Victorieboontje

More About Victorieboontje

Victorieboontje is a coffee label based in Alkmaar. The brand is publicly linked to Rowan Bakker, who is listed as the owner. Bakker is also a co-owner of Radio Bakker Alkmaar. That business is located at Scharlo 19 in Alkmaar and serves as the pickup point for orders.

An exact founding year has not been publicly recorded. However, on July 14, 2025, Bakker wrote that he had been working on the coffee label for over a year. Additionally, on June 29, 2025, local press coverage appeared under the headline that Alkmaar had its own coffee brand. The name refers to the Alkmaar motto “bij Alkmaar begint de victorie”.

Background and Positioning

According to the origin story, the journey began with the search for a coffee machine. This was followed by a quest for a bean that matched Bakker’s taste. That search led to the development of a signature blend. This gave the label a local and personal foundation, though not all business details have been made public.

Victorieboontje positions itself as a provider of roasted coffee from Alkmaar. The company targets not only individual consumers but also corporate clients. Available channels include their own webshop, coffee subscriptions, private label services, hospitality (Horeca), office solutions, and coffee services for events.

Branding and Production Method

On the product pages, the roasting approach is repeatedly described as “slow-roast”. The documentation mentions various roast levels within the assortment. Victorie Selectie and Pure Victorie are described as light roast. Vertrouwde Victorie has a medium-dark roast. Veelzijdige Victorie and Victorie Voltreffer are listed as dark roast.

The private label page states that the beans are roasted in Alkmaar. It also mentions that coffee can be delivered in a customer’s own branded packaging. Further technical data is missing from public documentation. The brand and model of the roaster, batch size, software used, and production capacity are not publicly disclosed.

Coffee Selection

The “Onze Bonen” collection consists of twelve items, including various coffees, decaf, and tasting packs. Key names in the offering are Victorie Selectie, Pure Victorie, Vertrouwde Victorie, Veelzijdige Victorie, Victorie Voltreffer, and Victorie Decaf. The product information mentions both single-origin coffees and blends.

Victorie Selectie is described as 100 percent Arabica from Guatemala, with a light roast. This coffee is available in 250g, 500g, 1kg, 2kg, and 3kg. Victorie Voltreffer is described as a dark-roast blend of Arabica and Robusta, featuring beans from Brazilië, Peru, Uganda, and Ethiopië.

Taster packs are available in various formats, including 3 x 250g, 4 x 250g, 5 x 250g, and 3 x 500g. Regarding the grind, the options include whole beans, espresso, percolator, filter, and a coarse grind for French press, showing that the roaster caters to a wide variety of brewing methods.

Origin and Supply Chain Information

The public product pages list origins such as Guatemala, Colombia, Brazil, Peru, Uganda, and Ethiopia. Victorie Selectie is listed as a single-origin from Guatemala, while Pure Victorie is described as a single-origin from Colombia. Veelzijdige Victorie features a blend of beans from Brazil, Peru, and Colombia.

There is less publicly available information regarding the rest of the supply chain. Names of farms, cooperatives, exporters, importers, and harvest years are not publicly documented. Similarly, FOB prices or direct trade contracts are not mentioned. Consequently, origin information is primarily limited to the countries of origin and the blend compositions.

Sustainability and Packaging

Victorieboontje states that for every 25 kg of coffee sold, one tree is planted or donated via Green Earth. Additionally, a reusable stainless steel coffee canister is offered for volumes of 5 and 10 kg. This canister operates on a deposit system and is designed to reduce packaging waste.

The private label page mentions UTZ and Rainforest Alliance certified plantations. However, public confirmation of certification is not recorded for all coffees in the retail range. The available information shows which sustainability claims are mentioned, but not how broadly they apply across the entire assortment.

Sales, Hospitality, and Events

Sales are conducted through multiple channels. Official information mentions the webshop, subscriptions, private label, hospitality, office solutions, and on-site coffee services. Within the municipality of Alkmaar, local delivery via cargo bike is mentioned. Radio Bakker Alkmaar on the Scharlo in Alkmaar is listed as a pickup point.

Coffee machine solutions are also mentioned for business clients. Brand names such as La Marzocco, La Pavoni, and Franke appear on the service pages. Aside from Radio Bakker Alkmaar, no other external retail partners are publicly documented. Furthermore, there is no public record of a permanent shop, tasting room, or café under the name Victorieboontje.

There is, however, a mobile espresso service under the name BakkieBar, described as a coffee bar on a cargo bike for events. The information mentions applications such as networking drinks, product launches, and trade fair stands. Business tasting sessions at offices are also described, where various blends are brought directly to a company location.

Team, Media, and Public Information

Rowan Bakker is the only publicly mentioned owner. Other roles, such as head roaster, buyer, trainer, or quality manager, are not listed by name. A public employee count is also missing. The available information therefore depicts a business centered around the owner and the Alkmaar location.

Local media gave attention to the coffee label in 2025. Additionally, a public reference was found regarding participation in the Noord-Hollandse Horecabeurs at the AFAS Stadion Alkmaar. Broad trade media, competition awards, SCA mentions, or results from Dutch coffee championships are not publicly documented. As such, the profile of Victorieboontje remains primarily local and business-oriented.

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