Coffee Goddess

More About Coffee Goddess

Coffee Goddess is a Dutch coffee roastery founded in 2023 by Vera M. DaklaPack lists Vera Miftari as the owner of the company. The business is publicly documented in Lelystad. Company records list activities related to the processing of tea and coffee, wholesale of coffee, tea, cocoa, and spices, and retail.

Origins and Philosophy

According to Coffee Goddess’s own history, the idea was born from a trip to Colombia. It was there that Vera M. connected with small-scale coffee farmers, an experience cited as the primary influence on the business concept. The company aims to make specialty coffee accessible for home use, with a strong emphasis on ethics and sustainability.

The roastery highlights three core values: honesty, sustainability, and connectivity. These principles guide how Coffee Goddess presents itself to the public. At the same time, not every part of the supply chain is fully documented; names of specific farms or cooperatives are not mentioned in the available public information.

Roast-on-Demand

A central part of their workflow is the roast-on-demand model. When placing an order, customers can specify a light, medium, or dark roast in the order notes. The beans are then roasted and shipped. The company states that roasting only begins once an order has been placed.

Additionally, Coffee Goddess utilizes small-batch roasting for their single origins, ensuring each origin receives a tailored roast profile. The mentioned roasting temperatures range between approximately 180 and 230 degrees Celsius, using a Giesen W1E-series roaster. After roasting, the coffee is hand-packed into stand-up pouches available in two sizes.

Assortment and Origin

The assortment is divided into blends and single origins. The blend line is called The Goddess Collection, which includes Red Horizon, Blue Heaven, Golden Sun, Black Universe, Green Earth, Silver Moon, and a Variety Pack. The single-origin line, Pure Origins, features coffees from Brazilié, Ethiopié, Colombia, Honduras, Indonesié, Peru, and Vietnam.

The Variety Pack consists of five 250-gram packages, containing Golden Sun, Blue Heaven Decafe, Red Horizon, Green Earth, and Black Universe. Silver Moon is described as a dark-roast blend from Brazilié and Vietnam, utilizing both natural and washed processing. Black Universe is a dark-roast blend from Vietnam and Indonesié.

Company information further mentions coffees from Central and South America and Indonesié. According to the product descriptions, Golden Sun consists of arabica beans from Brazilié, Colombia, and Honduras. While these details show an offering that combines multiple origins, they do not provide full insight into individual producers.

Sustainability and Packaging

Coffee Goddess claims to maintain direct and transparent relationships with coffee farmers, stating that they select and purchase their coffees directly from the source. However, in the public information, these claims are not supplemented with farm-lot IDs or the names of specific producers.

For packaging, the company uses resealable box pouches made from recyclable mono-material. The pouch features a grip-seal, sealed top, removable header, and a one-way valve. Once the valve is removed, the pouch can be disposed of with plastic waste. The labels include a QR code providing information on origin, processing, coffee type, and variety.

Coffee Goddess mentions Fairtrade and Rainforest Alliance in the context of certification. However, no certificate numbers or batch codes are present in the reviewed public information. The company also mentions green energy sources and CO2 compensation, though no public, quantified emission data was found in the provided materials.

Sales, B2B market, and physical presence

Sales are handled through their own webshop, featuring categories for The Goddess Collection, Pure Origins, subscriptions, tea, and Moccamaster. For business clients, Coffee Goddess targets the hospitality sector, offices, and retailers. The business information includes volume-related terms and wholesale rates for consumer packaging.

Subscription products are also available, including options for Ethiopié Yirgacheffe, Vietnam Dalat Lam Dong, Peru Selva Central, Honduras Marcala, and Colombia Supremo, as well as subscriptions for blends. While pickup in Lelystad was previously possible, the current model only mentions delivery within the Lelystad region.

No café, tasting room, or permanent public storefront is publicly documented. The contact page describes customer service and provides a contact form. The business page mentions that a tasting can be organized following a business inquiry. This is presented as part of B2B contact, rather than a public tasting room.

Public Visibility and Team

No public mentions of awards or competitions were found in the provided material. Coffee Goddess does have a Trustpilot profile in the Coffee Roasters category, with 33 reviews and a displayed score of 4.6 at the time of indexing. Such reviews are user contributions and not professional awards.

The name Vera M. is mentioned by Coffee Goddess as the founder. DaklaPack names Vera Miftari as the owner. The company refers to an enthusiastic team at the roastery in Lelystad, but does not name any further team members or a head roaster. Consequently, public team information remains limited to the founder and owner.

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