Brinks Coffee Roasters

More About Brinks Coffee Roasters

Brinks Coffee Roasters is a coffee company with a public address at Veldweg 26 in Hedel. The terms and conditions of the ordering portal list Brinks Coffee B.V., with KvK number 73365572. The founder is publicly identified as Siebe van den Brink. The official founding date is not mentioned in the available company information.

Origins and Business Development

The origin story is linked to Siebe van den Brink’s quest for coffee with more detailed provenance information. Company records state that dissatisfaction with bitter, dark-roasted Italian coffee played a role. It is also mentioned that he traveled to Guatemala to observe the chain from farmer to bean.

A public update from Siebe van den Brink mentions that after four years of operation, the company moved to a new facility in Hedel. This move was aimed at building a larger roastery with increased capacity and more possibilities. In 2017, Brinks CoffeeRoasters was also featured in regional news regarding the Entrepreneur of the Year Maas en Waal, where Siebe van den Brink received the Rabobank Talent Award.

Roasting Style and Positioning

Brinks describes its flavor profile as “easy to love”. With this, the company emphasizes accessible coffee profiles with less complex flavors. The company information lists quality, traceability, fair trade, and sustainable production as key factors in bean selection. Details regarding the roasting machine used, batch size, and roast profile software are not publicly documented.

The available information primarily shows how Brinks describes its approach. Technical data regarding the roasting process is missing. For readers looking to categorize the roasting style, the combination of accessible profiles and attention to origin is most relevant.

Assortment and Coffee Categories

The webshop divides its coffee into Premium coffee and Specialty coffee. The total product overview lists 42 products, including coffee, tea, accessories, barista tools, and maintenance products. The Premium coffee category contains eight products, including Brasil Black Diamond 500 gram, PC Blend 500 gram, Supreme Black 500 gram, and Decaf Peru Swiss Water 500gr.

The Specialty coffee category contains four products: Chocolate Berry 250 gram, Guatemala Adventure 500 gram, Sweet Combo 500 gram, and a Brinks Specialty coffee beans tasting pack 2-pack. The names provide an idea of the product structure, but not all the technical or sensory details behind each coffee.

Brasil Black Diamond is described as a Brazilian blend consisting of 60 percent Cerrado and 40 percent Santos.
Sweet Combo combines a Brinks house Brazilian coffee with coffee from Ethiopia.
Guatemala Adventure hails from the Antigua region in Guatemala.
Decaf Peru Swiss Water comes from Chanchamayo in Peru and is decaffeinated using the Swiss Water method.
Chocolate Berry is described as a combination of Brazilian body and Colombian freshness.

Origin and Supply Chain

The available product information mentions various origins, including Guatemala, Brazil, Peru, Colombia, and Ethiopia. For Brasil Black Diamond, it is noted that the coffee is sourced from farmers registered with the cooperative where Brinks purchases green coffee. For Decaf Peru Swiss Water, the Chanchamayo region is mentioned.

Additionally, Brinks is mentioned as the roaster for coffee from Giday Berhe Retta and Limmu Kossa in Galeh, Jimma, Ethiopia. In the available information, this coffee is linked to This Side Up. This mention shows that Brinks also operates within a broader supply chain context, beyond its own product pages.

Sustainability and Transparency

Brinks cites traceability, fair trade, and sustainable production as its core principles. However, a public transparency report for the entire company is not documented in the available materials. Additionally, no data was found regarding a company-wide waste policy, CO2 reporting, B Corp status, or general organic or Fairtrade certification.

There is, however, a described collaboration with Bar Company. The BC Espresso Blend was developed in partnership with Brinks Coffee Roasters. For that specific blend, Bar Company mentions traceability via Ethereum blockchain, Farmers Direct, and Rainforest Alliance. These claims are specific to the Bar Company blend and do not automatically apply to all coffees under the Brinks name.

Commercial market, retail, and training

Brinks does not focus solely on consumers. Company information mentions a webshop, a B2B ordering portal, and commercial channels for hospitality, offices, and retail. Their business offering also includes coffee machines, barista expertise, training, and support for coffee menus.

According to company information, Brinks serves hospitality businesses, offices, retailers, and home baristas. The company reports over 1,000 customers and more than ten years of experience. Marian’s Kookwereld identifies itself as a dealer of Zijtveld coffee beans from Brinks Coffee Roasters in Hedel, under Siebe and Ruben.

Team, events, and public visibility

Siebe van den Brink is publicly named as the founder. In the product text for PC Blend, he is also referred to as the roaster. Ruben Hübner is mentioned in public information as co-owner and business manager at Brinks Coffee B.V. Stan Barten appears in a post about a planned coffee trip to Vietnam, but his formal role at Brinks is not publicly documented.

Brinks also appears in the context of trade fairs and collaborations. Verel documented participation with Brinks Coffee Roasters, Fiori Project, and Tabify at Horecava 2025. Furthermore, the collaboration with Bar Company for mobile coffee bar and barista services is mentioned. A public café, permanent tasting room, regular opening hours, or a cupping calendar at the roastery are not publicly documented.

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