The Butterfly Pick

More About The Butterfly Pick

The Butterfly Pick is a coffee brand associated with Blooming Deccan B.V. in the Netherlands. The company is registered in Joure, Friesland, under KvK number 88151603. The deed of incorporation is dated November 10, 2022. The brand focuses on coffee from India, utilizing the term “Responsible Specialty Coffee”. In their own description, this term refers to origin, cultivation methods, processing, and relationships with farmers.

Founding and Team

The founders of The Butterfly Pick are listed as Soma and Mark. Public professional profiles link Somashekhar Sriramappa to the brand as a founder. Mark Kornet is publicly mentioned as a Q-Grader Arabica, coffee specialist, and entrepreneur. He is also associated with Op Kop Koffiebranders.

Company records place The Butterfly Pick at Slotermeer 5-0008 in Joure. The activities of Blooming Deccan B.V. include the importing, exporting, roasting, marketing, and positioning of Indian coffee and coffee beans. Available materials do not mention a separate staff structure for The Butterfly Pick. Roles such as head roaster, green buyer, production team, or quality control are not publicly documented.

Origin and Supply Chain

The coffees from The Butterfly Pick are presented around Indian plantations and coffee regions. The documentation mentions direct relationships with farming communities and a model referred to as “Farmers Trade”. This involves direct contact with farmers and fair compensation for producers. Specific contract types, volumes, or pricing models are not publicly detailed.

Blooming Berries is documented as coffee from Hamsini Appadurai from Gungegiri, India. The variety is Catimor and the process is described as natural with anaerobic double fermentation. Butterfly Blend comes from Chikkamagaluru and uses Arabica, SL-795, and Catimor, with processing listed as washed and double fermentation. Choco-letti comes from Chikkamagaluru and Kodagu and contains Arabica and Robusta. This blend is linked to four single estates and one Farmer Producer Organisation.

Roasting in Friesland

According to available information, the coffees are roasted in Joure, Friesland. A related description regarding Blooming Deccan and Op Kop mentions that Mark Kornet learned the art of coffee roasting via ’t Scheve Huys in Franeker. It is also noted that he acquired machinery and grew from a small setup into a larger professional roastery.

Much remains unknown regarding the technical side. The brand does not disclose the specific make or model of their roasting machine. Additionally, batch capacity, annual volume, and the roast-profile software used are not publicly documented. It is known, however, that Butterfly Blend is described as an omni-roast, while Choco-letti and Indiarabica are more closely associated with espresso in the product information.

Coffee Selection

The documented selection in the webshop consists of six results: Blooming Berries, Butterfly Blend, Choco-letti, Chocolate Pansy, Indiarabica, and Taste Box. Blooming Berries and Chocolate Pansy are listed as single-estate coffees, while Butterfly Blend, Choco-letti, and Indiarabica are documented blends.

The Taste Box consists of a selection of three, four, or five different coffees, with each coffee in the selection delivered in a 250-gram package. For individual products, sizes of 250 grams and 1000 grams are mentioned. Depending on the product, options include whole beans, filter grind, and espresso grind.

Sustainability and Claims

The Butterfly Pick links its concept to shade-grown cultivation, hand-picking, sun-drying, and manual selection. Their own description also mentions pesticide-free plantations, water management, labor welfare, and measures to protect birds and insects. Furthermore, the brand states that coffee is transported to the roastery with low or no CO2 emissions, although no quantified emission data is mentioned in the reviewed information.

The sustainability information mentions fair wages, eco-friendly farming techniques, and a commitment to people and the planet. At the same time, no publicly documented certifications were found for organic, Fairtrade, Rainforest Alliance, B Corp, or similar external quality marks. For readers, this distinction is relevant: while a self-written sustainability description exists, independent certification has not been demonstrated in the available material.

Sales, Tasting, and Visibility

The primary documented sales channel is The Butterfly Pick webshop. Additionally, there is a coffee subscription that includes Blooming Berries, Butterfly Blend, Choco-letti, Chocolate Pansy, and Indiarabica. Independent retail partners selling The Butterfly Pick products are not publicly documented in the reviewed information.

A separate consumer location, café, or tasting room under the name The Butterfly Pick is not publicly documented. The business is located in Joure, but no brand-specific opening hours or public café menu were found. Local reports do mention a roastery and tasting room associated with Op Kop Koffie at the Slotermeer in Joure. Visits to Blooming Deccan or Op Kop are mentioned as being by appointment only.

The public visibility of The Butterfly Pick consists mainly of professional and event-based mentions. Examples include a cupping at Peeze Koffiebranderij, a presence at VeloFollies via a 2moso stand, and a KMC Europe-related coffee setting where Chocolate Pansy was mentioned. Brand-specific pricing or mentions in international coffee media are not documented in the available material.

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