NL Kraft Koffie
Kraft Koffie is a Dutch coffee roastery in Helmond. The article describes business data, roasting vision, sales channels, sourcing, sustainability, and the limits of publicly available information.
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<h3>Kraft Koffie: Profile and Company Details</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Kraft Koffie is a Dutch coffee roastery that has appeared in public business registers since 2018. The company is registered as a partnership under a firm name, with KVK number 72988347 and establishment number 000041064437. The registered address is Herenlaan 158, 5708 ZS Helmond. Available records list M. Albers in management since 2018 and M. Verspaget as a manager. The founders are not individually or publicly identified as such.</p></div>
<h3>Roasting Vision and Product Approach</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The roastery presents itself as an alternative to coffee that is typically roasted dark. According to its own explanation, the roast profile is adjusted to the origin and flavor profile of the bean. The focus is on Arabica coffee within the specialty segment. The roastery claims that roasting too dark can obscure origin characteristics. The described profiles are designed to preserve body and are suitable for espresso.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Little has been publicly documented regarding the technical execution. The brand and model of the roaster, batch size, and software used have not been disclosed. There is also no data on color measurements, precise roast levels, or annual production capacity. As a result, the production approach can only be assessed in broad terms.</p></div>
<h3>Assortment and Sales Channels</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Kraft Koffie sells coffee through its own webshop and targets various customer groups. The website distinguishes between offerings for home users, hospitality businesses, and workplaces. A complete and current overview of blends and single origins was not publicly available. Current product names, packaging formats, decaffeinated variants, and seasonal releases are also not documented.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>An older product that does appear by name is Knoest. This coffee was used in 2021 for a Russian Imperial Coffee Stout with Stadsbrouwerij013. It is not documented whether this coffee is still part of the assortment. The collaboration primarily shows that the roastery has also applied coffee outside the usual brewing context.</p></div>
<h3>Sourcing and Origin</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The company claims to buy coffee directly from farmers in various parts of the world. It uses the term “fair price.” However, public data on purchase prices, FOB amounts, or payment calculations is lacking. No current countries, farms, cooperatives, exporters, or importers are named.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>No public origin information was found at the lot level. A current supplier list or transparency report is also missing. As a result, claims about direct trade and pricing policy cannot be verified against concrete transaction data. The available information remains limited to the company’s general explanation.</p></div>
<h3>Sustainability and Certification</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The website uses the term “fair trade” in conjunction with direct sourcing. The examined pages do not display any certifying organization, license number, or audit framework. Certifications such as Fairtrade, Rainforest Alliance, Organic, or B Corp are not publicly documented.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Concrete data on packaging, recycling, return logistics, and the processing of coffee filters are also missing. The same applies to energy consumption, emissions, and measurable environmental goals. No public sustainability or impact report was found for the period 2023 through 2026.</p></div>
<h3>Distribution, location, and business activities</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>In addition to the webshop, Kraft Koffie supplies the hospitality sector and businesses, according to its own website. Registered business activities include coffee roasting, wholesale, and specialized retail. The names of current customers, distributors, supermarkets, or independent sales points are not publicly recorded.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The address in Helmond serves as the registered business address. Available information does not mention a café, tasting room, opening hours, or a drink menu there. Therefore, a publicly accessible hospitality location cannot be confirmed.</p></div>
<h3>Collaborations, media, and team</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>In addition to the coffee beer, Kraft Koffie collaborated with SomeTea on corporate gift packages in 2021. The company was also mentioned as a partner of EindjeBox, an initiative featuring local products. There was also a temporary coffee-to-go service for remote workers in the center of Eindhoven. However, no structured workshops, cuppings, or public programs between 2023 and 2026 are documented.</p></div>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>Max Albers is publicly listed as a coffee roaster at Kraft Koffie. M. Albers has also been part of the management since 2018. Kompass lists M. Verspaget as a manager. In 2021, the company reported that Bart van Gemert supported the sales team, but his current position is unknown. The organization falls into a public category of zero to nine employees. An exact headcount, head roaster, or person responsible for sourcing has not been published.</p></div>
<h3>Available information in perspective</h3>
<div class="wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-constrained"><p>The public profile of Kraft Koffie primarily provides insight into business registration, general roasting vision, and sales channels. Many current details regarding the assortment, origin, technique, and sustainability are missing. Prices, awards, and recent attention in trade media are also not publicly documented. For readers, this means that various claims can only be evaluated at a high level.</p></div>
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