NL BeanBrothers
BeanBrothers grew from a mobile coffee bar into an urban roastery in Eindhoven, featuring transparent trade, fresh beans, workshops, and characterful blends.
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More About BeanBrothers
The Evolution from Mobile Coffee Bar to Urban Roastery
BeanBrothers started in 2009 as a modest mobile coffee bar at festivals. Founder Arjan van der Hoek wanted to provide a high-quality alternative to the weak coffee typically served at events. This initiative quickly grew into an international success, with the company catering events across Europe and completing projects in the United States and Japan.
In 2012, Van der Hoek began experimenting with roasting coffee, driven by a desire to fundamentally better understand the origin of the coffee bean. Since there was no formal training available at the time, he taught himself the craft. This eventually led to the successful opening of Stadsbranderij Eindhoven in 2014.
The Hidden Roastery in Eindhoven
The physical roastery is located in a building nearly two hundred years old. This former matchstick warehouse at Bergstraat 14a is accessible via a narrow alley, which reinforces the unique and hidden identity of the coffee brand. Visitors can stop by from Friday through Sunday to taste freshly roasted coffee.
Alongside Arjan, Gipke van der Hoek plays a key role in the daily management. The professional team currently consists of two to ten employees. Laura Schut from JUNO provides the educational barista workshops at the roastery. The brand is now firmly rooted in Eindhoven’s specialty coffee segment. In the 2016 Algemeen Dagblad Coffee Test, the company already achieved an impressive fifth place.
Philosophy: Making Bitter Better
The mission of BeanBrothers is summarized in the slogan “Making Bitter Better”. The company strives for coffee that tastes outstanding and is fair to the farmers. Their roasting style consciously follows a deliberate middle path: the coffee is not roasted too dark, too light, too slow, or too fast.
In their user-friendly webshop, the coffee is categorized into six clear flavor profiles:
Generous Brother
Brave Brother
Charming Brother
Delicate Brother
Lively Brother
Smooth Brother
Additionally, the product range is conveniently categorized by brewing method, including espresso, filter coffee, and automatic machines. The fresh beans reach their peak flavor one to four weeks after the roast date.
Direct Trade and Coffee Brothers
Transparency is a fundamental pillar of their sustainable business model. BeanBrothers works directly with farmers, whom they respectfully refer to as “coffee brothers”. By eliminating traditional middlemen, they ensure a fairer price for the producer. The explicit goal is to make the entire coffee supply chain significantly more transparent.
The company maintains long-term relationships with various producers worldwide. Well-known coffee brothers include Bruno Souza from Brazil and Betty Jesca from Uganda. The roastery also collaborates with Cafesmo, a collective of 250 small-scale farmers from Honduras. The brand communicates openly about necessary price increases; complex factors such as climate change, rising transport costs, and currency fluctuations are clearly explained to the consumer.
Signature Blends and Single Origins
The diverse assortment features several striking blends and single origin coffees. The ‘Brotherhood’ is the brand’s staple multi-country house blend. This natural coffee from Nicaragua, Brazil, and Honduras offers notes of red fruits, milk chocolate, and sugarcane. In contrast, the ‘Italian Stallion’ is aimed at lovers of a traditional, darker espresso. This specific blend combines Arabica and Robusta for a sweet and creamy cup.
Additionally, the roastery offers exceptional single origins with a unique story:
Classic Brazil: Sourced from farmer Ely Humberto Nunes, featuring recognizable notes of milk chocolate and almonds.
Bugisu: Grown at an altitude of 1,500 meters in Uganda and characterized by dark chocolate and salted caramel.
Elmer & Aristides: A one hundred percent organic coffee from Honduras with flavors of marzipan, tangerine, and caramel.
The brand also offers rotating special editions via the webshop. A current example is ‘Arjan’s Favoriet’ from Bolivia with notes of apple and vanilla. This lighter roast directly supports the Café Femenino project, a successful association of female coffee farmers. When a special lot sells out, customers receive a suitable alternative with a similar flavor profile. Sustainability remains a priority; for instance, the 250-gram bags are currently one hundred percent biodegradable.
Services for Consumers and the Business Market
BeanBrothers successfully serves both the private consumer and the demanding corporate market. Through their webshop, consumers can easily purchase fresh beans for home or office use. For the B2B market, the roastery provides consistent supplies to various offices and hospitality venues.
Additionally, the company remains true to its original event roots. Their well-known mobile espresso bars are still available for companies, congresses, and trade fairs. This versatile total offering, combined with professional barista training, makes BeanBrothers a complete and reliable partner in today’s coffee world.
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