Wonder Beans

More About Wonder Beans

Wonder Beans is a coffee brand by We Wonder Company, the company behind Wonder Beans and Wonder Leaves. Public records state the company was founded in 2022 and operates as a small organization with 2 to 10 employees. Location information varies across sources; Utrecht is mentioned as the headquarters, while Amsterdam also appears in public business data. Consequently, the exact place of founding cannot be definitively established.

Origins and Background

The public launch of Wonder Beans took place in October 2023, naming Ferry Poppegaai and Maarten as founders. Maarten is identified elsewhere as Maarten van Zelst. Official information lists Ferry Poppegaai as the owner of Wonderbeans and as director and co-founder of We Wonder Company.

The stated motivation behind the launch was the desire to leave the earth in the best possible condition for the next generation. This vision was linked to Ferry Poppegaai’s previous experience in the commercial sector. As such, the company positions coffee not just as a beverage, but as part of a broader chain with a focus on origin, production, and emissions.

Roasting and production

The Wonder Beans roastery is described as being located in Utrecht. The company uses a Probat coffee roaster powered by Dutch wind energy. The roasting method is described as fossil-free, manual, in small batches, and at low temperatures. The company also uses the term “slow roast”. The exact batch capacity is not publicly documented.

Three temperatures are mentioned for the roast levels: Light at 205°C, Medium at 210°C, and Dark at 220°C. Furthermore, the company mentions SKAL certification and process management according to ISO 9001 for food trading. Publicly available data on the head roaster or the technical capacity of the roasting machine is unavailable.

Coffee Selection

The coffee bean offering consists of nine documented products. Origin filters mention Ethiopia, Honduras, Uganda, Peru, and Tanzania. Examples of product names include Delicious Deep, Marvelous Medium, Beautiful Bold, Delightful Decaf, Peru Eden, and Ethiopia Yirgacheffe.

The formats vary. In addition to coffee beans, coffee pods, espresso grind, filter grind, and fresh brew for business customers are mentioned. Processing methods include Fully washed, Natural, Semi-anaerobic fermentation, and Swiss Water Decaf. The filters also list EU Organic and Responsible trade certified as certifications or designations.

Origin and Supply Chain

Wonder Beans operates under its own Responsible Trade Standard. This standard covers human rights, women’s rights, child labor, food safety, and a living income. Compliance with this standard is verified through Control Union. Additionally, the company states that prices for direct sourcing are benchmarked against a living income methodology.

The product information provides several concrete origins. For Peru, this includes Jaén-San Ignacio, involving 574 farmers, Coffea arabica Typica, grown at an altitude of 1,400 to 1,800 meters and processed using the Fully washed method. For Uganda, the Manafwa district is mentioned, with 380 farmers, Coffea arabica Bugishu, the same altitude range, and Natural processing.

Other mentioned origins include Ethiopia Yirgacheffe, with 12 farmers, and Tanzania Kagera, with 312 farmers. Regarding decaf, the company notes a limitation: due to the decaffeination process, this coffee is not claimed to be fully traceable.

Sustainability and Certification

We Wonder Company has been B Corp certified since August 2023, with a reported B Impact Score of 137.7. Additionally, SKAL is mentioned for organic production, meaning the EU organic logo may appear on organic products.

Regarding CO₂, the company utilizes life cycle assessments conducted by external specialists. Residual emissions are invested in projects such as Gold Standard or VCS according to the described method. The company does not claim an exact one-to-one offset per cup of coffee.

A fixed amount per kilogram of coffee and tea is reserved for regenerative agriculture and reforestation. A Dutch government subsidy of ₦380,000 is also mentioned. For commercial packaging, a reusable Wonder Beans tin has been documented, which is collected, cleaned, and reused. A CO₂ reduction of 55% is cited for this packaging.

Sales and the corporate market

Wonder Beans sells through its own webshop categories for coffee beans, coffee pods, tea, subscriptions, and corporate orders. The business branch focuses on SMEs, the hospitality sector (horeca), and larger organizations, offering coffee, tea, by-products, and the delivery or servicing of coffee machines.

TivoliVredenburg documents Wonder Beans as the coffee and tea partner for visitors. It was reported in April 2025 that TivoliVredenburg switched to Wonder Beans as its coffee supplier. Van Zelst lists corporate coffee products from Wonder Beans, including Delightful Decaf, Marvelous Medium, Delicious Deep, and Beautiful Bold.

Café, events, and team

A dedicated café, tasting room, or publicly accessible roastery bar by Wonder Beans is not publicly documented. Similarly, fixed cuppings or opening hours for a tasting room are not listed. However, TivoliVredenburg served as the location for a public event regarding the partnership, titled Morning Beats with Wonder Beans.

Wonder Beans was also mentioned at Horecava TrendLAB 2025 under the theme of Chain Responsibility. Additionally, there are project pages for customer-oriented allocation of so-called Wonders, featuring projects focused on agriculture, reforestation, and the Wonder Women Collective.

Publicly mentioned individuals associated with the company include Ferry Poppegaai, Maarten van Zelst, Frans Taapken, and Janneke Pijnenburg. Poppegaai and Van Zelst are cited as founders or co-founders. Taapken is publicly mentioned as a freelance Q grader with a relationship to We Wonder Company. Pijnenburg is mentioned as an account manager with experience at the company.

Disclaimer: We do our best to keep all information in this article as accurate as possible. Have you come across something that is no longer quite correct? Send a message to the editorial team at [email protected] and we'll update it!