SWAN ROAST

More About SWAN ROAST

SWAN ROAST, a compact profile of a young roaster from Veenendaal

SWAN ROAST is a young coffee roaster based in Veenendaal. The brand has been public since December 2024, when local partners introduced it as a gift product. The brand promise is clearly summarized in the tagline “Just Good Coffee”. The website describes weeks of testing, tasting, and perfecting prior to the launch. The offering centers around a house blend designed to hold its own in both espresso and milk-based drinks. The proposition is accessible, focusing on full flavor and practical delivery, including local pickup options.

Brand and Positioning

The positioning of SWAN ROAST is down-to-earth and straightforward. The site and socials consistently reinforce the brand frame, emphasizing freshly roasted coffee and a recognizable flavor profile. The visual identity was developed by Studio FEMS, an agency from Veenendaal, and is applied consistently across packaging and channels. The communication uses accessible language and emphasizes practical information for daily coffee moments.

Blend and Flavor Profile

The current offering centers on the “SWAN ROAST melange”. This blend is intended for drip coffee, espresso, and milk-based drinks. The composition is 75% Arabica and 25% Robusta, sourced from Brazil, Honduras, and Vietnam. The roast is described as “medium light” and the flavor profile as “mocha”, aimed at an approachable yet full-bodied cup. The processing method is “washed”. The blend is available in 1kg bags and an 8kg option, packaged as 8 “x 1kg” for higher consumption.

Ownership and Key Figures

The official website lacks details regarding the legal entity or founders. A LinkedIn post by “Iwan S.” announces the launch of “my own coffee brand, Swan Roast”, suggesting an individual entrepreneur. However, no formal founder bio is published. The site credits mention “Design // Studio FEMS”, explicitly linking the visual identity to that agency.

Quality and Transparency

The quality promise is primarily linked to freshness and an internal testing process prior to launch. There are no publicly shared SCA cupping scores, transparency reports, or certifications such as Organic, Fairtrade, or Rainforest Alliance. Technical details regarding the roaster brand, software, batch size, or quality control protocols are not published. The central quality claim focuses on being “freshly roasted”.

Sourcing and Sustainability

The countries of origin for the blend are mentioned as Brazil, Honduras, and Vietnam. The processing method is “washed”. No farm names, washing stations, or import partners have been disclosed. The site speaks in general terms about “sustainable coffee”, but concrete policy frameworks, goals, or progress reports are missing. There is no mention of direct trade relationships or multi-year producer partnerships.

Packaging and design

The packaging is described as “well-sealable packaging” and carries the consistent Studio FEMS house style. Specifications regarding recyclability, material composition, or carbon footprint are not shared. The design supports a modern, accessible brand image, aligning with the simple value proposition and the limited but clear product range.

Café and Distribution

SWAN ROAST operates its own café in Veenendaal, where espresso and milk-based drinks are served using the house blend. The address is Vijftien Morgen 1, 3901 HA Veenendaal. The webshop offers shipping and local pickup in Veenendaal. The Instagram channel confirms the address and refers to the webshop and the café, with reels from January 2025 explaining the blend and the location.

Opening hours, Mon to Thu 08:00–12:00 and 15:00–22:00
Friday, 08:00–11:00 and 15:00–22:00
Saturday, 08:00–12:30
Sunday, closed

Wholesale and Services

An 8 kg packaging option, as 8 – 1 kg, suggests supply for offices and small hospitality users. There is no separate wholesale portal, price list, or contract terms publicly available. Information regarding barista training, equipment supply, or service programs is missing. Contact is handled via a general form for questions and requests.

What’s still missing for a complete picture

Concrete data regarding roaster brand, batch size, and annual capacity
Insight into quality control, such as cupping protocols, SCA scores, and lot tracking
Transparency regarding sourcing partners, farms, and potential long-term relationships
Clear sustainability goals, material data, and packaging footprint
Formal wholesale terms, delivery agreements, and equipment support
Any certifications or alternative processing methods for variety in flavor profiles

Final Thoughts

SWAN ROAST presents a clear, accessible proposition with a medium-light house blend and a focus on freshness. The brand is building local visibility through its own café and consistent branding. For professional buyers, the basic facts are useful, particularly regarding flavor profile, packaging, and opening hours. However, for large-scale procurement and quality benchmarking, more technical and transparency data are required. Those seeking a classic, full cup with a “mocca” tone and practical delivery options will find a clear starting point here.

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