NL BY AMI Café translates an urban bistro heritage into an all-day espresso brunch in the city center. Featuring Peeze coffee, a pink Dalla Corte, and photogenic signature drinks, the spot is perfect for to-go orders, long communal tables, and events.
About BY AMI Café
BY AMI Café Rotterdam, an espresso-driven brunch hub in the city center
BY AMI Café translates an urban-bistro heritage into an all-day brunch and coffee model in the center of Rotterdam. The location at Wijnhaven and Posthoornstraat features theatrical, colorful interiors that evoke a recognizable, almost “fairytale” experience for a wide audience.
The concept is presented as the next chapter for the brand. After years at Kop van Zuid and establishing a location in Den Haag, the team is bringing the evening magic of their restaurants to the daytime, offering brunch, matcha, iced coffee, and accessible daytime cocktails.
Origins and Concept
Entrepreneur Ahmed Baglari built the brand around bold design and an experience-driven style. In the café iteration, that DNA remains visible, while the focus shifts toward daytime moments and fast, visually striking drink presentations that invite social media sharing.
The establishment focuses on comfort and pace. Atmosphere and service are optimized for to-go orders, leisurely brunches, and drinks, ensuring that both regulars and day-trippers can easily find their spot.
Coffee Program and Equipment
The house coffee comes from Peeze, a Dutch roaster that has supplied BY AMI for years. The partnership is explicitly linked to quality and sustainability, forming a visible foundation for the café’s offerings.
The coffee bar utilizes a customized Dalla Corte espresso machine, recognizable by its pink finish. The choice is both visual and technical, supporting a bar flow where skilled espresso preparation takes center stage.
Drinks and presentation
The menu emphasizes espresso-based drinks with striking signatures. Examples include the “Brûlée Cappuccino” and the “Spanish Latte Pistachio”, which are served as showpieces designed for instant recognition in photos and videos.
Cappuccino, iced coffee, and matcha latte play a leading role during daytime service. Public menu texts and communications make no explicit mention of manual brew methods such as V60, Chemex, or AeroPress. Preparation seems to focus on espresso machines and chilled coffee formats.
Community and events
BY AMI actively programs for groups and occasions throughout the day and evening. Packages include cocktail workshops, music bingo, and shared lunch platters, making the location versatile for informal meetups and organized events.
Local reports describe a mix of office workers, tourists, and neighborhood residents. The spot is positioned as a place where visitors are encouraged to take their time, with room for both quick takeaway drinks and longer moments at the table.
Sustainability and Sourcing
The kitchen prefers seasonal and organic products wherever possible. They work with reliable suppliers, with coffee partner Peeze aligning closely with their ambitions regarding quality and sustainability.
Public sources highlight local and organic accents within the group’s broader culinary approach. Specific operational policies, such as structured waste management, on-site composting, or a systematic discount for reusable cups, are not detailed in the available documentation.
Visibility and recognition
BY AMI frequently appears in national and local coverage due to its bold interiors and colorful dishes. Profiles and reviews amplify the visibility of the café concept and place the brand on the radar of a wide hospitality audience.
The social footprint is strong, with significant attention paid to its “Instagrammable” character. Formal national coffee awards for the café are not mentioned in the consulted documents.
Key takeaways for coffee professionals
- Espresso is the backbone, with a customized Dalla Corte serving as both a visual and technical anchor.
- Signature drinks such as “Brûlée Cappuccino“ and “Spanish Latte Pistachio” drive brand recognition and shareability.
- The product mix emphasizes cappuccino, iced coffee, and matcha for daily consumption.
- Manual brew methods are not publicly highlighted; the focus remains on machine-based and cold formats.
- Event packages broaden revenue streams and attract diverse target groups to the city center.
- The partnership with Peeze supports a consistent narrative of quality and sustainability.
- Specific operational sustainability details are not broken down in the available communications.
In short, a recognizable proposition in the heart of Rotterdam
BY AMI Café pairs bold design with an espresso-driven menu and photogenic signatures. The formula serves office visitors, residents, and tourists with speed, atmosphere, and customizable packages for various occasions.
With Peeze as the permanent roaster and a clear daily focus, the establishment positions itself as a community-friendly hub in the center. The visible brand identity and accessible drink selection together form a consistent and recognizable café profile.