Luuk’s Coffee

More About Luuk's Coffee

Luuk’s Coffee is a specialty coffee brand from Amsterdam. The company was founded in 2021 by Luuk Nijsen, who graduated from Hotelschool The Hague in 2016. According to documented information, Nijsen worked in the corporate world for several years after his studies before opening his coffee bar in Amsterdam in 2021.

The positioning of Luuk’s Coffee focuses on specialty coffee for everyday use. The company describes its origin as a response to two extremes in the market. On one hand, there was specialty coffee that could feel overly complex for newcomers. On the other, there were coffee shops perceived as commercial and impersonal. This insight forms the foundation for the company’s tone and offering.

Roasting from the cafés

The official approach is described as “café-first roasting”. This means that coffees are first brewed and tested in the two Amsterdam cafés before being sold online. According to the FAQ, Luuk’s Coffee roasts weekly and in small batches. Therefore, the roasting decisions are partly driven by the practical use in their own cafés.

The described criteria emphasize café-driven decisions, consistent quality, and coffee intended for daily brewing. Consequently, the focus is less on technical complexity as an end in itself. A specific roaster model or public roasting capacity has not been documented. However, a La Marzocco espresso machine was recorded at the Westerstraat café in April 2022.

Coffee Selection

The official “Our Coffees” collection lists eight products currently in stock: House Blend 1Kg, House Blend, Filter Coffee, Decaf, Strawberry Noir, Espresso Bundle, Filter Bundle, and Luuk’s Line Up. The offering thus consists of individual coffees, bundles, and a larger packaging of the house blend.

The House Blend is documented as a blend from Colombia and Guatemala, specifically from the Huila and Huehuetenango regions. The coffee is fully washed. The mentioned varieties are Bourbon, Castillo, Caturra, Colombia, Catuai, and Pache. This blend also highlights two women-led cooperatives: Asobombo in Colombia and COMAL Mujeres in Guatemala.

The Filter Coffee is a natural Ethiopian coffee from Sidamo. The product information names Nare Ware as the producer, who has worked on a six-hectare farm for over twenty years. This farm is affiliated with the Lalisaa Project. The coffee is shade-grown, hand-picked, and dried on raised beds, with drying times that can extend up to 25 days.

The Decaf hails from Brazilian Cerrado and is produced at Fazenda Bioma, mentioning Flávio Márcio and Marcelo Nogueira. It is a natural coffee decaffeinated via the sugarcane process. Strawberry Noir is a Colombian coffee from Huila, a washed Pink Bourbon from producer Karenth Chavarro.

Origin and Sustainability

The publicly documented countries of origin are Colombia, Guatemala, Ethiopia, and Brazil. For various coffees, producers, cooperatives, or farms are mentioned by name. According to the product information, Asobombo consists of 85 women, and the cooperative supports over 300 family members through community programs.

Regarding sustainability, the House Blend carries the Organic and IMPACT-verified labels. The Decaf page describes how Fazenda Bioma uses processing waste streams as fertilizer. Additionally, the farm plants avocado trees for soil protection. According to the product information, more than half of the land is preserved as natural habitat.

The Filter Coffee page mentions cultivation without chemical agents. The FAQ states that Luuk’s Coffee works with partners who value transparency and responsible sourcing. A separate, certificate-driven sourcing strategy is not publicly documented. Similarly, policies regarding waste, packaging, CO2 reporting, or formal environmental goals have not been publicly recorded.

Cafés and sales channels

Luuk’s Coffee sells through its own webshop and physical cafés. The two official locations are in Amsterdam. The café Noordermarkt is located at Westerstraat 3, 1015 LT Amsterdam. The café Vijzelgracht is located at Vijzelgracht 49, 1017 HP Amsterdam.

Both cafés share the same opening hours. From Monday to Friday, they are open from 07:30 to 16:30. On Saturday, the hours are 08:00 to 17:00, and on Sunday, the cafés are open from 09:00 to 17:00. The FAQ mentions takeaway coffee, espresso drinks, filter coffee, and retail beans.

The webshop shows country and region options within the European Union, including Nederland, Belgié, Duitsland, Frankrijk, Spanje, and Italié. The official shop uses separate categories for Coffee, Coffee Bundles, Luuk’s Merch, and a route for subscriptions. In March 2026, a new webshop was mentioned in a LinkedIn post regarding marketing work for Luuk’s Coffee.

Team, media, and public activities

Luuk Nijsen is publicly named as the founder. LinkedIn describes Luuk’s Coffee as a private Amsterdam hospitality business with 11 to 50 employees. Publicly visible staff members include Luuk Nijsen, Daan van Domselaar, Imme Oost Lievense, and Juan Saborido. The names of a head roaster, buyer, operational leader, or café manager are not publicly documented.

Formal coffee prices or competition results have not been publicly recorded. However, mentions appeared at Koffietje.nl, Hotelschool The Hague, Hotel Casa Amsterdam, and Broersma. Additionally, the official site publishes The Counter, featuring educational coffee texts from March and April 2026. Regular public workshops, cuppings, training sessions, or participation in major coffee trade fairs are not publicly documented.

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