NL Anne and Max Leeuwarden opened at Naauw 18 in 2024. The article describes the location, franchisee Marloes Rovers, the coffee chain involving Peru, Cultivar, and Keen Coffee, as well as local mentions.
About Anne&Max Leeuwarden
History and Concept
Anne&Max Leeuwarden is located at Naauw 18 in the city center of Leeuwarden. The location sits at the corner of Naauw and Groentemarkt. Anne&Max describes the location as an urban “living room,” a term that also fits within the broader concept of the chain. That concept was developed by founder Wobbe van Zoelen.
The Leeuwarden location opened on Tuesday, November 12, 2024. This made it the thirtieth location of Anne&Max. The official location page lists Marloes Rovers as the franchisee. She originally comes from Brabant and has lived in Leeuwarden for some time. Public profiles mention her background in the hospitality industry, along with previous work experience as a location manager at YoungCapital.
The formula focuses on multiple moments of the day. The location page mentions breakfast, coffee and tea, cake, lunch, brunch, high tea, and drinks. This means the location is not only set up around coffee, but also around food and lingering. In interviews, attention has also been given to the role of the business for students, neighbors, and families. A children’s corner has also been mentioned.
Coffee and Brewing
The coffee at Anne&Max is linked within the chain to a fixed coffee partner. Anne&Max mentions a collaboration with local exporter Cultivar, coffee roaster Keen Coffee, and coffee farmers in Peru. Keen Coffee roasts the beans for Anne&Max. No other roaster has been documented for the Leeuwarden location in the provided research.
The menu at Anne&Max lists various coffee drinks. These include espresso, espresso macchiato, cortado, cappuccino, caffè latte, flat white, latte maxiato, and filter coffee. The espresso is described on the menu as a washed Bourbon espresso from Peru. Filter coffee is also listed as a separate menu item.
In addition to fixed coffee drinks, seasonal products are mentioned. For example, Anne&Max has listed salted caramel cold brew as a seasonal item. According to the description, this drink is prepared with their own filter coffee. Such mentions show that the coffee line consists not only of espresso-based drinks, but also of filter brews and cold variants.
Origin and sustainability claims
Anne&Max describes its coffee supply chain as direct trade. The chain names Ramos Ccoillar and family members from the Nueva Florida community in Peru as its coffee farmers. Cultivar is described as the link between the farmers in Nueva Florida and Keen Coffee in Utrecht. According to Anne&Max, Cultivar was founded in 2016 by Lisanne Oonk.
The organization also highlights broader sustainability choices. Anne&Max states that it has been a partner of MVO Nederland since 2019 and is part of the Futureproof Coffee Collective. Furthermore, the chain notes that 95 percent of the items on its menu are organic. Anne&Max also claims that its menu is avocado-free.
Regarding coffee pricing, Anne&Max states that in 2024 it paid 57 percent more than the market price. This percentage is based on its own calculation of a fair price for coffee farmers. Additionally, public communications have mentioned collaborations with people at a distance from the labor market, Natuurmonumenten, and seagrass restoration projects through Lowlander’s Cool Earth Lager.
Neighborhood, activities, and audience
The location is also linked to local activities in the research. Eventbrite lists “the Love Run” on February 14, 2026, at Anne&Max Leeuwarden. The event was organized by Runpoint Leeuwarden. Social media posts by Runpoint also mention Anne&Max Leeuwarden as the venue for this run.
Additionally, a reference was found on Instagram to a barista workshop for the team at Allsorb Airfilter. No exhibitions or specific coffee tastings at Anne&Max Leeuwarden are documented in the provided research. The available information primarily indicates that the location is used for meetings, group activities, and hospitality moments.
Press and external mentions
Several articles about Anne&Max Leeuwarden appeared around the time of its opening. Koffiegek.nl published an article on November 12, 2024, about the opening as the thirtieth Anne&Max location. FranchisePlus wrote on November 17, 2024, about the opening of the thirtieth “living room” in Leeuwarden. Barts Boekje published an interview article about the location and Marloes Rovers on December 9, 2024.
Later, an article from Welkom in Leeuwarden also appeared about coffee at Anne&Max Leeuwarden. That article mentioned Marloes and Toon and described the coffee chain’s journey from Peru via Cultivar and Keen Coffee. Visit Leeuwarden lists the location at Naauw 18. The Vegetariërsbond mentions Anne&Max Leeuwarden and links Anne&Max locations to the LEKKER VEGA Silver certification. This certification requires that at least 75 percent of the menu is vegetarian and at least 30 percent is plant-based.
Profile within the Leeuwarden coffee sector
Anne&Max Leeuwarden combines a national formula with a local presence in the Friesland capital. The available information highlights franchisee Marloes Rovers, the 2024 opening, a coffee chain connected to Peru, Cultivar, and Keen Coffee, and a menu featuring well-known espresso drinks and filter coffee. This places the location within a broader trend where coffee, breakfast, lunch, and informal meeting spots are increasingly coming together.