Graaf Floris

Graaf Floris is a café-restaurant on Vismarkt in Utrecht, featuring espresso, special coffees, appelbol, affogato, and beer tastings within a broader hospitality concept.

About Graaf Floris


Graaf Floris on the Vismarkt in Utrecht

Graaf Floris is a café-restaurant located at Vismarkt 13 in the heart of Utrecht. Public sources refer to it as Café Restaurant Graaf Floris. The location is in the old city center and has a profile that extends beyond just coffee. The offering includes breakfast, lunch, coffee with pastries, dinner, and drinks for later in the day. For coffee enthusiasts, the key aspect is how coffee is presented within this broader hospitality concept.

History and Concept

According to information shared by the establishment itself, Graaf Floris opened its doors in 1973 in the building on the Vismarkt. The original founders are not documented in the sources consulted. However, the current owners are known. Rik van Orsouw and Angela Hol took over Graaf Floris in 2023.

Van Orsouw and Hol know each other from the Utrecht hospitality scene. They met in 2015 at work at Stadskasteel Oudaen. During a trip to New Zealand in 2020, they made plans for their own hospitality business. Those plans later took shape at Graaf Floris.

The concept presented to the public revolves around a nostalgic café-restaurant in the city center. A part of the existing character is preserved. At the same time, new dishes and drinks have been added to the menu. Familiar elements, such as the warm apple bun and Irish Coffee, remain part of the profile. The establishment thus positions itself not exclusively as a coffee bar, but as an all-day venue with a clear coffee component.

Coffee and Brewing

The available information about coffee is concrete but not complete. An external review mentions Boot Koffie as the coffee used for at least the cappuccino. The own menu card reviewed in the research does not mention a roaster. As a result, it cannot be determined whether Boot Koffie is used for all coffee drinks.

The drink menu from May 2026 lists various espresso-based hot drinks. These include, among others, lungo, espresso, double espresso, café latte, latte macchiato, espresso macchiato, cortado, cappuccino, and flat white. This aligns the offering with a recognizable café assortment centered around espresso.

In addition to these basic drinks, so-called special coffees are listed on the menu. These are prepared at the table. The mentioned variants are Dutch, Irish, French, Italian, Spanish, Jamaican, and Cuban. This category falls within the broader hospitality concept, in which coffee is also used as a drink after or alongside a meal.

The menu also includes cold coffee preparations under the name “Bill’s iced coffees”. The listed drinks are Café Freddo Espresso, Café Freddo Cappuccino, Frappé, and Matcha mango. The available sources provide no further technical explanation regarding extraction, grinding, milk usage, or ice technique.

Apple bun, affogato, and other products

A recurring element in the documentation is coffee with a warm apple bun. Irish Coffee is also explicitly mentioned as a preparation served at the table. Additionally, there is an affogato with apple ice cream and hot espresso. This combination connects coffee with a product that has been part of the establishment for a longer time.

Several names are documented among the suppliers. The drink menu mentions pastries from Bond & Smolders, including cake and apple pie. Furthermore, De Buik van Utrecht reported that the apple ice cream for the warm apple bun and the affogato is made by the Utrecht ice cream maker Venezia. For coffee, no further origin information was found besides the mentioned reference to Boot Koffie.

Community and activities

Graaf Floris documents a monthly beer tasting on Thursdays in the Utrecht city center. The theme changes each month. The tasting is organized in cooperation with Daan’s Drinks. Daan van den Berg from Daan’s Drinks explains that participants receive six beers. Graaf Floris provides beer and food pairings for the occasion.

For 2026, themes and dates have been mentioned, including Poland on June 11, Belgium on July 9 and August 10, and Utrecht on September 10. These activities are focused on beer and food, not specifically on coffee. No coffee workshops, coffee tastings, exhibitions, or other coffee-focused gatherings were found in the sources consulted.

The establishment also offers group lunches and dinners for parties of more than seven people. Dietary requirements and allergies are taken into account. This aspect fits the broader café-restaurant profile, where coffee is just one component of the overall operation.

Sustainability, sourcing, and public attention

The consulted sources do not document any specific sustainability practices at Graaf Floris. There is also little information available regarding coffee sourcing. Beyond the mention of Boot Koffie for the cappuccino, no further details were found about origin, producers, certification, or direct purchasing.

Graaf Floris does appear in various public mentions. Ontdek Utrecht lists the location at Vismarkt 13 and refers to coffee, pastries, and the warm apple bun earlier in the day. De Buik van Utrecht published an article about the café-restaurant in April 2025 and later also mentioned a beer tasting in collaboration with Daan’s Drinks.

Eten wat de podcast published a review mentioning the Boot Koffie cappuccino. The associated Utrecht restaurant page lists Graaf Floris at Vismarkt 13 with a rating of 7.8. Horecaprijzen.nl also lists Graaf Floris in Utrecht among the nominees in the lunchroom or sandwich shop category.

Place within the Utrecht Coffee Scene

Based on the available information, Graaf Floris is best described as a café-restaurant with a recognizable coffee offering. The focus is not on documented filter methods, origin transparency, or coffee events. Coffee is presented as part of a broader range of breakfast, lunch, pastries, dinner, and drinks. For those following the Utrecht coffee scene, this case shows how coffee can play a steady role even within a classic hospitality concept.


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