Spot On Coffee Roasters

More About Spot On Coffee Roasters

Spot On Coffee Roasters B.V. is publicly registered as having been founded in 2015. The registered address is Gyroscoopweg 54, 1042 AC Amsterdam. Its Chamber of Commerce (KVK) number is 63993783. Olaf Tromp is mentioned in public profiles as the founder and roaster. In 2018, the roastery was linked to Gedempt Hamerkanaal 117 in Amsterdam. Current contact details list Gyroscoopweg 54 as the visiting address.

The company focuses primarily on the B2B market. Public information lists restaurants, hotels, offices, webshops, retail partners, and specialty coffee bars as target audiences. Consequently, the emphasis is not on a proprietary consumer line with fixed product names. The core business consists of private label, white label, contract roasting, and coffee training.

Origins and Positioning

The motivation behind Spot On Coffee Roasters centers on bespoke coffee. In a 2018 profile, this was linked to producing quality coffee without it necessarily being high-priced. The official mission is described as making specialty coffee accessible without compromising quality or ethical principles. This provides insight into their market positioning: the roastery works for other brands and companies that wish to market coffee under their own name.

This positioning is reflected in the difference between white label and private label. With white label, a client chooses an existing specialty blend from the Spot On assortment, which is then packaged under a different brand name. With private label, the roastery develops a blend tailored to the client’s identity. Information regarding printed coffee bags mentions sizes of 250 grams, 500 grams, and 1000 grams. Four fixed ordering rounds per year are mentioned for these bags.

Roasting, registration, and methodology

The roasting approach is described in terms of time, temperature, energy distribution, and development. According to their own explanation, the roastery manages these factors to bring out the specific characteristics of the bean. Reference is also made to software for control, measurement, and traceability. No current machine model is mentioned on the official pages examined. An older source from 2018 mentions Giesen equipment. Bean Supply notes that their own beans are roasted with Spot On on a Loring roaster.

For contract roasting, public information states that every roast is recorded in cloud software, and this data can be shared with clients. BOON magazine previously reported that Spot On roasted 100 tons of coffee annually for 120 clients. In that same context, Olaf Tromp was quoted regarding selection based on fairness, traceability, quality, farmer’s price, and flavor.

Coffees, blends, and origin

Public examples of products come primarily from partners and clients. Mentioned names include VINNIES Coffee Blend, TRE Croci Amsterdam, and Barmhartig blend. Bean Supply also lists Impact blend, Snelfilter blend rood, and Instant koffie as products roasted in collaboration with Spot On. These examples demonstrate how the roastery operates behind various labels, without all products being sold under the Spot On name.

For sourcing, Spot On lists traceability as a requirement. The coffee must be traceable at least to the cooperative level. Wherever possible, traceability to the individual farmer is pursued. Official information specifies specialty coffee with a score of 82 points or higher. Mentioned countries of origin include Uganda, Colombia, Ethiopia, and Brazil. These are primarily Arabica, with some Robusta included.

A concrete example can be found at VINNIES Amsterdam. That blend uses Brazilian coffee from Monica Borges and her husband, hailing from Fazenda Vila Boa in Sul de Minas. The plantation is situated above 1,000 meters. A washed Guatemala coffee is also mentioned, sourced from a collective of female farmers in Huehuetenango. TYPICA mentions Lisanne Oonk Cultivar among the partner producers of Spot On.

Sustainability and Public Data

The sustainability information contains both criteria and gaps. The coffee page makes no mention of damage to nature or ecosystems, fair pricing for the farmer, or local roasting in small batches to limit waste. The current sustainability page features headings on packaging, production, distribution, origin, and collaboration with farmers and importers. However, some sections contain placeholder text. No publicly documented certifications for Spot On itself were found. Furthermore, quantified goals for emissions, energy, packaging materials, or waste reduction are not publicly documented.

A separate mention comes from Too Good To Go. There, Spot On Coffee Roasters is listed at Gyroscoopweg 54 with packages of surplus SPROUD vanilla plant-based drink. This documents participation in an anti-waste platform, but does not provide a complete picture of the broader sustainability policy.

Training, Visits, and Public Presence

In addition to roasting, Spot On offers coffee training. The onboarding information mentions latte art, brewing, workflow optimization, and upselling & hospitality. Onboarding includes one free training session for a maximum of six participants and three hours. Quality controls with a written digital report are also mentioned, for a fixed fee per check.

A dedicated café or tasting room is not publicly documented. According to the information, the roastery can be visited for explanations, introductions, and tasting various coffees. TYPICA lists opening hours from Monday to Friday, from 09:00 to 17:00. It is mentioned as closed on Saturday and Sunday.

Spot On also appeared in trade media and events. Amsterdam Coffee Festival placed the roastery among the Roast Masters 2020 participants, with Olaf Tromp as the competing roaster and Frans Taapken as the competing barista. Won prizes are not publicly documented. Furthermore, mentions appeared in Mister Barish, BOON magazine, and The Coffeevine. Participation of Spot On and Sproud in the Amsterdam Coffee Festival for 2025 is documented. Additionally, a public search result mentions a cupping with Grounds Specialty Coffee on 12 May 2026 at Gyroscoopweg 54.

Team and Role in the Chain

Olaf Tromp is linked to the founding and roasting in various public sources. Stagemarkt lists him as the contact person in the recognized apprenticeship listing. LinkedIn snippets name him owner of Spot On Coffee Roasters and Sproud MLK Netherlands. Frans Taapken is mentioned in festival information as the barista for Roast Masters 2020. Other public snippets name him Project Specialist QA at Spot On Coffee Roasters. The current team page contains no further public names in the found text.

Disclaimer: We do our best to keep all information in this article as accurate as possible. Have you come across something that is no longer quite correct? Send a message to the editorial team at [email protected] and we'll update it!