Tiktak Koffie

More About Tiktak Koffie

Tiktak Koffie from Groningen: History, Craftsmanship, and B2B Focus

Tiktak Koffie is a coffee roastery with deep roots in Groningen, active since 1870. Today, the brand operates as Tiktak/Segafredo Zanetti Nederland B.V., with its headquarters and production based in Groningen. The focus remains on hospitality and office sectors, featuring certified blends and local production.

From Local Grocer to Global Group

The story begins with Klaas Tiktak, who roasted coffee and blended tea at Damsterdiep 38 back in 1870. In 1887, he built a factory behind his home, eventually becoming the largest coffee roaster in Groningen. Driven by growing sales and profits, the company moved to Rouaanstraat in 1984.

Since 1991, Tiktak has been part of Segafredo, within the Massimo Zanetti Beverage Group. The company operates as a wholly-owned subsidiary of Segafredo Zanetti S.A., with the parent company based in Bologna. To mark its 125th anniversary in 1995, Tiktak was granted the prestigious title of "Purveyor to the Royal Household" (Hofleverancier).

Production in Groningen: Scale and Location

All Tiktak coffee is roasted in Groningen. The roastery and office are located at Rouaanstraat 10, 9723 CD Groningen. In 2012, Tiktak produced over 4,000,000 kilos of coffee. Within the group, the Groningen facility serves as the Dutch roasting hub for the Segafredo portfolio.

Roasting philosophy and technology

Tiktak utilizes hot air roasting via a "rotating fluidbed," where beans are suspended and moved by a stream of hot air. This method focuses on even development and precise profile control. Consistency is ensured by master blenders, who apply generations of blending expertise to keep flavor profiles stable.

Sourcing, Supply Chain, and Certification

The supply chain benefits from access to "Nossa Senhora da Guia Exportadora de Café" in central Brazil, described as the largest contiguous coffee plantation in the world. Since 1987, Tiktak has produced Fairtrade coffee for Stichting Max Havelaar. Their portfolio includes Rainforest Alliance, Fairtrade, and EU Organic certified products.

A prime example is the Mountain High blend, 100 percent Arabica from Colombia, Brazil, and Guatemala, carrying the Rainforest Alliance certification. This blend illustrates the synergy of origin, certification, and flavor balance within their range.

Assortment, Blends, and Origin

The selection includes both blends and single origins with distinct flavor profiles. The core products are described below.

Bio Organica Dark Roast: Organic Arabica and Robusta from Mexico, Peru, and Tanzania, developed for a fuller body.
Mountain High: 100 percent Arabica from Colombia, Brazil, and Guatemala, featuring a lush aroma and smooth taste, RFA-certified.
Latin Dance: 100 percent Arabica with an emphasis on South America, particularly Brazil and Colombia, offering a refined taste and a crisp finish.
Samba: An Arabica-Robusta blend with a Brazilian base and Central American Arabicas, roasted longer and deeper for a bold, powerful profile.
Single Origin Colombia Fairtrade, from Huila at 1,300 to 1,800 meters, washed process, with notes of citrus, nuts, and dark chocolate.

Market Approach, Channels, and Equipment

Tiktak primarily focuses on the hospitality and corporate sectors, providing integrated coffee and machine solutions. Direct-to-consumer sales are limited and handled online or via hospitality venues, gas stations, and offices. Products are also available through SegafredoShop brand pages.

On the equipment side, the company partners with brands such as Franke, Melitta, Jura, Carimali, and Animo. These combinations support a wide range of volume requirements and quality standards within hospitality and corporate environments.

Leadership and Organization

The Groningen-based organization is led by Managing Director Guido van As. Sales are headed by Jean Max Fijen for foodservice and Allard Engels for the mass market segment. The Financial Director is Gert-Jan Mulder, and production is led by Tonnie Ammeraal. Information regarding the head roaster is not publicly available.

Accreditations and Recent Developments

In addition to the Royal designation, Tiktak is recognized regionally as a Groningen purveyor to the Royal Court. In 2020, the brand reached the milestone of 150 years, though festivities were limited due to COVID-19. For 2024 and 2025, the company is doubling down on its positioning as certified coffee roasted in Groningen for hospitality and offices, featuring refreshed product pages and a strengthened B2B offering. Local media have visited the roastery to highlight the production process.

Why this matters for the Dutch coffee sector

Tiktak combines local branding in Groningen with the scale and distribution of an international group. The result is a portfolio featuring certifications, consistent blends, and a clear focus on professional users. For cafés, bars, and offices, this offers a recognizable flavor profile linked to proven supply chain practices and a long-standing market presence since 1870.

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