roastery. The combination of Typhoon convection technology, short cycles, and distinct flavor profiles supports reliable delivery to both consumers and corporate clients. Their focus on small-scale producers, with visible value creation in Uganda, aligns with the growing demand for meaningful supply chains. The rapid pivot following the fire underscores a pragmatic approach to business continuity that is highly relevant for operators in the Dutch market.

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