Fucking Strong Coffee

More About Fucking Strong Coffee

Fucking Strong Coffee started in 2018 in Amsterdam. At the time, the brand emerged as an in-house label within the coffee shop Good Beans. In the winter of 2020, the first eye-catching tins appeared on the market. The founders viewed the prevailing culture surrounding specialty coffee as monotonous, exclusive, and elitist. That’s why they opted for a completely different, direct approach. Their positioning is emphatically anti-snob. Accordingly, their permanent slogan makes it clear that their coffee isn’t caviar. In doing so, the brand targets both absolute beginners and true coffee nerds. Everyone is welcome, without the use of complicated industry jargon.

The Team and the Roastery

Two men lead the daily operations of the coffee brand. The company aptly describes them as a talkative American and a down-to-earth Norwegian. Cody Reid-Dodick manages the branding and the coffee programs. He also serves as the public face for storytelling and special collaborations. Harald Stangeland, on the other hand, handles the finances, sales, and logistics. He is also the primary point of contact for commercial wholesale and deliveries. The brand roasts the coffee in small batches in Amsterdam. They consciously strive for clear, flavorful, and smooth profiles. The coffee is roasted fresh weekly and shipped within a few days. They resolutely reject exclusivity, believing that high quality must remain accessible to everyone.

Sustainable Sourcing and Permanent Partners

The supply chain is intentionally kept short and highly traceable. The brand works primarily with independent producers and small-scale farmers. These farmers receive prices well above market value for their sustainable land management. The coffee brand works closely with renowned importers such as This Side Up and The Coffee Quest. Long-term, transparent relationships have been built with several specific countries of origin.

Rwanda: The Twongerekawa Coko Coöperatie in Gakenke consists of approximately 300 collaborating small-scale farmers.
Peru: Finca Churupampa focuses heavily on soil restoration, composting, and biodiversity. Their quality laboratory tested over 4,000 different samples last year.
Brazilië: Capricornio unites twenty farmers in the Four Seasons Project. This group is active in six different coffee regions in the south of Brazilië.
Nicaragua: The coffee for the Winter Special Edition grows in Nueva Segovia. Here, the farmers use regenerative agriculture without harmful herbicides.
Ethiopië: Daye Bensa, founded in 1996 by Asefa and Mulugeta Dukamo, manages sixteen washing stations and four dry mills.

Flavor Profiles and Packaging

The range offers a variety of flavorful and accessible coffees. The Brazilian bean is classically nutty with a hint of dried fruit. The Peruvian variant combines honey and chocolate for a smooth, popular taste. In contrast, the Rwandan Ishema is very bright and juicy. For filter coffee, the Ethiopian bean is a favorite, featuring signature notes of juicy berries and warm chocolate sauce. A special decaf variant is also available, processed via natural sugarcane decaffeination, offering earthy, sweet tones with toasted caramel.

The packaging is distinctive and encourages sustainable reuse. Customers purchase the coffee in signature 250-gram resealable tins. At the physical store in Amsterdam, they receive a discount when refilling these tins. Additionally, large black kilo bags are available. The brand also sells a playful Fucking Strong Four-Pack featuring four different flavors. The offering further includes eye-catching merchandise, such as mugs, tote bags, and socks. Finally, customers can find filters for the AeroPress and Chemex.

Physical Location and Market Position

The company’s physical base is located at Binnen Oranjestraat 4 in Amsterdam. A recent 2025 city guide describes Good Beans as a cozy neighborhood spot with a quirky house brand. Alongside this physical location, the company sells directly to consumers via its own webshop. The brand’s communication is direct, accessible, and intentionally provocative. They strongly oppose minimalist cafés and pretentious, complex branding. This allows them to create a strong, unique personality within the Dutch specialty coffee market. The brand relies not only on the beans, but equally on its story and approachable tone.

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