LUA Coffee en Treats has been based in Zwolle since 2024. The article describes the concept, the espresso-focused drink menu, the vegetarian menu, events, and the collaboration with Finders Keepers.
About LUA Coffee & Treats
History and Concept
LUA Coffee & Treats has been located at Sassenstraat 56 in the center of Zwolle since 2024. An exact opening date has not been publicly recorded. The business was founded by Lisanne Noordman, who previously studied business administration in Groningen and Utrecht. She subsequently worked in various office roles and gained experience in the Zwolle hospitality industry.
Noordman began developing the concept during the pandemic. Her personal preference for vegetarian and vegan food played an important role in this. Her partner helped with the construction and interior design but is not mentioned as a co-founder in public information. The name LUA means “moon” in Portuguese. Portuguese and Mediterranean references are reflected in the interior, including through warm colors, plants, and natural materials.
The coffee bar shares the building with Finders Keepers Vintage Clothing. The clothing store is located primarily at the front, while LUA is situated at the back of the building. This combines coffee, food, and second-hand clothing under one address. According to the available information, the concept emphasizes small-scale operations, personal contact, and space for meeting.
Coffee and drinks
LUA serves coffee from Keen Coffee from Utrecht. No other coffee roaster is mentioned on the public drink menu. The offering consists mainly of espresso-based drinks. The menu lists espresso, double espresso, americano, flat white, cappuccino, large cappuccino, caffè latte, and latte macchiato. Additionally, there is an iced americano and iced latte.
In addition to coffee, the menu features chai latte, dirty chai, mocha latte, turmeric latte, matcha latte, and chocolate latte. Cold versions of matcha, chai, and dirty chai are also listed. For milk-based drinks, customers can choose from cow's milk, oat milk, coconut milk, and Sproud's pea milk. The establishment does not charge a surcharge for plant-based milk, as stated on their menu.
Manual brewing methods are not listed on the current public menu. Therefore, there is no public offering for pour-over, batch brew, AeroPress, French press, siphon, or cold brew. Available information suggests a coffee menu focused primarily on espresso, supplemented by hot and cold alternatives.
Food and Origin
The entire menu is vegetarian, largely vegan, and partially gluten-free. Noordman links this choice to her own eating habits and a more conscious approach to food. She views a vegetarian and vegan direction as a way to limit the environmental impact of consumption.
On the current menu, the açaí for the açaí bowl is described as organic. Vegan variants are possible for several dishes, and gluten-free bread is listed as an option. In addition to Keen Coffee, the drink menu mentions brands such as Sproud, Fritz-Kola, Thomas Henry, Schulp, Naturfrisk, and YAYA Kombucha. The nature of the commercial agreements with these suppliers is not publicly described.
Little information is available regarding the origin of individual coffee beans. Names of coffee farmers, producers, plantations, or regions are not publicly recorded. Neither are purchasing terms, direct-trade agreements, or coffee certifications mentioned. The same applies to goals regarding reusable cups, food waste, energy use, and packaging.
Events and Collaborations
LUA organizes and facilitates events where coffee, creativity, and social interaction come together. In March 2025, a latte art workshop was held in collaboration with latte art practitioner Schuimschilder. The announcement noted that this was a repeat of a previous workshop.
Additionally, the venue documents multiple editions of “Sip & Paint.” During these evenings, participants combine painting, drinking, and social contact. An open stage for poetry and music, organized by Viviane ten Dam, was also announced. Participants could present music or spoken word there.
The collaboration with Finders Keepers goes beyond sharing square footage. Both businesses present the location as a combination of hospitality and vintage clothing. Publications about second-hand shopping and activities with a lower environmental impact have mentioned the joint location in Zwolle.
Media attention and positioning
LUA appeared in De Swollenaer in March 2025 within the series “Rondje Vega(n) in Zwolle.” Vegan Friendly included the venue in February 2025, with information about the menu, Keen Coffee, and plant-based milk without a surcharge. RestauPlant also maintains a profile and menu registration; this registration was updated in April 2026.
In 2026, the combination of LUA and Finders Keepers also appeared in Ecopolitan Slow Fashion Magazine. Working Remotely named LUA in May 2026 as a location for remote work in Zwolle. Independent competition prizes, expert jury awards, or formal coffee rankings are not documented in the consulted public information.
