Van Krieken Koffie

Van Krieken Koffie grew from a single car into a regional coffee supplier for businesses in Brabant, offering custom branding, fast service, and sustainable solutions.

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More About Van Krieken Koffie

The Growth of a Brabant Family Business
Van Krieken Koffie reached a significant milestone in 2025 with its twenty-fifth anniversary. The company started very modestly in 2000 from a car. Today, it is a regional player of considerable size with fifteen employees. Owner-director Andrew van Krieken leads the company with a clear vision. He views coffee at work as an experience that shapes the corporate culture.
Their status as a true family business was further strengthened in 2024. Twenty-year-old Dominique joined the sales team, while eighteen-year-old Philippe is pursuing a technical education. Together with colleagues like Monique, Bas, and Mariska, the brand opts for a personal approach. The operating company has been active as a B.V. since 2012, operating from a modern facility in Sprang-Capelle.
Full Service for the B2B Market
The company’s objective is highly ambitious and no-nonsense: they aim to become the largest and best coffee supplier in all of Brabant. The business focuses exclusively on corporate clients, such as SMEs and the hospitality sector. Healthcare institutions, educational facilities, and local associations are also part of their target audience. By 2021, their client base already included more than 1,400 companies and organizations.
This rapid growth is partly due to a well-thought-out full-service model. Van Krieken provides equipment, ingredients, and technical maintenance in one complete package. New machines come with a sixty-month warranty provided products are purchased exclusively from them. Their own technical service aims to resolve malfunctions within 48 working hours. Preventive maintenance, such as the annual replacement of water filters, is included as standard.
The range of equipment is broad for a regional coffee roaster. The assortment includes systems for fresh beans, instant coffee, capsules, and convenient water coolers. The final choice of machine always follows a thorough consultation. Advisors consider factors such as the number of users, brewing speed, and the specific taste preferences of a team.
Assortment, Certifications, and Flavor Profiles
The Brabant-based company takes great pride in its own artisanal coffee roastery. While specific details about the roasters are unavailable, the focus on quality is clear. During tastings, they utilize a cupping method to maintain the quality of the beans. This assessment is done by slurping the coffee, similar to a professional wine tasting.
The assortment of their own brand is structured in a clear and accessible way:

Original No. 1 Medium Roast: A mild variant with notes of milk chocolate, nuts, and subtle fruit.
Original No. 2 Dark Roast: A powerful, slightly spicy coffee with a floral aroma.
Original No. 3 FairTrade Dark Roast: A balanced coffee with refined nuances of chocolate.
La Cereza: A robust line featuring, among others, a full-bodied, powerful Brazilian Arabica.

The sourcing strategy relies heavily on recognized certifications rather than stories about individual farmers. Labels such as Rainforest Alliance and Fairtrade are central to the product information. In addition to their own coffee, the organization also supplies well-known A-brands, including Kimbo and Beyers. In early 2026, their own packaging received a fresh look while maintaining the trusted recipes.
Sustainability and Logistical Power
Their approach to sustainability is primarily practical and directly applicable. The company strives for the smallest possible ecological footprint in its daily operations. They use recyclable materials, energy-efficient machines, and invest in electric transport. Old water filters are taken back for recycling, and biodegradable cups are available as standard. Additionally, the supplier collects used coffee grounds for the local cultivation of oyster mushrooms.
The entire logistical operation is tightly managed from the premises in Sprang-Capelle. Since 2025, a brand-new showroom featuring a striking, bean-shaped table has served as an inspiring meeting point. Most of their extensive range is deliverable within two business days via their own transport or external partners. Finally, their commitment to the local community is evident through active sponsorship of charities and the football club RKC Waalwijk.

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