GWO Coffee

More About GWO Coffee

GWO Coffee is a micro-roastery from Eindhoven, led by Jayesh, who is also known online as JayC. The project began at home after he lost his job and gained more free time. For his first experiments, he used borrowed equipment and leftover green coffee from a local roastery. The exact start date of the hobby project is not publicly documented. The business was registered in the Chamber of Commerce on April 8, 2026, under the activity of tea and coffee processing.

Light roasting and technical development

The roasting style focuses primarily on very lightly roasted coffee. The emphasis is on acidity, floral notes, and a clear flavor profile. According to the described methodology, the characteristics of origin should remain more distinct than the flavors developed during the roasting process.

The equipment used evolved alongside the growth of the project. GWO worked successively with a Kaffelogic Nano 7, a ROEST L100, and a ROEST P3000. In June 2026, a ROEST L200 Ultra was added. This machine is intended for test roasts and small or valuable batches. The L100 remained in use during the transition.

For quality control of filter coffee, GWO published a standard base recipe. It uses 12 grams of coffee and 200 grams of water at approximately 91 to 93 degrees. The intended brew time is around two minutes and thirty seconds.

A varying selection in small batches

The assortment consists primarily of rotating single-origin coffees. These appear as temporary releases, also known as drops. As of July 28, 2026, no permanent house blend was publicly listed. An earlier archive page contained twenty releases, including Bekele Kechara, Gesha Village Oma, Edinson Argote, Kianamui, and Janson Alpes 762.

Other recorded names include Gemechu Shonora Washed, Gemechu Shonora Natural, Tamiru Tadesse Honey, and Keramo Washed. The international seller Hyunah Coffee Club also listed coffees from Colombia and Kenya. Recent product pages show small packages. For example, Adnan and La Chirimoya were offered in 100-gram bags.

Sourcing and Origin

For the 2026 crowdfunding campaign, GWO planned coffees from Kenya, Ethiopia, and Peru. Additionally, a higher-priced batch from Panama was anticipated. Earlier, Edinson Argote, originating from the La Quebraditas farm in Timaná, Colombia, was released. It was a Sidra coffee with a washed process and thermal shock.

Coffee from Gesha Village Lot 45 was also documented, produced by Rachel Samuel and Adam Overton in Ethiopia. For the Adnan product, GWO shared a batch of green coffee with Ordinary Coffee Roasters from Frankfurt. In April 2026, Jayesh attended a cupping session by Nordic Approach in Oslo. There, he evaluated lots from Colombia, Kenya, and Ethiopia. A long-term purchasing contract with this importer has not been publicly documented.

Sales, production, and lead times

Sales are conducted through their own webshop and follow a drop model. New batches are typically announced via a newsletter up to about a week in advance. Crowdfunding participants receive earlier access than other buyers. The 2026 campaign attracted approximately 250 participants and had a primary goal of €35,000.

According to GWO, the standard processing time for an order is approximately two to four weeks. This period includes roasting, quality control, packaging, and shipping. A broad Dutch retail network or a permanent presence in supermarkets has not been documented.

Production space and organization

On June 1, 2026, GWO received the keys to their own production space in Eindhoven. In June, racks, tables, three-phase power, and a drainage system were installed there. The location is described as a roastery, not a café. Fixed opening hours, seating, a drink menu, or walk-in access have not been publicly mentioned.

According to the company description, GWO remained a one-person operation in practical terms. Jayesh handles sourcing, roasting, quality control, packaging, and shipping. His wife suggested using his paintings as packaging artwork, but she is not listed as an employee.

Sustainability, recognition, and community

There are no public certifications, measurable climate goals, or annual sustainability reports on record. Published guidelines for waste, packaging, coffee filters, or a living wage are also absent. The ROEST machines used are electric, but GWO has not published its own comparison of energy consumption or emissions.

There are also no documented competition awards or notable product scores. However, GWO has received attention from Bean Bodega and Hyunah Coffee Club. The first community formed through coffee-focused Discord channels. During World of Coffee Brussels 2026, Jayesh roasted and brewed coffee at the ROEST stand. GWO also uses Instagram, newsletters, and public updates to gather feedback from the community.

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