Brasil Koffie

More About Brasil Koffie

Brasil Koffie is a Dutch coffee company with a public business base in Amersfoort. The company is registered as Brasil BV, with KVK number 51912120. The current address publicly listed is Magnesiumweg 2, 3812 PW Amersfoort. The company focuses on coffee for the hospitality industry, offices and other business clients. Additionally, there is a connection with Het Koffie Cultuur Centrum in Amsterdam.

History and business development

The history of Brasil Koffie begins with Joop van der Kruis. According to company information, he started in coffee in 1979. Between 1988 and 1990, he learned to taste coffee and tea at Wijs en Zn. in Amsterdam. In 1990, he started Brasil Koffie.

The first operations took place in a converted garage in Bussum. There, Joop van der Kruis personally roasted, blended, packaged, sold, and delivered the coffee. In 2003, the company moved to a larger premises in Soest. The enterprise describes this step as a phase in which roasting and packaging were further organized.

Later, Michael van der Kruis joined the company. The available public information does not always cite the same year for this. Brasil Koffie mentions 2008, while Het Koffie Cultuur Centrum cites 2009. It is clear, however, that Michael van der Kruis played a central role in the continuation of Brasil Koffie and Het Koffie Cultuur Centrum. Public business information states that Joop transferred the company to Michael following a decision in 2015.

Roasting, blending, and equipment

Brasil Koffie states that the company itself roasts, blends, packages, sells, and delivers coffee in the Netherlands. The public business description also notes that Joop van der Kruis learned roasting from an external roaster before starting Brasil in 1990.

An external article from 2019 describes the method as slow roasting. It also states that blends are adjusted because harvests can vary from season to season. Concrete data on the roasting installation is not publicly documented. No public data has been found regarding the brand, model, batch size, software, or fuel type of the roaster.

The website does list professional coffee machines and service products, such as the Jura X8, Jura WE6, Lattiz 2.0, and Puls 75. These products fall under machine supply and service. They are not documented as roasting equipment of Brasil Koffie.

Coffee Assortment and Origins

The official coffee category of Brasil Koffie lists ten coffee products. These include, among others, Brasil Classic Gemalen 1 kg, Brasil Decafe max 1.3% CA Bonen 1 kg, Brasil Decafe max 1.3% CA Gemalen 1 kg, Brasil Rainforest Superieur Medium 1 kg, and Brasil Royal Bonen 1 kg.

Other mentioned products are Brasil Vriesdroog Koffie 500 gram, Decaf Pods 25 st, Dutch Koffie Bonen, Superieur Medium 1 Kilo, and Brasil Superieur High bonen 1 kg. The product information for Brasil Royal Bonen 1 kg describes a blend of 90 percent Arabica and 10 percent Robusta. According to the product information, this coffee contains beans from Brazil, Colombia, Peru, Ethiopia, and Indonesia.

For Brasil Superieur High bonen 1 kg, it is stated that it consists of 100 percent Arabica. According to the product information, this coffee is roasted two degrees hotter than Superieur Medium. The countries of origin mentioned are Brazil, Guatemala, Honduras, Colombia, and Kenya.

Transparency and Sustainability

The available information provides a limited picture of the chain behind the coffee. Countries of origin are mentioned for some products, but no publicly documented farms, producer groups, importers, cooperatives, or direct-trade contracts have been found. No public reports on farmgate prices or contracts for green coffee have been located either.

At the product level, the name Brasil Rainforest Superieur Medium 1 kg appears. However, the public product information does not mention a certification number, certifier, or chain-of-custody data. Het Koffie Cultuur Centrum also mentions a Fair Trade product of 250 grams of ground coffee. This does not indicate a general certification for the entire company.

No public figures are documented regarding waste policy, packaging reduction, CO2 reporting, or energy use during roasting. No public environmental goals with specific years or measured reductions are mentioned either.

Distribution, service, and sales channels

According to its own information, Brasil Koffie delivers throughout the Netherlands. The company focuses on the hospitality industry and offices, providing coffee, equipment, ingredients, and service concepts. The website functions primarily as a product catalog based on quotes. For products, a quote request is mentioned instead of a public checkout price.

For private customers, Brasil Koffie refers to Het Koffie Cultuur Centrum. This location is situated at Nieuwezijds Voorburgwal 133 in Amsterdam. The center is described as a place where coffee from Brasil Koffie is served, tasted, and sold.

Het Koffie Cultuur Centrum lists opening hours from 10:00 to 17:00. The associated shop mentions categories such as coffee, cleaning, coffee machines, and accessories. The retail offerings include, among others, Peru, Colombia, House Blend, Fair Trade, Low Caffeine, Superior Medium, Superior High, Guatemala, and Ethiopia in 250-gram packages.

Training, team, and public visibility

Brasil Koffie mentions on-site barista training for staff. The training covers, among other things, coffee preparation, presentation, latte art, and machine cleaning. The company also mentions an All-in-Contract for machine service, including two maintenance visits per year and coverage for technicians, breakdowns, material costs, labor, and travel expenses. Annual filter replacement is excluded from this.

Het Koffie Cultuur Centrum lists Joop and Michael van der Kruis as father-and-son owners since 2014. LinkedIn describes Brasil Koffie as a food-and-beverage-services company in Amersfoort with two to ten employees. Other roles, such as head roaster, production manager, green coffee buyer, trainer, or cafe manager, are not publicly documented.

Public press information is limited. Mister Barish published an article in 2018 about Het Koffie Cultuur Centrum and in 2019 about Brasil Koffie. A Dutch roaster list from 2024 mentions Brasil Koffie and refers to Het Koffie Cultuur Centrum as a tasting location. Specific prices or competition wins for Brasil Koffie are not publicly documented.

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