BlackStock Coffee

More About BlackStock Coffee

Founded in 2015, BlackStock Coffee B.V. is registered under KvK number 62300113, with its registered headquarters located at Aalsmeerderweg 103Q in Aalsmeer. In May 2015, the trade journal Vakblad IJs described the company as a newly launched coffee provider for the hospitality sector, noting Jeroen Kraan and Stefan Kleverkamp as the driving forces behind the launch.

From the start, BlackStock focused its positioning on the hospitality industry. According to reports from that time, the founders aimed to elevate the quality of coffee served in Dutch cafes and restaurants. The company also offered professional coffee machines without requiring an upfront investment, a business model that bundled equipment with coffee supply and maintenance services.

Origins and Business Model

Official information from BlackStock primarily describes the company as a supplier for hospitality and corporate clients, providing coffee, machines, grinders, maintenance, and service. Their website states that BlackStock serves the hospitality sector across the Netherlands and Belgium, handling their own deliveries in both countries.

Alongside its B2B services, BlackStock operates a webshop open to retail customers. However, the packaging is primarily tailored for the hospitality sector and high-volume users; for instance, their FAQ mentions 8kg boxes. This confirms that their product structure remains firmly geared toward professional clients.

Branding, Roasting Methods, and Equipment

BlackStock mentions that their blends are cleaned and then roasted in small batches. In their official descriptions, they use the term “slow roast”. The roasting is done in a drum roaster, with the process taking between 12 to 16 minutes per batch, depending on the blend.

The product pages list various roast profiles, including slow roast, medium roast, and dark roast. Public data regarding the specific brand of roaster, the model, batch capacity, or the name of a head roaster is not documented. Available information focuses mainly on the equipment provided to clients, such as espresso machines, grinders, Lattiz systems, maintenance, and refurbished machines.

Coffee Selection

The assortment is built around eight blends, named RED, GREEN, BLUE, BLACK, GREY, ORANGE, and two decaf variants. The webshop further categorizes the offering into coffee beans, organic coffee beans, ground coffee, and decaf. Official information presents these as blends; a separate single-origin line for consumers is not publicly documented.

Documented products include BlackStock Red, Green 100% Arabica, Blue 100% Arabica, Black organic 100% Arabica, Grey organic, and decaf coffee beans. Additionally, BlackStock Orange ground coffee and BlackStock decaf ground coffee are available. The naming and categories distinguish between regular, organic, ground, and caffeine-free products.

Coffee Origin

For its blends, BlackStock lists origin countries such as Honduras, Peru, Colombia, Brazil, Ethiopia, Uganda, and Vietnam. Some products provide more detail: BlackStock Red contains components from Vietnam Đắk Lắk, Brazil Minas Gerais, West-Honduras, and Ethiopia Kaffa or Illubabor. The altitudes for these components range from 100 to 2,100 meters.

BlackStock Blue features components from Colombia Medellín, West-Honduras, Brazil Southeast Minas Gerais, and Ethiopia Kaffa or Illubabor. According to the product information, BlackStock Black consists of organic Arabica from Peru Jaén and Peru Chanchamayo. This coffee is grown at altitudes ranging from 1,200 to 2,000 meters. Names of farms, producer groups, importers, or cooperatives are not publicly documented.

Sustainability and Certification

BlackStock’s sustainability information mentions two certification lines: Rainforest Alliance and organic. BlackStock Black and BlackStock Grey are described as 100% organic coffees. The company states that it holds an organic certificate and is audited by SKAL Biocontrole. BlackStock Red, Green, Blue, Orange, and Decaf are listed as Rainforest Alliance coffees.

Packaging also receives attention in the official information. Sustainable blends are packed in 100% recyclable bags without aluminum, which are then placed in boxes made from recycled paper. Regarding equipment, BlackStock states that it refurbishes professional coffee machines, grinders, and peripherals. According to the company, equipment is used for an average of 2.5 times its economic lifespan.

Training, team, and public information

BlackStock offers barista training for hospitality clients. The training covers, among other things, calibrating equipment, preparing espresso, and frothing milk. The homepage also mentions training for clients’s new employees. A public program featuring recurring cuppings, consumer workshops, or an events calendar is not documented.

The company’s LinkedIn page lists BlackStock Coffee as an enterprise in the Food & Beverages sector, based in Aalsmeer and founded in 2015. The company size is listed there as 11 to 50 employees. Publicly mentioned employees include Ronald Hordijk, Lara Kleverkamp, Rick Kok, and Thijs Kees. The official site mentions roles such as service technicians, delivery drivers, technical planning, and barista training, but does not link these to individual names.

Public Visibility

BlackStock is publicly visible via its own website, webshop, company information, and trade press. A customer-facing café, tasting room, menu, opening hours, or open walk-in access for retail are not publicly documented. The available information primarily points to a role as a hospitality supplier, webshop operator, equipment provider, and service party. Additionally, awards, competition results, transparency reports, and impact reports are not publicly recorded in the examined data.

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