Growing Green Coffee

More About Growing Green Coffee

Growing Green Coffee in Lelystad, a compact profile for professionals

Growing Green Coffee presents itself as a Dutch artisan roastery focusing on small batches, direct relationships with farmers, and exclusively organic certified coffee. Their mission emphasizes a minimum payment of $0.50 above the Fairtrade price and a minimal ecological impact from farm to consumer. The result is a brand story centered on quality, origin, and responsibility.

Origin, registration, and positioning

The company has been registered since 2020 as Growinggreen B.V. in the Netherlands, with its head office at Apolloweg 2K, 8239 DA Lelystad. The positioning is clear: a small-scale roastery that prioritizes craftsmanship and transparency. The names of the founders are not shared publicly, which aligns with their understated communication profile.

Roasting philosophy and process control

The roasting process is controlled manually; no automated programs are used. Simultaneously, modern monitoring techniques are employed to ensure repeatability and quality. Roasting occurs weekly in small batches, with the recommendation to consume the coffee between 1 and 4 weeks after the roast date. The specific roaster brand and batch capacity have not been disclosed.

Assortment, flavors, and functional variants

The line-up consists of recurring single origins, supplemented by a separate “Nootropic Coffee” line. For those who love flavor profiles, the roastery provides concrete tasting notes per origin. For example, Colombia “Serranía Perijá” features notes of apple, caramel, and citrus, while Nicaragua “San Juan” is described with candied sugar, caramel, and orange. A permanent espresso blend is not communicated. Various origins are available both roasted and green, making them attractive for home roasters.

Ethiopië Yirgacheffe Sidamo
Indonesië Sumatra
Peru Floremilda
Brazilië Capricornio
China Yirong Yunnan
Papoea-Nieuw-Guinea Kimel Plantation
Nicaragua San Juan
Colombia Serranía Perijá
Guatemala Huehuetenango “Maria Jobita”

The “Nootropic Coffee” line blends organic coffee with functional mushroom extracts such as Cordyceps, Lion’s Mane with Chaga and Reishi, aimed at providing a distinctive taste and product experience.

Sourcing model and partnerships

Growing Green Coffee claims a “direct trade” approach, purchasing directly from farmers and cooperatives without intermediaries. Their partner in Nicaragua is UCA San Juan del Río Coco, a union of eight small-scale cooperatives in the northern highlands. In Colombia, the roastery works with “Asociación de Mujeres Cafetera Plan Mil” in the Serranía del Perijá, featuring coffees within the Cafe Femenino program that awards an additional premium to female producers.

For Guatemala, producer “Maria Jobita” is mentioned at the “Las Morónches y Margaritas” farm in Huehuetenango, with local education initiatives linked to the nearby Finca El Hato. Their payment policy is publicly summarized as “at least $0.50 above the Fairtrade price”. For context, the Fairtrade Minimum Price for Arabica beans rose on August 1, 2023, to $1.80 per pound, plus an organic premium. Exact contract prices or volumes are not published.

Sustainability, certification, and packaging choices

All coffees are marketed as certified organic, carrying the message “Everything certified organic”. The packaging is 100% compostable and biodegradable according to EN13432:2000, including a biodegradable one-way valve. The bags are resealable kraft packaging without aluminum and made entirely from renewable, plant-based materials, intended for the “green” waste stream. The supplier is the Swiss company Wipf AG. The webshop consistently uses both its own logo and the EU organic leaf symbol.

Production, sales channels, and presence

The roastery describes an artisanal setup with small batches, manual control, and digital monitoring. There is no mention of third-party production, indicating in-house roasting linked to the Lelystad address. The online store serves consumers in Dutch and English, offering roasted, green, and nootropic coffees.

Regionally, they have a weekly presence at “Boerenmarkt De Kemphaan” in Almere every Saturday morning from 09:30–13:00, with an option for local pickup. The office and shipping department are located at Apolloweg 2K in Lelystad. Wholesale partners, hospitality sales, and international distribution are not mentioned.

Company Details and Governance

The legal entity is Growinggreen B.V., KvK 81243901. The privacy statement mentions a Data Protection Officer “F. Erdmann”. The VAT number is NL862012582B01. The names of the founders or head roasters are not shared publicly.

Transparency, Pricing, and Visibility

There is no annual transparency report or impact report available, and no SCA awards or trade media features are documented. Their community presence is primarily expressed through the weekly market stall, while the Facebook profile describes the roastery as organic and “direct trade”.

Key points at a glance

Small batches, manual roast control, and modern monitoring for consistent quality.
All coffees are organic certified, packaging EN13432:2000 and 100% compostable.
Payment policy of at least $0.50 above Fairtrade, context: $1.80/lb since 1-8-2023.
Direct partnerships in Nicaragua, Colombia, and Guatemala with clear origin stories.
An assortment featuring well-known single origins and a distinctive “Nootropic Coffee” line.
Sales via webshop and weekly at Boerenmarkt De Kemphaan, with local pickup available.
Company data is public, founder names are not mentioned, and there is no separate transparency report.

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