The Coffee Vondelpark

The Coffee Vondelpark is located at Eerste Constantijn Huygensstraat 33H in Amsterdam Oud-West. The shop opened in late May 2025 and marks the first Dutch branch of the Brazilian coffee chain The Coffee. The brand announced the opening on May 30, 2025. Local media reported in early June that the branch had opened the previous week.

The parent company of The Coffee was founded in 2018 by brothers Alexandre, Carlos, and Luis Fertonani. They developed the concept after traveling through Japan. According to their own description, the chain combines Brazilian coffee with Japanese ideas of simplicity, minimalism, and service.

According to local reports, the Amsterdam branch is led by a French-Algerian owner and his German wife. They discovered The Coffee during a trip to Portugal. Their names and previous work experience are not publicly listed. As a result, little is known about their personal background or their role within the broader organization.

The business model focuses on compact locations, a minimally furnished space, and digitally supported orders. Take-away plays a central role in this formula. The design aligns with the minimalist aesthetic the chain associates with Japan. Staff in Amsterdam work, according to their own explanation, with an interpretation of “omotenashi,” a Japanese concept centered on attention to guests and service.

This reference primarily describes the company's positioning. Public information does not provide independent benchmarks against which its application can be assessed. Furthermore, no data has been published regarding visitor numbers, average dwell time, or the ratio between on-site consumption and takeaway orders.

The menu lists coffee under the names White, Kraft, and Black. According to The Coffee, White Bag coffee is used for both espresso and filter coffee. For European locations, this coffee originates from Brazil. A collaboration with Manhattan Coffee Roasters is not publicly documented on the location page, the menu, social media, or in the press publications reviewed.

The available preparation methods include single and double espresso, Americano, and macchiato. The menu also features various milk-based drinks. For filter coffee, the establishment uses V60 and batch brew, among others. The V60 is available hot, with ice, or with ice and milk. Cold brew is offered as a separate cold brewing method.

The named coffee drinks include Pure Black, True White, Iced Black, and Iced Latte. The menu also lists Black Ginger, Lemon Honey Coffee, Tonka Latte, and Mad Mocha. Additionally, there are flavored and seasonal latte variants. The names themselves reveal little about exact ratios, recipes, or ingredients used, as these details are not publicly described for every drink.

In addition to coffee, the location sells drinks featuring matcha, chai, and chocolate. Examples include Matcha Latte, Ichigo Matcha, and Mango Vanilla Matcha. At the opening, Matcha Tonka Latte and Ichigo Matcha were also highlighted. The menu further lists products from external brands, including oat milk from Minor Figures, mineral water from Marie-Stella-Maris, Lemonaid, and ChariTea.

Some origin details have been published regarding White Bag coffee. The Arabica comes from Fazenda Sertão in Carmo de Minas, within the Mantiqueira de Minas region of Brazil. It is the Yellow Bourbon variety, processed using the natural method. The coffee grows at an altitude between 1,100 and 1,450 meters and receives a medium roast.

For the Kraft and Black editions, the Amsterdam menu does not always specify the producer, origin, or roaster. As a result, a complete picture of all coffees served at this location cannot be formed based on the available information.

Public workshops, tastings, exhibitions, or recurring events are not documented. The Dutch Instagram account does, however, share photos of customers via the “#thetagday” format, mentioning the location near Vondelpark. No formal community program or local collaboration is described.

Public information on sustainability is also limited. No specific goals have been published regarding waste, energy use, or reusable cups. Nor are sustainability certificates mentioned for this location. Therefore, the presence of certain suppliers on the menu does not prove a broader collaboration on environmental or social responsibility.

The opening received attention from De Westkrant, De Buik van Amsterdam, and Misset Horeca. These publications primarily described the new hospitality business, the concept, and the menu. Publicly documented industry awards, competition results, or mentions on recognized coffee sector rankings are absent.